U.S. Sales: The Lexus NX Isn't Hampering The Lexus RX

Timothy Cain
by Timothy Cain
u s sales the lexus nx isn t hampering the lexus rx

Up to this point, the arrival of a potential familial rival has not hindered the success of the Lexus RX, America’s favourite premium brand utility vehicle.

The RX, still a relatively affordable two-row Lexus crossover, has been sold alongside the more affordable but somewhat less spacious NX since the very end of November. 5717 copies of the NX were sold in December and January combined. Year-over-year, U.S. sales of the RX rose 8% to 20,194 over the same period.

• RX sales reached an eight-year high in 2014

• 2905 NXs sold in December; 2812 in January

Admittedly, the RX’s rate of growth doesn’t compare well with that of the overall SUV/crossover market. RX sales increased just 3% in the 2014 calendar year and 3% in December specifically. January’s 17% jump translated to 962 extra sales in a SUV/crossover market which rose 19%. U.S. SUV/crossover sales were up 12% in December and in 2014 as a whole.

But late in its lifecycle, with production levels that can only go so high, and with new external rivals popping up all over the place? In that case, the ability of the RX – once a game changer itself – to post any improvement at all is impressive. That it could do so when the $34,480 (base NX200T) arrives in healthy numbers is more monumental.

The NX, of course, is no shrinking violet. But as the Jeep Cherokee proved before it, avant-garde styling isn’t a first-class ticket out of town in the SUV world. The NX outsold a most small luxury crossovers in January, only trailing the Audi Q5 by 115 units and the Acura RDX by 705. The NX, with 2812 January sales, begins the year 1210 units ahead of the Lincoln MKC, having also handily outsold entry-level players like the Audi Q3, BMW X1, and Mercedes-Benz GLA in addition to slightly upsized rivals like the BMW X3, Range Rover Evoque, Mercedes-Benz GLK, and Volvo XC60.

But no premium brand crossover sells in anything like the kinds of numbers put up by the RX, and the RX made that all the more clear in January. At this time last year, the second-ranked premium brand utility was the Cadillac SRX, 1161 sales back of the RX. In January 2015, the next-best-selling premium brand utility vehicle was the Acura MDX, 2188 sales abaft.

SRX sales slid 22% to 3485 units in January 2015, the SRX’s seventh consecutive monthly decline. MDX sales were up 3% to 4381, equal to 37% of all Acura sales.

Meanwhile, in addition to the 2812 NXs sold by Lexus, its semi-related donor vehicle, the Toyota RAV4, set a January sales record with 19,824 U.S. sales. The RAV4 ranked third overall, 3487 units out of top spot; 230 sales back of the Ford Escape.

Lease deals and financing offers that continue to make the RX look like a good deal when the newer, flashier, less costly NX sits nearby can clearly play a role in keeping the brand’s best seller atop the leaderboard.

Yet by the same token, improved RX offers late in its tenure aren’t holding back the NX from entering the small luxury crossover fray with instantaneous success, either. Product positioning isn’t an easy task, but it’s certainly clear that Lexus has it figured out. At least through two months.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • Chocolatedeath Chocolatedeath on Feb 10, 2015

    Hopefully they wont style the RX like this. I got a chance this past Sunday night to get a close look at an NX at the local gas station. Its one of those cars that actually worse in person that in pic. Its also rather small inside, to the point that I dont think the RX needs to grow to a three row version at all. I cant see anyone that is considering an RX cross shopping one of these things.

  • Corey Lewis Corey Lewis on Feb 10, 2015

    If you consider it, this new class of tiny CUV's is all about crazy looks. It must be what the customer desires. Juke Cherokee NX RAV4 XV Crosstrek (least goofy) (I know I'm missing some, what else?)

  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...
  • Wjtinfwb Looks like Mazda put more effort into sprucing up a moribund product than Chevy did with the soon to be euthanized '24 Camaro.