All in the Family: Turns Out There *Are* Mustang Mach-E Deals to Be Had
In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.
At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings.
According to CarsDirect, a dealer bulletin shows that a select group will be eligible for modest savings — those who qualify for Ford Plan Pricing. Through A-Plan, company employees will be able to secure 4 percent off MSRP, plus a $275 admin fee and o.25 percent advertising fee.
On a base, $44,995 Mach-E, that amounts to $1,800 before fees, or an after-destination price of $43,588. There’s still a $7,500 federal tax credit to consider at that point. Retirees eligible for Z-Plan pricing get the same deal.
For dealer employees (D-Plan), the deal amounts to A-Plan plus $100. If your relationship with the automaker is more distant than this, X-Plan pricing offers 2 percent off MSRP, plus a $275 admin fee.
As Ford takes reservations on its rear- or all-wheel-drive pony-badged crossover, would-be owners are preparing for a long winter and coming year. The cheapest Mach-E variant won’t appear until early 2021, with several higher-margin examples also landing at that time. The mid-range Premium and limited-edition First Edition bow in late 2020.
How is this news. A plan, Z plan, D plan...this has been a thing at Ford on every model since forever. Back in the 90's I remember some dealer getting in hot water in Atlanta for A-Plan shenanigans using workers from the Hapeville Taurus plant. This isn't really news. A plan pricing typically, IIRC involves Ford Corporate paying the dealer or something.
So my tax dollars get to go and subsidize this stupid thing? Great. I hope Trump in his second term gets rid of the EV credit. It's not that I'm against electric vehicles but the credit's been going on long enough that manufacturers should have learned how to create competitively priced electric vehicles which people want to buy without huge incentives. Let this thing sink or swim on it's own merit, not with $7.5k of our money per vehicle.
I understand that the success of Tesla means that all serious auto makers (except for Toyota, Honda, and Subaru) feel that they must at least dip their toes into the EV market, but wow.... Ford, Mercedes, Jaguar, Audi, VW, and GM are all getting in the water, and apparently GM is diving in head first. Is the market really already big enough to support all of them, and for that matter, is the EV infrastructure? I can’t help but wonder if 2022 will be a sort of EV trail of [s]tears[/s] slow sales with the lots loaded with EV’s for whom there simply aren’t enough customers.
Sigh. Wrong thread, again.