#January2015Sales

Up to this point, the arrival of a potential familial rival has not hindered the success of the Lexus RX, America’s favourite premium brand utility vehicle.

The RX, still a relatively affordable two-row Lexus crossover, has been sold alongside the more affordable but somewhat less spacious NX since the very end of November. 5717 copies of the NX were sold in December and January combined. Year-over-year, U.S. sales of the RX rose 8% to 20,194 over the same period.

• RX sales reached an eight-year high in 2014

• 2905 NXs sold in December; 2812 in January

Admittedly, the RX’s rate of growth doesn’t compare well with that of the overall SUV/crossover market. RX sales increased just 3% in the 2014 calendar year and 3% in December specifically. January’s 17% jump translated to 962 extra sales in a SUV/crossover market which rose 19%. U.S. SUV/crossover sales were up 12% in December and in 2014 as a whole.

The Honda CR-V, soon to be the middle rung on Honda’s crossover ladder, was America’s best-selling SUV in January 2015.

This was the CR-V’s fifth consecutive month atop the SUV/CUV leaderboard. 2014 was the third consecutive year that the CR-V led the category on an annual basis.

• CR-V accounted for 26% of Honda brand sales

• Pilot sales nearly doubled, YOY

• Jeeps grab three top 10 spots for tenth time in eleven months

Perhaps of more interest than the CR-V’s position relative to its peers is its new-found dominance in Honda showrooms.

Although the CR-V didn’t outsell all non-pickup trucks in January as it did during the previous two months, the CR-V was Honda’s most popular model for the fourth consecutive month.

In January 2015, for the second consecutive month and the fourth time in the last six months, the Toyota Camry was not America’s best-selling passenger car.

But after holding the title in October and November – and the 2014 calendar year – the Camry ceded the crown to a sibling, not a rival, in January.

• Four top sellers post YOY improvements

• Hyundai held out of top 10

• Sixth-ranked Civic posts seventh consecutive decline

Sales of the Toyota Corolla jumped 20% to 27,357 units, 8658 more than the number of sales reported by the next-best-selling small car, Honda’s Civic.

Volkswagen USA reported a 59-month low in Jetta sales in January 2015, just the second four-digit Jetta sales month in the last four and a half years, and a narrow ten-unit year-over-year overall brand improvement.

The Volkswagen brand sold 23,494 vehicles in January 2014, down 19% compared with January 2013’s output.

January 2015 sales were up 0.04% compared with January 2014 – which was the tenth of 18 consecutive year-over-year monthly U.S. sales declines – but, rather obviously, were down 19% compared with January 2013 levels.

Rough starts do not invariably lend credence to the belief that 2015 will be full of doom and gloom. Although January accounts for 8.5% of a calendar year, the month was responsible for just 6.7% of all new vehicle sales in 2013; only 6.1% of all new vehicle sales in 2014.

For a number of auto brands, however, 2015 could be difficult. At Scion, for example, sales fell 7% in 2013 and 15% in 2013, decreasing in 19 consecutive months before January 2015’s 8% year-over-year decline.

• Encore sales up 46.5% in January

• Regal falls into three-digit territory

• GM car sales down 7.3%

Jaguar volume slid 6% in January, a poor follow-up to 2014’s 7% drop. Although the XE will help, it’ll be a while before the brand’s new entry-level model actually lands. Smart is entering a transition phase, and the 6% drop in January to just 492 sales translated to the brand’s lowest-volume month since January 2013 and the second-lowest since November 2011.

Meanwhile, the 20% and 50% drops at Maserati and Bentley, respectively, equal slight volume decreases which could easily be made up in a single month at some point down the road.

But after 2014’s 11% increase – the fifth consecutive year in which annual volume has improved – and ten monthly YOY improvements in 2014, Buick sales slid 5.5% in January 2015.

The Chevrolet Colorado and GMC Canyon combined to own 31.8% of the small/midsize U.S. pickup truck market in January 2015, up from near nonexistence one year ago.

This meant the class-leading Toyota Tacoma saw its market share plunge by more than 17 percentage points.

Yet Tacoma sales increased in January, rising 1567 units, or 16%, to 11,409 units, 3262 more than the Colorado and Canyon managed.

Since the new GM trucks became readily available in November, and in the lead-up to the debut of a refreshed 2016 Tacoma, sales of Toyota’s sub-Tundra truck have jumped 10%.

January 2015 was the first month since July of last year in which the Ford F-Series outsold GM’s full-size twins, the Chevrolet Silverado and GMC Sierra.

Between August and December, F-Series sales slid 3%, not unpredictably. As Ford became more firmly entrenched in the F-150 transition phase, sales perked up in January 2015. Rising just as quickly as the fast-growing overall full-size truck market, F-Series sales increased to the highest level since January 2004. (F-Series volume in January 2015 was nearly double what it was in January 2010.)

• Ford outsells GM twins for the first time since July

• GM increases market share, Ram loses market share

• Full-size trucks lose a small amount of market share to small/midsize trucks

Though outsold by the F-Series, it certainly wasn’t a bad month for the big GM trucks. Their market share improved by more than a full percentage point as the Silverado posted a 25% improvement to 36,106 units.

Ford was America’s best-selling auto brand in January 2015 as improved car sales, improved utility vehicle sales, and a 17% improvement in F-Series sales helped the brand to a 16% year-over-year improvement.

• Corolla the top-selling car

• CR-V leads all SUVs/crossovers

• Pickups account for 14.4% of all new vehicle sales

Only a handful of auto brands reported year-over-year decreases, and most of those brands were low-volume niche players: Maserati, Scion, Jaguar, and Smart. Buick’s 5.5% drop came as all three of the brand’s passenger cars declined.