Hating on the Mach-E? It Could Have Been Far Worse

hating on the mach e it could have been far worse

Apologies for another Ford Mustang Mach-E post. Clearly, Dearborn got its wish when it set out to get people talking.

While the brand’s new Mustang-inspired (and now Mustang-badged) crossover has generated both acrimony and praise, often split along generational and ideological lines, the story of what could have been is now leaking out. There’s a possibility of another Mustang family member, too, but let’s stick with the Mach-E’s genesis for a bit.

It would seem, based on conversations with Ford execs, that the vehicle that became the Mach-E was originally planned as something so mind-numbingly boring, Ford’s incoming CEO smelled a dud. As reported by Motor1 and Autocar, Jim Hackett was the man behind the switch.

Planning was already well underway two years ago, but Hackett’s arrival at the Glass House put designers back to work crafting something that was more than just a “compliance car.” As the automaker told Motor1, the team was told to play to the brand’s strengths and rid the vehicle of its overpoweringly bland eco-snobbery.

The Mustang muse stepped into the room, dropped its robe, and the team went to town.

“This started as another project in around 2014, and about two years ago it switched to this,” Ford of Europe design boss Murat Gueler told Autocar. “The design had a big influence: the whole structure changed, the technology inside changed. We rebooted the whole programme. The designers came up with this concept and everyone went ‘oh, this is good.'”

If the Mach-E’s design leaves you feeling cold, just imagine what the original plan would have looked like. Actually, you don’t have to ⁠— Motor1 shared a sketch showing how the design evolved. That earlier vehicle? Terrible. “Compliance car” is right.

As for where Ford goes from here, that’s an open question. While Gueler said, “We’ve talked about building a family,” he didn’t specifically confirm any plan to release other EVs under the Mustang name.

“We don’t want to take a Russian doll approach, where you can’t tell them apart other than the size of the car, but we want a family feel where a Ford EV starts to build off this concept,” he said. “But we’d never do a smaller version of this — if we did a smaller vehicle it would have different proportions.”

[Image: Ford]

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  • Inside Looking Out Inside Looking Out on Nov 18, 2019

    It seems like Ford just created the new brand. Like Pontiac - sporty brand that will make more models than just coupe and midsize CUV. Is there even Ford logo anywhere on this car?

    • JimZ JimZ on Nov 19, 2019

      there's no blue oval on the regular Mustang either.

  • JaySeis JaySeis on Nov 18, 2019

    I like it. The S.O. loves it. And Ford made the correct call. We’re in a new age and time to get with the program. And Teslas will be wearing out with no dealers in any number. And they are beginning to look slightly dated so to speak.

  • EBFlex "I've only filled the gas tank three times in 2500 miles"Assuming you went from 0 gallons to full (17.2), you have averaged almost 50MPG over those 2500 miles. 50 MPG in a Jeep Wrangler. To all of you EV nut jobs, tell me again how PHEVs are not the absolute best thing to happen to automobiles since the wheel. And tell me how they don't make EVs look like the awful play toys that they are.
  • MRF 95 T-Bird The Buick 215/3.5-liter aluminum V8 was one of GMs great engines. Unfortunately GM being GM in one of their greatest mistakes was selling off the tooling to BL. If they kept it around and improved upon it it would have been a fine motor for their compacts and midsize models through the OPEC oil crisis.
  • Chris P Bacon Not sure why a '21 is getting reviewed, because there have been improvements to the 4xe. I've got a '22 4xe Sahara. May 2022 build in High-Velocity yellow with a soft top. As soon as it was announced I knew I wanted to try it, not for the fuel mileage, but for the technology. I don't have a Level 2 charger, it charges fully overnight on the included Level 1. I see an indicated range of 27 miles regularly. Today it indicated 29 when I unplugged. I've only filled the gas tank three times in 2500 miles, a full charge costs me about $3 based on my current electricity supplier. I don't experience the rough transitions between electric and gas, so maybe Jeep figured it out? It's stupid fast when using all the power off the line. So much so that it will break the rear wheels loose when you stomp on it. I agree that plugin hybrids are the future. I see no need for a pure electric. This is the way to go.
  • RHD The word B R O N C O written in contrasting paint on the dashboard is quite unnecessary. The passenger certainly knows what kind of vehicle he or she is in. That detail is a big fail. The red and white Bronco looks great, especially with tires that have honest-to-goodness sidewalls on them.
  • Luke42 Aren't those trim levels just different colors of paint?That's what they sound like, at least. 🤷‍♂️