What's Wrong With This Picture: Crossing The Rubicon Edition

Edward Niedermeyer
by Edward Niedermeyer
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  • Lorenzo Lorenzo on May 21, 2010

    Folks, this vehicle redesign was started in the last days of Daimler ownership, and was the only "new" design Cerberus didn't kill. It's supposed to be a luxury CUV that trades on the Jeep reputation and generates a bigger margin for the parent company. It looks like it'll do that, if the build quality is decent. Even Sergio questioned the logic of putting that effort into a niche vehicle over upgrading the bread-and-butter compact/midsize models, but the decision had already been made/continued by the two entities that destroyed the successful Chrysler Corp. of the '90s. there's nothing that can be done except put it on the market and hope potential Traverse/Enclave shoppers will give it a look.

  • Jacksonbart Jacksonbart on May 21, 2010

    I am not in the market for an SUV, not unless I turn into Jake Gyllenhaal from the 'Day After Tommorrow'. I would rather have a 4wd wagon/sedan. Thankfully I can avoid both since the wife has one already. Its a doctored photo, its new, its more generic looking, but I sure hope they find some buyers and soon as I am about tapped out in terms of the Govt spending my future earnings before I earn it.

  • Kwik_Shift Equus paved the way for Genesis luxury
  • SCE to AUX "...memories of those shoddy Excels faded."Not really, since such comments appear in nearly every article about H/K cars.As for this one, who knows... maybe the 2nd owner ran it 40k miles without an oil change and destroyed the engine, then balked at the $10k replacement cost.
  • ToolGuy Last ad: Is that The Dude doing the voiceover at the end? 😉
  • ToolGuy Nice paint!!Too young to die.
  • David S. For a single quarter, only ninth best-selling (estimated?) of 2022. Maybe ICE vehicles would sell at a similar rate if the government paid people to buy them too?!