Ford Planning a Range of New Hybrid Models

Chris Teague
by Chris Teague

Ford is all-in on EVs, but The Blue Oval is finding that there are still plenty of buyers wanting fuel-efficient gas vehicles. That’s why CEO Jim Farley announced that his company would come up with a range of new hybrid models over the next few years as it continues its march toward electrification.

The news came after Ford’s somewhat disappointing earnings call, in which it reported further losses from its EV division. The company isn’t giving up on electric vehicles, but Farley said customer demand for its hybrid vehicle is surprising, especially the F-150 PowerBoost. He noted that more than 10 percent opt for the hybrid, and more than half of buyers snap up the smaller Maverick hybrid over the pure gas model. 

Farley said Ford would produce hybrids that offer greater efficiency in some situations and more capability in others. That includes the automaker’s onboard generator systems and could mean a range of higher-performance vehicles that rely on battery power for an output boost. He also noted that Ford would not follow the typical hybrid mold of cars like the Toyota Prius and would instead bring more unique solutions to market.

Ford currently offers a few hybrids, including the Escape Hybrid, Maverick, and F-150. It also sells three EVs and is rumored to be working on a new electric truck. That said, the automaker recently cut prices of the F-150 Lightning to boost demand, and the Mustang Mach-E will be due for an update soon.

[Image: Ford]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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8 of 73 comments
  • Canam23 Canam23 on Jul 31, 2023

    Good call. I think the manufacturers have rushed to build EV's but the infrastructure isn't solid enough yet. No doubt when cars first started out there was more feed stores than gas stations. But EV's are not going away and as has been reported recently the manufacturers are banding together to build their own charging stations like Tesla has done. I think the landscape will be very different in five years and even if the administration changes the toothpaste is out of the tube and the manufacturers are not going to just let their EV investments die.

  • Vulpine Vulpine on Jul 31, 2023

    I might get interested if they make a BEV Maverick. Until then, I'll keep what I have.

    • See 3 previous
    • Vulpine Vulpine on Aug 01, 2023

      @Mindbreaker: By the way, do you know just how BIG the Maverick is? It's almost as big as the Ranger itself, which means it has more than enough room for a 100kWh battery which would likely give it 250+ mile range, as long as it isn't driven flat-out all the time.

  • Mindbreaker Mindbreaker on Jul 31, 2023

    Every new car or truck sold in the US should have breaking regeneration of some type with some standard level of efficiency. Does not have to be electric, hydraulic, or KERS also work. There is just no reason to waste energy needlessly.

  • Mindbreaker Mindbreaker on Jul 31, 2023

    I think they could sell millions of Maverick Hybrids if they both dropped the price to where it used to be and added in-wheel motors in the rear with 50 hp each. They would get a big bump in acceleration, and it would be 4wd, which lots of people like to think they need. Motors can be made with very high hp/lb ratios. Very little weight would be added.