#GrandCherokee

(www.sogeshirts.com)

Matt writes:

Sajeev and Steve,

I think it’s time to replace my wife’s 2005 Honda Odyssey EX-L. It’s got 48,000 on the clock and has developed a few problems over the years. Power side doors that get wonky on really cold days, a slow leak in the AC system, a leak somewhere around the windshield, and an intermittent airbag light most recently, to name a few. None of these things is that big a deal, but considering that my wife has held a grudge against me for convincing her to buy a minivan in the first place, they are just mounting evidence in her case to replace the Ody.

Chrysler is taking a page out of Ford’s playbook and will surprise and delight Japan with their “latest version of the Jeep Grand Cherokee sport utility vehicle, which features Chrysler’s new Pentastar 3.6-liter V-6 engine,” if The Nikkei [sub] is not mistaken.

Behold the mighty off-road prowess of the Grand Cherokee SRT-8! Yes, my ratty-looking lawn is about as far off-road as most JGCs ever go. The 2011 Grand Cherokee even offers a couple of optimized drivetrain-and-suspension setups for those people who, as the nice Jeep PR man said during the introduction, “only go off-road… in their minds.”

The autojourno business is an odd one. Your not-so-humble author was one of the first people to have the chance to drive the 2011 JGC anywhere, and also very possibly the last journo on the planet to obtain a 2010 Grand Cherokee as a press vehicle. I’d like to think that, at the moment I achieved 88 miles per hour in the 2011 truck, I went back in time and successfully snagged a 2010 as a loaner.

There’s no SRT-8 in the 2011 lineup, although I strongly suspect there will be one debuting later on in the year, so if you want the combination of big-cube HEMI and Brembo brakes in your SUV, this is your only choice for now. The question is: with the demonstrated excellence of the new model, is there any reason at all to choose a 2010?

Several years ago, I paid heed to my inner child and attended Iron Maiden’s “Aces (Very) High Tour”. During one of the breaks, singer Bruce Dickinson said, “I don’t know what’s going on. We’re still making records, and I think they’re pretty good. But nobody on the radio wants to play them. They don’t play that kind of music now. Even if people want to hear it.” Intrigued by his comment, I bought the new Maiden record. He’s right. It’s pretty good, even if the music industry has moved on. It’s also a completely standard, formulaic effort that sounds exactly like every Iron Maiden record after their final burst of creativity, “Seventh Son Of A Seventh Son.”

What if… the new Iron Maiden record had been a double album, with the first disc being an absolutely perfect distillation of every previous record, and the second one being ten jazz standards, all performed to the highest standard of musicianship? Would anybody buy it, or would they still line up for the latest MP3s from the Silversun Pickups? That’s the 2011 Jeep Grand Cherokee in a nutshell. It’s staggeringly competent off-road, but it’s also an absurdly composed, quiet, and comfortable freeway cruiser. Are you interested, or would you rather have a GMC Acadia?

After a solid six months of cringe-worthy Jeep ads, Chrysler is replacing ad agency Global Hue for the launch of the forthcoming 2011 Grand Cherokee. The Grand Cherokee’s launch materials will be developed by Wieden + Kennedy, which is currently the lead creative agency for the Dodge brand, and recently created the trippy “Alright, Kittens” spo t for the Grand Caravan. According to AgencySpy [via Jalopnik], GlobalHue will continue to be Jeep’s lead agency, despite offering few signs that it actually understands the brand. What do we mean by that? Hit the jump for more.

Chrysler has announced pricing for the new Jeep Grand Cherokee, arguably the most important vehicle it will launch this year. The cheapest option, the Laredo 4×2 (which isn’t even mentioned in Chrysler’s release), starts at an MSRP of $30,995 (including destination charge, confirmed via Twitter)… at least until ChryCo rolls out the $5k cash back it’s offering on the outgoing model. Hit the jump for trim levels and corresponding pricing.

Having re-birthed themselves at the taxpayers’ expense, one of Chrysler’s top priorities is restoring the brand equity that has bled out since the Daimler takeover. First up was the move to spin “Ram” off as its own brand, and now it seems that no-one is safe from “re-birth,” as UPI.com reports that Chrysler are rethinking their strongest brand, Jeep. Unfortunately, one man’s brand rebirth is another man’s brand betrayal. Chrysler want to replace all of Jeep’s products, except for the Wrangler and Grand Cherokee, and the idea is to utilise Fiat’s experience of fuel efficient engines as the basis for it. That means Jeep is likely to become smaller, more fuel-efficient and less off-road capable [ rumors of a Fiat Panda 4×4-based Jeep (rendered above) date back to the earliest days of the Fiat-Chrysler alliance]. If you had to boil the proposed shift into a single word, UPI figures it would be “soft.” And the markets have reacted to this news in pretty much the same way you’ve probably just reacted: they think the idea is bad. Very bad.

There’s all kinds of controversy over what makes a car “green” and what doesn’t. Some point to size and efficiency, crucifying Hummers and full-size trucks as criminals against the planet. Others point to lifecycle greenhouse gas emissions, battery-component mining pollution and other less-obvious measures to excoriate hybrids. In any case, TTAC’s scientific department isn’t well-funded enough to issue a comprehensive report on the subject. Forbes may not have tested cars itself, or dug into true “dust-to-dust” footprints, but it’s gone ahead and published a list of “America’s Dirtiest Vehicles” anyway. Let’s take a look, shall we?

If you’re like me, you spent most of the weekend huddled under a blanket, half-watching television and praying for the flu agony to be over. And nobody who watched a considerable amount television this weekend could have avoided the latest flight of heavy-handed ads from Jeep and Chrysler’s new Ram brand. “ My Name Is Ram” and the E.E. Cummings-inspired “i am. Jeep” campaigns are blitzing airwaves across the country as the New, New Chrysler gears up to make its wildly optimistic sales goals. After five months of total silence coming out of bankruptcy, the ads are coming out in earnest, and they’ll be running non-stop in hopes of catching up with the $100 per retail sale ad spend goal for 2009. Next year, Chrysler’s ad spending will go up to $170 per projected sale, peaking in 2011 at $210 per planned retail sale. And this increase in ad spending appears to explain why Chrysler’s sales projection charts swing wildly upwards after a dismal 2009. After all, if throwing upward of a billion bucks per year won’t change consumer perceptions, what will? Well, besides new product, anyway. There’s many a slip twixt the PowerPoint and the profit.