#FordMustangMach-E

Eager to make a good impression with its first serious inductee in the wild world of electrification, Ford has released winter testing footage of the Mach-E crossover. While primarily an opportunity for the Blue Oval to show its pre-production prototypes drifting through a white background, Ford also wanted to take the opportunity to explain that the all-wheel drive variant has proven particularly popular among those placing preorders.

According to the manufacturer, reservations were strongest in California, Nevada, Colorado, Arizona and Washington. The Midwest also had elevated take rates, with snowier states opting for all-wheel drive three-quarters of the time. Ford said that ratio jumped to 9 in 10 pre-orders for areas like New England, proudly announced that reservations have finally been made in all 50 states. However, it stopped short of giving up the total number of orders placed, encouraging us to do some digging.

First, but not by far. In a Q&A with Jason Mase, Ford Electrification Marketing Strategy head, a Mach-E Club forum poster revealed that European reservation holders will be first to see the second member of the Mustang “family.”

The electric crossover with the pony badge is still on track to land in the U.S. before the end of the year, with Ford anticipating deliveries in all 50 states by the end of the fourth quarter of 2020. Of course, that doesn’t apply to all trims.

Suffice it to say this rumor won’t go over well with TTAC readers, assuming we’ve gauged their interests and allegiances right.

While it’s well known that Ford has designs on alliance partner’s Volkswagen’s dedicated electric vehicle architecture, a product that may spring forth from the alliance’s R&D loins might cause Ford naysayers to double down on their criticism of the Blue Oval’s product direction.

In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.

At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings.

While last week’s Internet-breaking debut of the Ford Mustang Mach-E was eventually overshadowed by the glass-shattering introduction of the Tesla Cybertruck, the echoes of that reveal still linger in the air.

A flurry of Change.org petitions quickly sprung up, with signees hoping to reverse this apparently abominable decision by Ford brass. Dream on. As a friend is fond of saying, signing a petition has never, ever stopped anything from happening. You’d have the same impact if you just stayed at home and munched celery in the dark.

Perhaps cognizant of the backlash, Ford released a film in which company bigwigs sitting on invisible chairs lob derision at the vehicle the Mach-E replaced.

I’m so glad that the collective internet reacted calmly and rationally to the launch of the Mustang Mach-E yesterday. I was worried that people would succumb to the “Sucks or Rocks” philosophy that is so completely pervasive in not only automotive journalism but spreading throughout society at large. Thanks be to the God of your understanding, most people opted for a measured response to Ford’s first (relatively) high volume electric effort.

Nah, just kidding. Y’all went apeshit, just like Ford wanted you to.

I admit, as one of the very few automotive journalists who’s ever actually spent his own money on a brand-new Mustang, I overreacted a bit to the initial leaks, as well. You’re calling this coal-powered, ugly-ass, Tesla wannabe a MUSTANG? Go choke on Steve McQueen’s dong (as seen on Jalopnik)!

But the more I think about it, the more I understand that Ford did exactly the right thing by calling this new electrified crossover a Mustang. Read on.

Forgive us for this post, one which yet again delves into a vehicle that, for good or bad, came in like the proverbial wrecking ball. Busted up the joint. People are abuzz, and so is Adam, whose opinions on the Ford Mustang Mach-E flowed like water through a breached dam on Monday.

Again and again (and not just from Adam) a hypothetical scenario reared its head — what if the Mustang Mach-E emerged from behind the curtain wearing another badge?

Apologies for another Ford Mustang Mach-E post. Clearly, Dearborn got its wish when it set out to get people talking.

While the brand’s new Mustang-inspired (and now Mustang-badged) crossover has generated both acrimony and praise, often split along generational and ideological lines, the story of what could have been is now leaking out. There’s a possibility of another Mustang family member, too, but let’s stick with the Mach-E’s genesis for a bit.

The newest Mustang is here, like it or not.

Whether the idea of a Mustang that’s both an EV and a crossover – Ford calls it an SUV – gives you hives or excites you, the four-door battery-electric Mustang Mach-E has officially been revealed to the world, following some leaks.

Your humble editor made a beeline for In N’ Out Burger upon landing at LAX, as Midwesterners are wont to do, and while I munched on my meal, I discovered via the Twitterverse that the details of the Ford Mustang Mach E, which I am about to see up close tomorrow, were leaked. Spoiled, like a Hollywood movie on Reddit.

Ford flew media out to the Los Angeles Auto Show early so that we could spend time with the Mach E, all for some enterprising forum user to leak the info before showtime.

To be fair, the specs could be inaccurate, or could change. But here’s what hit the Web earlier tonight, thanks to the Mach E Forum.

Maybe Corey was right. Despite sharing no architectural or mechanical DNA with the world’s first pony car, it seems Ford’s upcoming electric crossover — a vehicle Ford delights in calling “ Mustang-inspired” — will actually bear the Mustang name.

This isn’t some wild rumor, either. It comes straight from the Glass House. A four-door electric crossover will soon be the “newest member of the Mustang family.”