By on January 15, 2018

One of the talking points at Ford’s reveal of the North American market Ranger, Edge ST, and the latest coming of the Mustang Bullitt, was the automaker’s commitment of $11 billion dollars to the further electrification of Ford’s product lineup. An upcoming hybrid version of the F-150 pickup truck was announced and the presentation ended with the tease of a “performance” battery electric vehicle to be on sale for the 2020 model year under the Mach 1 name.

While it’s now clear that the new Mach 1 will be a purely electrically powered vehicle, Ford was less forthcoming about what kind of vehicle it is going to be. Don’t assume that it will be based on the Mustang.

Talking with a gaggle of reporters after the scripted presentation, Ford’s executive vice president and president of global markets, Jim Farley, reiterated that the Mach 1 will be a battery electric vehicle, not a hybrid, but he was coy about whether or not it would share the Mustang’s brand and/or platform.

When a reporter asked him if the new BEV would be “related” to the Mustang, Farley said related was a good word to use but he wouldn’t say if it would be actually based on the Mustang platform. Though Farley wouldn’t commit to saying the Mach 1 would be a Mustang, he did say that the $11 billion was targeted at electrifying, either as hybrids or pure BEVs, Ford’s entire product line of cars and light trucks.

It would be strange seeing the Mach 1 logo on anything other than a Mustang, but the proposed BEV Mach 1 makes me think of a recurrent idea over the past few years that had General Motors possibly expanding Corvette into its own sub-brand — something that will de facto happen when the mid-engined ‘Vette finally appears in showrooms alongside legacy front-engined models. Perhaps Ford sees a battery powered Mach 1 as a means of expanding the Mustang brand to more than one model. I suppose we’ll find out in a couple of years.

UPDATE: Late Sunday night, Ford PR rep Mike Levine replied to a tweet originating from TTAC friend and GM Inside News editor Michael Accardi, claiming, “The Mach 1 name captures the spirit of the new vehicle.” He went on to admit, “Ford will gauge reaction from potential customers before making a final decision on naming” the possible high performance battery electric SUV.

[Image: Ford Motor Company]

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16 Comments on “The Next Mach 1 Will Be Electric, but Will It Be a Mustang? UPDATE: High Performance Electric SUV?...”


  • avatar
    EBFlex

    Mach 1.

    The idiocy at Ford continues.

  • avatar

    To name an SUV as a storied Mustang not only demeans the owners of those Mustangs (and potentially reduces the value of their vehicles) – it is a sin for which there is no forgiveness.

    • 0 avatar
      LectroByte

      If naming this new vehicle “Mach 1” will get the (over-speculated?) ridiculous prices of classic cars down to where I might be able to afford a ’69 Mach 1 driver, then go to it. What’s in a name anyway? The first few sentences of the article, I thought they were going to make an F-150 Mach 1, and that seems kind of cool.

      • 0 avatar
        Lou_BC

        I have to agree with @lectrobyte – these cars have gotten way too expensive. I’ve read that there are kits to convert coupes to fastbacks due to the cost of a good fastback.
        As far as besmirching the “Mach 1”, those of us old enough to know what a “mach 1” is/was are unlikely to be this vehicle’s target demographic AND our demographic is rapidly coming to a close.

        On a different note, Eldon Musk and Tesla are in for a world of hurt when big players like Ford start swimming in the same pond.

        • 0 avatar
          mcs

          @Lou_BC: As far as the big players go, I think Mercedes and Porsche are the biggest threats to Tesla combined with Shell Recharge. I’m a prime example. I’ve been thinking of getting both a Mercedes EQ and Mission E instead of a pair of Teslas.

          Both Mercedes and Porsche seem to be hitting hard are on the interior styling. Both the Mercedes EQ and the Mission E have some pretty amazing interiors.

          The established companies will have their dealer networks holding them back. I’ve seen it firsthand with Nissan dealers and I’m sure Ford and Chevrolet will have the same issues. Especially since the many of the offending Nissan dealers that I know have Ford and Chevrolet stores as well.

    • 0 avatar
      Maymar

      A sin for which there is no forgiveness? There was a Mustang II Mach 1. Basically every storied muscle car had a pathetic Malaise Era variant that was worse than anything that’ll get built today. I’ll likely have no interest in what this ends up being, but tone down the snowflake melodrama.

  • avatar
    Sub-600

    Ford Escape Mach 1. Yellow with a black stripe and some deep dish mags, high back buckets for that neck-snapping electric torque…

    • 0 avatar
      LectroByte

      I don’t know about the mags and stripes, but the torque is for real. Go for a ride with someone who owns a Tesla, or take a test drive, you will believe.

      • 0 avatar
        Sub-600

        I’ve no doubts about the power of EVs, I saw Jay Leno’s Shelby Cobra get dusted by one. I just think it would be silly to market them as “muscle cars” at this point. The infrastructure isn’t there, not even close, and the batteries aren’t ready for people to stand on the accelerator at every corner either. Tesla had better figure out to manufacture these things or one of the Big 3 will, and Tesla will go the way of Tucker. As far as the Mach 1 badge goes, these things matter to those us old enough to remember what they originally stood for, I’m not even a Ford guy. Tradition means nothing these days I guess. If I ever see an R/T badge on one of those things, I’m keying the first one, lol.

        • 0 avatar
          Flipper35

          That’s the thing, they run hard a few seconds and they are done. How would it do against a Mustang at Road America, or against Sabine in a van? Can they even make two laps at speed with a pure electric street car yet?

  • avatar
    Superdessucke

    Personally, I think the Stallion or Cruising Wagon packages from the late 1970s would be a better fit for that chickmobile but why not? Ford seems to be deliberately mocking the enthusiast at this point. I hope the CUV thing is permanent, because this won’t be forgotten.

  • avatar
    Fred

    Aparently Ford forgot the flack they got for trying making a FWD Mustang, aka Probe.

  • avatar
    dwford

    The name should be obvious: Galaxie. The Galaxie name suggests space, future, forward thinking. Then instead of Galaxie 500, they just change up the numbers to denote the range of the battery.

  • avatar
    raph

    Hmmmm…. what sort of name in the Ford stable might work better than naming some three ton hybrid after one of its most storied Mustang models?????

    Ah jeez man… I don’t know maybe using the name Lightning for a performance hybrid SUV might work? I mean Lightning has something to do with electricity and as far as Ford is concerned has something to do with trucks.

    I wonder if we will see a Transit Cobra?

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