#Mahindra

With the Saab name reclaimed by the mothership, a host of financial problems, and no product beyond a 10-year-old platform, what else is left for National Electric Vehicle Sweden to do? If you said, “Tap out,” then you just might see that hand pounding the mat rather quickly.

Back in February, TTAC reported that Ssangyong SUVs may be imported into the United States in the near future, and a report by Reuters confirms that significant steps have been made by parent company Mahindra to further that goal.

NEVS, the Swedish outfit that currently produces the Saab 9-3 (or is trying to, at least), is facing a major cash crunch and may not be able to make payroll or settle accounts with suppliers. But they may have a savior in Mahindra.

Ssangyong has had a colorful history, to put it lightly. In 1999, the Korean brand entered bankruptcy as its Chinese majority owner, SAIC Motor Company cut Ssangyong loose. Ssangyong made a frenzied attempt to cut its workforce down, and faced one of the worst labor strikes in the Korean auto industry’s history. In retaliation for the cuts, the workers of Ssangyong’s Pyongtaek production plant set fire to the plant, and later occupied it for two months. Riot police, including helicopter support, was called in eventually to clear the plant.

With Ssangyong in shambles, Indian automaker Mahindra & Mahindra bought a 70% stake in the company in 2011 and immediately went to work on labor issues. Since the acquisition, Ssangyong has not suffered any labor downtime and the once rioting workforce now appears to be diligently rebuilding the auto maker, one car at a time.

In 2013, Ssangyong returned and racked up its highest sales, with 145,649 cars sold last year. 81,679 of those sales were made in overseas markets; and a spokesman for Ssangyong confirmed to WardsAuto that the Korean Automaker is looking to expand its product to the U.S. market.

American consumers may have been robbed of a chance to buy the Mahindra pickup, but how about one from Great Wall?

Mahindra Tractor in Ferrari livery

Mumbai tractor moguls Mahindra & Mahindra hope to emerge as owners of Aston Martin by the end of the week, but Italy’s InvestIndustrial shares the same aspirations, reports Reuters from the sidelines of the bidding war for the British sports car maker. While the world waits for the hammer to come down, scientists make a perplexing discovery.

Aston Martin’s Kuwaiti owners are apparently looking to unload their majority stake in the English sports car maker, but proceedings have been slow to due Investment Dar Co.’s desire to recoup their $800 million purchase price.

Mahindra has launched the Quanto compact SUV in the Indian market. Based on the larger Xylo, Mahindra chopped the rear off to get it under 4-meters in length. The company has given the car a new 1.5-litre diesel engine as well. In India, vehicles which are less than 4-meters in length and have an engine capacity less than 1.5-litres (diesel) or 1.2-litres (gasoline), benefit from a lower excise duty of 12% against 27%.

Mahindra will soon be launching the XUV500 in global markets.The XUV500 is available in the Indian market only but the company has plans to offer it in Europe and US within the next two years.

Yesterday, the alleged enthusiast blog did play its usual “if we would tell you, they would shoot us” about a possible suitor from India:

“We are not allowed to reveal the identity of the company yet, but we are allowed to reveal some facts about it. They are of course based in India but acts on a world-wide basis with much more than 100’000 employees worldwide. They are a multi-billion dollar company, that work on multiple fields such as energy, logistics, real estate and of course within the aerospace and automotive industry.”

This is one of my favorite music knock offs, the Hindi version of Europe’s “The Final Countdown”. My point? If the folks at Mahindra Planet are right, it’s only a matter of time before the Bollywood Music types rip off Skynyrd’s classic, “Sweet Home Alabama.” Which will be pretty awesome, I assure you!

Mahindra & Mahindra’s abortive plans to bring its rugged diesel-powered pickups to the US have garnered quite a cult following here at TTAC. We follow the impending coming of M&M religiously. And now we demand license fees for the continuously coming cult car.