What's Wrong With This Picture: Don't Call It A Rebadge Edition
Published: July 22nd, 2010
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Via Twitter comes this, the first shot yet of the Dodge version of the new Jeep Grand Cherokee. Dodge won’t confirm whether the badly battered Durango name will grace its version of the JGC, but at least it’s clear that the brand is getting away from its truck-alike styling dependence. But with the new Grand Cherokee earning strong reviews, will Dodge’s (likely) decontented version be a letdown? It had better not be, because another big name from the SUV era is going to stake a claim in the mid-full CUV segment starting on Monday: Ford’s 2011 Explorer.
More by Edward Niedermeyer
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Is there enough of a market to support such a significantly differentiated design? Why not add a third seat and a lower-priced variant of the GC? I'm also not sure I buy the argument that the upright front end doesn't detract from aerodynamics. Maybe they managed to overcompensate for the grille elsewhere, but at the end of the day a brick on wheels is gonna be a brick on wheels.
Dear Dodge, I. Like. It. Now please, make sure it comes in some really good exterior and interior colors.
"That’s the front-end the Magnum ought to have had." YES! It looks a great deal better...muscular but still somewhat classy. In any event, I like 'Ramcharger' for this baby.
They will never call it Ramcharger, since they are trying to separate the Dodge and RAM brands.