#Ferrari

Perhaps inspired by my recent TTAC fiction piece The little death, I was idly shopping for 360 Modenas on eBay this morning when I came across this little gem. Obviously, it’s not a real 360… but it’s not THAT bad, right?

Ferrari’s next flagship will have *gasp* a hybrid system mated to its usual V12/7-speed dual clutch gearbox.

From the Times of India to Jalopnik, all have the harrowing story that the Chinese government did “ban the word “Ferrari” from online searches.” According to the reports, a young man was killed on Sunday after his Ferrari 458 was split in two in Beijing. The reports say he was the son of senior Communist party official. According to the reports, that caused the word “Ferrari” to vanish from Internet searches in China. The Daily Mail wrote yesterday: “All references to the Italian supercar company were mysteriously removed from China’s online search engines in the early hours this morning.“ Jalopnik explains in its trademark shallow detail “why Chinese censors banned ‘Ferrari’ from internet search.”

I happened to be in China since Sunday. I volunteer life, limb, and personal freedom to put the story to the test.

The initial shots of the Ferrari F12berlinetta looked suspiciously re-touched for our liking, so some live shots were a necessity before making any final judgement on the car. If you ask me, it looks even better without excessive rendering.

If you are lusting for extra oomph, and if all you have to transport is that sadly childless trophy female of yours, then Ferrari has good news from you. The Italians will show a successor to the 599 GTB Fiorano two-seat coupe at the Geneva auto show next month.

As Porsche prepares to launch yet another product that’s not a sports car, Ferrari has steadfastly ruled out diluting their brand with anything approaching a crossover or a sedan. The closest we’ll ever get is the all-wheel drive FF shooting brake (above).

It’s no secret that Ferrari has been wrestling with the inevitable conflict between its bellowing V12s and European emission regulations, but that’s not the only challenge facing the Prancing Horse’s powertrain division. Sure, there’s the increasingly-tenuous link between the Scuderia’s Formula One technology and its road cars [sub], but in the short term that actually helps the emissions issue by creating a pretext for bringing KERS to the road (where it otherwise has little role). In fact, the real issue for Ferrari’s powertrain team is not even a “Ferrari issue” at all, but a Maserati issue.

How do you grow your business if you are allowed to sell only 7,000 cars a year? Ferrari is in that tough spot. Last year, they sold 6,500 cars with the prancing horse. To protect Ferrari from being mistaken for a brand that everybody drives, a ceiling of 7,000 has been established. (Don’t ask me why 7,000.) So how do you grow your business if you can’t sell more cars? Simple: Charge more. “Personal touches like cashmere-covered seats and gold-colored exteriors” can add 20 to 60 percent to the price, writes Bloomberg.

A federal judge on September 27 absolved the US Department of Justice (DOJ) from any liability after an FBI agent destroyed a $750,000 Ferrari during a joy ride. Motors Insurance Corporation had been seeking to recover the value of a 1995 Ferrari F50 that was in the custody of department officials. Motors dropped a separate Freedom of Information Act (FOIA) suit against the department on October 3.

Derek Kreindler’s provocative defense of the Maserati Kubang sparked off an interesting discussion among TTAC’s Best and Brightest yesterday, about the the macroeconomic outlook for luxury brands. Sure, the American economy is struggling to stay out of a double-dip recession, credit is no longer as available as it was in the pre-Lehman days, and some argue that worse is still to come… but for the moment, the high end of the luxury market couldn’t be doing better. Rolls-Royce CEO Torsten Mueller-Oetvoes tells Reuters [via AN [sub]] that his brand will set a new sales record this year, and that the outlook for 2012 is good, saying

I have not seen any reluctance to consider buying a Rolls-Royce. I do not feel that sentiment is deteriorating in the luxury market. We are dealing with people who are unusually wealthy and never really have to ask themselves, can I still afford this or not?

And it’s one thing to just talk, but Rolls is also putting its money where its mouth is, initiating a $16m expansion to its Goodwood plant. And it’s not the only luxury brand that seems to be confused about this “recession” that the peasants keep going on about…

If Ferrari is known for one thing, it’s super-fast, good-looking cars. But if Ferrari is known for two things, that second thing would be its uncanny ability to separate the wealthy from their hard-earned (or not) cash. And apparently the brand is so good at extracting revenue from its super-wealthy clientele that it doesn’t mind a little competition. The Wall Street Journal reports that, when asked by the Italian paper Republica how governments should overcome their budget crises, Ferrari Chairman Luca DeMontezemolo replied

You have to begin by asking it of those who have most, because it is scandalous that it should be asked of the middle class

Class warfare, or just the natural perspective of a guy who regularly charges the super-rich $2,300 for Alcantara trunk liner and $1,800 for a spare wheel? We report, you decide…

Ford and Ferrari finally settled their differences over the alleged trademark infringement by Ferrari. In cases like these, one lawyer usually tells the other: “What does it take for this to go away?” In this case, Ford’s lawyer must have answered: “Lose the F, or lose the case.” And that’s what happened.