By on April 23, 2021

We’ve driven the Ford Mustang Mach-E and liked it. But one of our beefs was the price — it ain’t cheap.

Well, come Monday, it will be even less cheap.

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By on February 17, 2021

2021 Ford Mustang Mach-E

I’ve been waiting to get my grubby mitts on the steering wheel of the Ford Mustang Mach-E for over a year now.

I spent a good chunk of a weekend learning all about it before the 2019 Los Angeles Auto Show. And I was all set to trek to Detroit to drive it last fall. But, well, COVID travel restrictions forced me to keep my FIB (if you know, you know) self out of Michigan. So we sent friend of the site Chad, since he was unencumbered by such things.

Finally, a scant few months later, the electric Mustang (yeah, I know. It’s on a different platform and I’m on record as not liking the use of the Mustang moniker) graced my garage.

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By on January 30, 2021

Ford

Ford announced that a Chinese version of the Mustang Mach-E, also known by some of us cynical scribes as the Mustang Mock-E, will be built in China by Changan Ford.

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By on December 30, 2020

Image: Ford/YouTube

While on the subject of holiday ads, I have another beef with a different automaker than yesterday.

Today’s target: Ford.

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By on December 18, 2020

Mach-E. Image: Ford

I mentioned it before, when ripping that Ford ad that got me riled during an NFL Sunday, but I still strongly believe the Ford Mustang Mach-E shouldn’t have “Mustang” in its name.

(Yeah, it’s Mach-E week around these parts. If you couldn’t tell. More to come on the Mach-E later today or next week.)

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By on October 9, 2020

Last night I was watching my beloved Chicago Bears stumble and bumble their way to a win over the Tampa Bay Tom Bradys when I saw an ad for Ford in which the company claimed they “electrified the Mustang.” My inner fact-checker was not pleased.

Yes, of course, Ford does have an all-electric crossover-ish (more like raised five-door, but Ford insists on calling it an SUV or crossover) called the Mustang Mach-E. It’s part of the Mustang “family”. So, in the strictest sense, Ford does sell an all-electric Mustang.

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By on September 29, 2020

fordA dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.

Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.

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By on July 21, 2020

Ford appears to have spent a fortune in order to convince the world that electric vehicles have nearly limitless potential.

Its latest spot promoting the Mach-E (and its current efforts to embrace battery power) include a high-powered prototype boating 1,400 horsepower and some of the most recognizable faces in motorsport attempting to challenge it — or at least help make for some quality entertainment while parodying the scientific method. The marketing campaign is so bonkers, it’s hard to be cross with the company even if Ford had taken the testing more seriously.

While physics-defying electrics aren’t new, they’ve only recently begun making appearances at Ford Motor Company. The Mach-E 1400 — developed in collaboration with RTR Vehicles — is here to drive home the message that the automaker isn’t taking electrification lightly.  (Read More…)

By on June 18, 2020

ford

Ford brought back the Mustang Mach 1 to offer buyers an involved, hands-on, track-worthy driving experience, but the Mustang Mach-E arriving next year will offer the ability to go hands-off. New hardware and software, combined with extensive mapping of certain divided highways, will see some Ford vehicles gain the ability to cruise without a driver’s hands on the wheel, starting in the 2021 model year.

The long-expected tech addition catapults Ford into the big leagues of Level 2 autonomy, rivaling General Motors (Super Cruise) and Tesla (Autopilot). Like the others, this feature still falls short of any “self-driving” or “fully autonomous” label. At least Ford’s system has something Tesla’s doesn’t. (Read More…)

By on March 30, 2020

With the United States on pause for the coronavirus outbreak, we’ve been left scratching our heads as to how it might impact the timetable of numerous vehicles slated to debut later this year. Apparently, working remotely isn’t as big a hassle for engineers as one might assume — provided the car is nearing completion. Ford is reportedly continuing development of the all-electric Mustang Mach-E by allowing staff to tweak and test prototypes from their homes.

Ideally, the crossover would be spending more time on factory proving grounds while being fussed over by a full complement of engineers. Yet Ford faces a situation where that’s not possible and doesn’t want it stalling the model’s launch. This is the automaker’s first real attempt at a purpose-built EV and the timing is important. A bad impression could send investors running for the hills; meanwhile, any delay would bring the Mach-E that much closer to obsolescence in the minds of customers.  (Read More…)

By on March 13, 2020

Eager to make a good impression with its first serious inductee in the wild world of electrification, Ford has released winter testing footage of the Mach-E crossover. While primarily an opportunity for the Blue Oval to show its pre-production prototypes drifting through a white background, Ford also wanted to take the opportunity to explain that the all-wheel drive variant has proven particularly popular among those placing preorders.

According to the manufacturer, reservations were strongest in California, Nevada, Colorado, Arizona and Washington. The Midwest also had elevated take rates, with snowier states opting for all-wheel drive three-quarters of the time. Ford said that ratio jumped to 9 in 10 pre-orders for areas like New England, proudly announced that reservations have finally been made in all 50 states. However, it stopped short of giving up the total number of orders placed, encouraging us to do some digging.  (Read More…)

By on February 12, 2020

ford

First, but not by far. In a Q&A with Jason Mase, Ford Electrification Marketing Strategy head, a Mach-E Club forum poster revealed that European reservation holders will be first to see the second member of the Mustang “family.”

The electric crossover with the pony badge is still on track to land in the U.S. before the end of the year, with Ford anticipating deliveries in all 50 states by the end of the fourth quarter of 2020. Of course, that doesn’t apply to all trims. (Read More…)

By on December 26, 2019

Suffice it to say this rumor won’t go over well with TTAC readers, assuming we’ve gauged their interests and allegiances right.

While it’s well known that Ford has designs on alliance partner’s Volkswagen’s dedicated electric vehicle architecture, a product that may spring forth from the alliance’s R&D loins might cause Ford naysayers to double down on their criticism of the Blue Oval’s product direction. (Read More…)

By on December 20, 2019

ford

In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.

At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings. (Read More…)

By on November 25, 2019

ford

While last week’s Internet-breaking debut of the Ford Mustang Mach-E was eventually overshadowed by the glass-shattering introduction of the Tesla Cybertruck, the echoes of that reveal still linger in the air.

A flurry of Change.org petitions quickly sprung up, with signees hoping to reverse this apparently abominable decision by Ford brass. Dream on. As a friend is fond of saying, signing a petition has never, ever stopped anything from happening. You’d have the same impact if you just stayed at home and munched celery in the dark.

Perhaps cognizant of the backlash, Ford released a film in which company bigwigs sitting on invisible chairs lob derision at the vehicle the Mach-E replaced. (Read More…)

Recent Comments

  • Lou_BC: Does that confirm Mustang drivers have friends but Camaro and Corvette owners don’t?
  • Lou_BC: @mcs – Jay Leno had said a similar thing. EV’s for the masses who aren’t into cars is great...
  • petey: The eco boost isn’t that bad. Its got the power, and its quiet which is nice “most” of the...
  • mcs: That’s really cool. Motors are a whole other area of technology where we’ll keep seeing advances...
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