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What's Wrong With This Picture: Crossing The Rubicon Edition

by Edward Niedermeyer
(IC: employee)
May 20th, 2010 12:21 PM
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Published May 20th, 2010 12:19 PM
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- David S. For a single quarter, only ninth best-selling (estimated?) of 2022. Maybe ICE vehicles would sell at a similar rate if the government paid people to buy them too?!
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Folks, this vehicle redesign was started in the last days of Daimler ownership, and was the only "new" design Cerberus didn't kill. It's supposed to be a luxury CUV that trades on the Jeep reputation and generates a bigger margin for the parent company. It looks like it'll do that, if the build quality is decent. Even Sergio questioned the logic of putting that effort into a niche vehicle over upgrading the bread-and-butter compact/midsize models, but the decision had already been made/continued by the two entities that destroyed the successful Chrysler Corp. of the '90s. there's nothing that can be done except put it on the market and hope potential Traverse/Enclave shoppers will give it a look.
I am not in the market for an SUV, not unless I turn into Jake Gyllenhaal from the 'Day After Tommorrow'. I would rather have a 4wd wagon/sedan. Thankfully I can avoid both since the wife has one already. Its a doctored photo, its new, its more generic looking, but I sure hope they find some buyers and soon as I am about tapped out in terms of the Govt spending my future earnings before I earn it.