Ford Planning a Range of New Hybrid Models
Ford is all-in on EVs, but The Blue Oval is finding that there are still plenty of buyers wanting fuel-efficient gas vehicles. That’s why CEO Jim Farley announced that his company would come up with a range of new hybrid models over the next few years as it continues its march toward electrification.
The news came after Ford’s somewhat disappointing earnings call, in which it reported further losses from its EV division. The company isn’t giving up on electric vehicles, but Farley said customer demand for its hybrid vehicle is surprising, especially the F-150 PowerBoost. He noted that more than 10 percent opt for the hybrid, and more than half of buyers snap up the smaller Maverick hybrid over the pure gas model.
Farley said Ford would produce hybrids that offer greater efficiency in some situations and more capability in others. That includes the automaker’s onboard generator systems and could mean a range of higher-performance vehicles that rely on battery power for an output boost. He also noted that Ford would not follow the typical hybrid mold of cars like the Toyota Prius and would instead bring more unique solutions to market.
Ford currently offers a few hybrids, including the Escape Hybrid, Maverick, and F-150. It also sells three EVs and is rumored to be working on a new electric truck. That said, the automaker recently cut prices of the F-150 Lightning to boost demand, and the Mustang Mach-E will be due for an update soon.
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