Ford Mach-E Continues Amassing Orders While Playing in the Snow
Eager to make a good impression with its first serious inductee in the wild world of electrification, Ford has released winter testing footage of the Mach-E crossover. While primarily an opportunity for the Blue Oval to show its pre-production prototypes drifting through a white background, Ford also wanted to take the opportunity to explain that the all-wheel drive variant has proven particularly popular among those placing preorders.
According to the manufacturer, reservations were strongest in California, Nevada, Colorado, Arizona and Washington. The Midwest also had elevated take rates, with snowier states opting for all-wheel drive three-quarters of the time. Ford said that ratio jumped to 9 in 10 pre-orders for areas like New England, proudly announced that reservations have finally been made in all 50 states. However, it stopped short of giving up the total number of orders placed, encouraging us to do some digging.
After combing through several auto forums, it seems the company locked in about 45,000 orders based on assigned reservation numbers. That’s assuming Ford numbered the Mach-E sequentially — at least 4,000 are presumed to be intended for corporate use and were set aside by the manufacturer before the order books officially opened. However, if interest remains steady through the summer, its plan to build 50,000 units in the first year won’t be undone by a lack of demand.
The Mustang Mach-E starts at $43,895 (minus the available $7,500 federal tax incentive). That should make it a fairly appetizing item against the pricer alternatives coming out of Europe and California. Even if you’re not sold on the styling, Ford appears to be offering one of the quickest and most affordable electric crossovers on the market (at least on paper). We’re curious to see how it stacks up against the Jaguar I-Pace, Audi E-Tron, and Tesla Model X when deliveries begin this fall.
[Image: Ford Motor Co.]
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- Del My father bought GM cars in the 60's, but in 1971 he gave me a used Datsun (as they were called back then), and I'm now in my 70's and am happy to say that GM has been absent from my entire adult life. This article makes me gladder than ever.
- TheEndlessEnigma That's right GM, just keep adding to that list of reasons why I will never buy your products. This, I think, becomes reason number 69, right after OnStar-Cannot-Be-Disabled-And-It-Comes-Standard-Whether-Or-Not-You-Want-It and Screw-You-American-Car-Buyer-We-Only-Make-Trucks-And-SUVs.
- 3SpeedAutomatic Does this not sound and feel like the dawn of ICE automobiles in the early 20th century, but at double or triple speed speed!!There were a bunch of independent car markers by the late 1910’s. By the mid 20’s, we were dropping down to 10 or 15 producers as Henry was slashing the price of the Model T. The Great Depression hit, and we are down to the big three and several independents. For EVs, Tesla bolted out of the gate, the small three are in a mad dash to keep up. Europe was caught flat footed due to the VW scandal. Lucid, Lordstown, & Rivian are scrambling to up production to generate cash. Now the EV leader has taken a page from the Model T and is slashing prices putting the rest of the EV market in a tail spin. Deja vu……
- Michael Eck With those mods, I wonder if it's tuned...
- Mike-NB2 I'm not a Jeep guy, but I really, really like the 1978 Jeep Cherokee 4xe concept.
“ We’re curious to see how it stacks up against the Jaguar I-Pace, Audi E-Tron, and Tesla Model X when deliveries begin this fall.” The Tesla Model Y has just been delivered to the public! Model Y is the direct competitor to the Mach E!
Good for Ford. Now if they can build them better than an Explorer and Tesla 20% first pass quality sales rate, then Ford could become a serious electric car producer. The only problem with Ford is that likely 5% will be built well enough to sell and send 95% to a rework lot. And that will make Tesla's 20/80 seem like well built in comparison.