Mahindra Courting Saab's Remnants? Never Say NEVS


NEVS, the Swedish outfit that currently produces the Saab 9-3 (or is trying to, at least), is facing a major cash crunch and may not be able to make payroll or settle accounts with suppliers. But they may have a savior in Mahindra.
Just-Auto is reporting that Mahindra is interested in NEVS, though in what capacity, we’re not sure. While Mahindra would not comment on the matters, NEVS confirmed that “…it was in discussion with two Asian OEMs.”
Although Mahindra is an established player in the automotive world, accquiring a brand like Saab would give them a way to pursue avenues that may have previously been unthinkable – for example, a premium brand, or an entry into the North American market. The last one may be a bit of wishful thinking, but stranger things have happened – like a planned entry via Ssangyong.
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Mahindra is not as smart as they look.
Whoa! Major deja vu. I thought this was from about 2-3 years ago. The lack of nasty snark is the only sign that this is a new post. Seriously though, I can't believe how SAAB keeps reliving this saga. I really feel bad for the workers. It must be much worse than for the SAAB fans. For the cynics, it's easy to pee all over SAAB. It was a fun group activity for pundits without real experience with SAABs. You should be rooting for SAAB just so you can continue to do so.
I'd take a 9-4 with the turbo 4...providing replacement parts could be found...
M&M are tired of watching Tata laugh all the way to the bank with their acquisitions. They're either going after SAAB or will take a swipe at something like PSA I wager. Whether the French will cooperate is an open question.