#JimFarley

Ford hasn’t had the best luck with profitability on its electric vehicle business, but the automaker is not shying away from aiming at the cheaper end of the EV spectrum. CEO Jim Farley recently confirmed that the company would purse sub-$30,000 electric models with its next-generation product line, and said that its existing models would become better in the meantime.

Ford is all-in on EVs, but The Blue Oval is finding that there are still plenty of buyers wanting fuel-efficient gas vehicles. That’s why CEO Jim Farley announced that his company would come up with a range of new hybrid models over the next few years as it continues its march toward electrification.

If you’re a hopeless automotive nerd, and since you’re reading this, you likely are, there’s nothing better than having access to automakers’ historical archives. Some offer public-facing portals with easily searchable brochures and images, and Ford’s just got a major content injection.

Jim Farley is one of the more active automotive CEOs on social media, frequently posting on Twitter and LinkedIn. Earlier this week, Farley tweeted a video of the company’s S650 Mustang GT3 race car, based on the upcoming 2024 Mustang. A while later, he retweeted his video with a question: Should we make a road version?

It is a breath of fresh air to have someone like Jim Farley at the helm of an automaker. The man brings a bracing level of candor to a world generally filled with sanitized PR statements and corporate double-speak. In a candid call with investors, the CEO lamented about how Ford has been “number one in recalls” and the need “to improve product quality”.

Ford has had an incredibly busy past few years. The automaker has announced a new Mustang variant and released its first electric pickup truck in the F-150 Lightning. That type of execution takes coordination and planning, and any slipups can lead to significant quality control issues, and Ford CEO Jim Farley has his finger directly on the pulse of the problem.

Ford CEO Jim Farley warned last week of "storm clouds" for auto workers as the eventual transition to electric vehicles will require fewer workers -- 40 percent fewer, according to Farley.

The 2022 Ford F-150 Lightning has officially started production at the company’s Rouge Electric Vehicle Center in Michigan and will apparently be getting some company at the Blue Oval City campus in Tennessee. On Tuesday, CEO Jim Farley said that the upcoming plant had been selected to produce a new model during a press event covering the official launch of the all-electric F-Series.

“It’s another truck,” he explained. “This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks.”

Remember just a few days ago when Ford CEO Jim Farley said they had “no plans to spin off our electric business or our ICE business,” during a finance call with investors?

Yeah. Forget all that. The company announced this morning they are creating distinct electric vehicle and internal combustion businesses, one which is poised to “compete and win” against both new EV competitors and established automakers.

You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.

Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer.

Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.

But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.

In addition to Elon Musk’s title as CEO — sorry, Technoking — of Tesla, along with his role as boss of SpaceX, we need to add professional troll to his resume.

How else to explain his latest Twitter spat?

On Wednesday, Ford CEO Jim Farley told attendees of the Wolfe Research Auto Conference that the United States needs to start building batteries for the industry’s planned deluge of electric vehicles now that semiconductor shortages have revealed the dangers of needing to source essential components from the other side of the planet.

Farley is likely correct in stating that America really should be able to supply itself, and not just in regard to semiconductor chips. Pandemic-related lockdowns crippled countless industries by upsetting the balance of supply lines. Halfway through 2020, farmers were dumping millions of gallons of milk per day and plowing up fields of eatable vegetables as restaurants were shutdown; factories were idled as part shortages became commonplace; cleaning supplies and disinfectants became impossible to find.

But it’s hard to translate that into sympathy for Ford because, while all of the above was happening, the automaker’s leadership was saying that there was no good reason to manufacture its own batteries.

Battery suppliers LG Chem and SK Innovation have what could be politely described as an intense rivalry. With the automotive industry desperate to secure reliable access to the most essential components for the planned electric vehicle offensive, chemical companies specializing in electronics are very much in demand and they’re all jockeying for power.

On Wednesday, the U.S. International Trade Commission (ITC) sided with LG Chem after it had accused SK Innovation of misappropriating trade secrets pertaining to EV battery technologies. But Ford CEO Jim Farley is asking the South Korean businesses to call a ceasefire and settle things out of court, presumably through the transfer of a large sum of money.

Car Twitter is a weird, wonderful online “place”, but sometimes bad takes bubble up. And there’s a double-whammy of bad takery floating around this afternoon.

Take number one: Ford CEO Jim Farley is taking an unnecessary risk by racing cars that could hurt Ford should an accident leave him dead or too injured to work/lead the company, according to some experts interviewed by the Detroit Free Press for a story by Jamie LaReau.

Take number two: The Freep and/or Jamie are dumb for publishing/writing this article.