What's Wrong With This Picture: Vue To Rebadge Edition

by Edward Niedermeyer

Published: September 13th, 2010

what s wrong with this picture vue to rebadge edition

Remember the Saturn Vue? It’s back, baby, and more cannibalistic than ever. Starting in 2011, the refreshed Chevrolet Captiva will be undercutting Opel’s Antara, itself a rebadge of the same Daewoo Winstorm. Because what Opel needs right now is to prove that sometimes it’s worth paying a little extra for a German brand on your rebadged Korean Crossover. That’s what you call giving a brand a sense of purpose. Meanwhile, does anyone out there actually miss the Vue?

#Branding #Crossover #Design #Europe #GM #Korea

Edward Niedermeyer

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2 of 26 comments

Slow kills on Sep 14, 2010

The Voo was an awkward name, but Captiva just sounds like a foreign captive. Is the captive the owner that is trapped inside, or the car which was nabbed from Saturn?

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Raast on Sep 14, 2010

Hmmm, looks like it would be more appropriate as a "Cuplander"

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