#JimFarley

After being named as Ford’s next CEO, the automaker’s current chief operating officer, Jim Farley, says the company is on the proper course, with no need to reverse the tech-driven direction taken under the outgoing Jim Hackett.

Speaking to Reuters, Farley said the hunt for new revenue streams in a rapidly evolving technological landscape will continue.

A bombshell just landed from Ford, as the automaker announced the impending retirement of CEO Jim Hackett and his replacement by Chief Operating Officer Jim Farley, effective October 1st.

Ford said Tuesday that Hackett, 65, whose tenure has been the subject of much speculation and criticism as the company navigates wildly turbulent waters, “elected” to retire. He replaced the ousted Mark Fields in 2017. In his place rises Farley, who also joins the company’s board of directors.

Ford Motor Company COO Jim Farley has purchased $1 million of stock in the company he works for as a sign of faith that the Blue Oval can and will recover. You might recall Farley from his recent promotion, one resulting from a March management shakeup that forced Ford’s former head of automotive Joe Hinrichs out of the company. That situation ruffled a few feathers, but it’s ancient history now, considering what landed on Ford’s plate later in the month.

The automaker went into the coronavirus pandemic in the midst of a comprehensive and costly restructuring campaign. Government-mandated lockdowns soon stymied the economy, negatively influencing Ford’s share price. Plenty of automakers find themselves in similar situations, creating an impetus to further walk back mobility claims they were all betting on — or, more accurately, getting Wall Street to bet on.

Ford Motor Company’s chief operating officer, Jim Farley, joined the company’s chief human resources officer, Kiersten Robinson, and manufacturing and labor affairs boss Gary Johnson for a media Q&A Thursday, offering up details on what it will look like when the automaker returns to the business of cranking out cars trucks and SUVs.

That’s already begun in China, where 90 percent of the company’s employees are now back to work. It’s Europe’s turn to come back online now (the region is due to start a ramp-up on May 4th), as the Blue Oval awaits the go-ahead from the state of Michigan.

It all hinges on Michigan, apparently, given the critical mass of manufacturing and suppliers in that locale. When Gov. Whitmer eases shelter-in-place orders, Farley said, the company will leap into action.

Few C-suites undergo renovations quite as often as Ford’s. The automaker’s executive ranks have again seen a revision, with the biggest promotion going to Kumar Galhotra (pictured above), formerly president of Ford’s North American region and ex-boss of the Lincoln brand — a role he earned considerable kudos for.

Elsewhere in the shakeup, which was ordered by recently minted chief operating officer Jim Farley following a 10-week “deep dive,” are promotions and additions designed, among other things, to sharpen “Ford’s focus on product and launch execution.” Among the new hires? A former Israeli intelligence officer.

It seems last year’s botched Explorer/Aviator roll-out continues to make ripples.

Addressing a crowd at the Wolfe Research Global Auto, Auto Tech and Mobility Conference in New York City on Tuesday, Jim Farley said he sees similarities between Ford’s present situation and that of the 2009 financial crisis that nearly sunk the Detroit Three. He feels it in the hallways of Ford’s Dearborn HQ.

As automakers grapple with a number of challenges in a rapidly changing industry, Farley, who takes on the role of Ford’s chief operating officer March 1st, outlined how he plans to deliver his mandate of a global pre-tax margin of 8 percent. For starters, there’s the issue of launches.

Joe Hinrichs, a top Ford executive tasked with overseeing the company’s global businesses, manufacturing, and product development — and once seen as a potential successor to CEO Jim Hackett — is retiring from the automaker.

The news comes just days after a dismal fourth-quarter earnings report revealed a profit loss of nearly 99 percent in 2019 and a Q4 hit of more than $1.6 billion — with much of the financial damage stemming from the botched launch of the next-generation Explorer.

Ford Motor Company veteran Marcy Klevorn is set to retire come October, leaving her position as head of mobility in need of filling. No need for new blood in Ford’s C-suite, however, as there’s apparently room on Jim Farley’s plate.

