What's Wrong With This Picture: Don't Call It A Rebadge Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture don t call it a rebadge edition

Via Twitter comes this, the first shot yet of the Dodge version of the new Jeep Grand Cherokee. Dodge won’t confirm whether the badly battered Durango name will grace its version of the JGC, but at least it’s clear that the brand is getting away from its truck-alike styling dependence. But with the new Grand Cherokee earning strong reviews, will Dodge’s (likely) decontented version be a letdown? It had better not be, because another big name from the SUV era is going to stake a claim in the mid-full CUV segment starting on Monday: Ford’s 2011 Explorer.

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6 of 27 comments
  • Dr Lemming Dr Lemming on Jul 23, 2010

    Is there enough of a market to support such a significantly differentiated design? Why not add a third seat and a lower-priced variant of the GC? I'm also not sure I buy the argument that the upright front end doesn't detract from aerodynamics. Maybe they managed to overcompensate for the grille elsewhere, but at the end of the day a brick on wheels is gonna be a brick on wheels.

    • Roundel Roundel on Jul 23, 2010

      The Commander was a resounding failure. Even though it was the same price, it sold poorly in comparison to the GC. What few sales it did take took a hit out of the GC sales. Jeep isn't the brand to play around with Suburban like vehicles. This is a good step and helps toward better brand cohesion, especially in Jeep's situation.

  • 340-4 340-4 on Jul 23, 2010

    Dear Dodge, I. Like. It. Now please, make sure it comes in some really good exterior and interior colors.

  • Nick Nick on Jul 23, 2010

    "That’s the front-end the Magnum ought to have had." YES! It looks a great deal better...muscular but still somewhat classy. In any event, I like 'Ramcharger' for this baby.

  • Mjz Mjz on Jul 23, 2010

    They will never call it Ramcharger, since they are trying to separate the Dodge and RAM brands.

    • Mcs Mcs on Jul 23, 2010

      If they are trying to separate the Dodge and RAM brands, why are they creating a Dodge truck. Shouldn't this vehicle be a RAM?