Farley, Ford’s head of global markets, will add a new hat to his wardrobe even before Klevorn, 59, leaves the Glass House. Klevorn, whose tenure at Ford spans 36 years, will move to a (brief) new role after Farley dons the title of president of businesses, technology and strategy. There’s new responsibilities and a new title for global operations head Joe Hinrichs, too.

One of the talking points at Ford’s reveal of the North American market Ranger, Edge ST, and the latest coming of the Mustang Bullitt, was the automaker’s commitment of $11 billion dollars to the further electrification of Ford’s product lineup. An upcoming hybrid version of the F-150 pickup truck was announced and the presentation ended with the tease of a “performance” battery electric vehicle to be on sale for the 2020 model year under the Mach 1 name.

While it’s now clear that the new Mach 1 will be a purely electrically powered vehicle, Ford was less forthcoming about what kind of vehicle it is going to be. Don’t assume that it will be based on the Mustang.

Rarely does one hear an automaker point out that the next generation of a popular product is headed downmarket.

Even when a vehicle is repositioned in a lower end of the market, “downmarket” is the last word you’re going to hear out of an auto executive’s mouth. Instead, automakers up the value quotient, cater to the demands of discerning buyers, or find new production efficiencies we can pass on to the customer.

More often, automakers tout their new product as a move upmarket. So it is with Ford Motor Company’s fourth-generation Focus, according to Jim Farley, formerly of Ford of Europe and current head of Ford global markets. “It goes upmarket in exactly the same way as the new Fiesta,” Farley says.

Also like the new Fiesta, the 2019 Ford Focus will spawn an Active variant. Subaru Crosstrek here we come?

Ahead of a news conference at Ford’s Dearborn headquarters, the automaker has announced Jim Hackett as its new president and chief executive officer.

The news follows last night’s report of the ouster of former CEO Mark Fields by the company’s board of directors. In an official release, Ford refers to Hackett as a “transformational business leader” who will succeed the “retiring” Fields.

Before being named chairman of the newly created subsidiary Ford Smart Mobility LLC in March of 2016, Hackett, 62, served on the company’s board for three years and was a member of its Sustainability and Innovation committee. Prior to joining Ford, the executive gained accolades for his turnaround of American office furniture company Steelcase, where he spent 30 years. As interim director of athletics at the University of Michigan, Hackett lured Jim Harbaugh away from the San Francisco 49ers to serve as head football coach.

Hackett’s job won’t be an easy one. Besides guiding the company through a disruptive era of new technologies, the new CEO must reverse Ford’s flagging fortunes.

Motor Trend, a part of the “TEN: The Enthusiast Network” machine, grabs the marketing attention of automaker C-suites in ways that this humble blog can’t — and won’t.

Using its clout, you’d think Motor Trend would dig up the goods when given the chance to sit down with Ford’s main man in Europe, Jim Farley. You’d think wrong. Instead, Motor Trend offers up this stunning, 530-word game of interview softball.

Two Ford execs are about to have their passports stamped, as marketing chief Jim Farley and Ford of Europe general Stephen Odell are switching roles and addresses, effective on New Year’s Day 2015.

Though the F-150 rules over Truck Mountain and North America with an aluminium fist, Ford marketing boss Jim Farley told reporters in a meeting that crossovers are driving his employer’s sales growth all over the globe.

Photo courtesy of media.ford.com

Last week, Ford’s Global VP of Marketing and Sales, Jim Farley, told a panel discussion at the Consumer Electronics Show in Las Vegas that Ford has access to data on its customers’ driving habits via the GPS system installed in their cars. “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone,” he said. The next day Mr. Farley adjusted his statement to avoid giving the wrong impression saying that the statement was hypothetical and that Ford does not routinely collect information on, or otherwise track, drivers through their GPS systems without those drivers’ consent and approval. That approval comes from turning on and opting into specific services like 911 Assist and something called Sync Services Directions, a system that links the GPS system to users’ cellular phones. So that’s that, right?