#FSeries

Elon Musk certainly hasn’t been kind towards Ford in the past, talking about how the Dearborn truck plant is like a morgue. It’s a bold move considering his cars are assembled outdoors in a tent, but that hasn’t stopped the Twitter man from tweeting. He even recently claimed the Tesla all-electric pickup truck will be as good as Ford’s truck but also be able to tow 300,000 pounds.

Yes, that’s a totally ridiculous number and there’s no way the truck will tow that much in the real world, under the SAE J2807 standard. That’s assuming, of course, the Tesla pickup even exists. While Musk has long teased the truck, we’ve yet to actually see it in any physical capacity. It’s easy to say (or joke) your truck can tow 300,000 pounds when it doesn’t actually exist.

Ford is also working on an all-electric pickup truck. Today the company released a video of that development process, including the vehicle towing rail cars weighing over 1 million pounds. Not only is that 700,000 pounds more than Tesla’s claim but, since it’s a real truck that really exists, we can actually see it do it.

With Ram having surpassed Chevrolet as North America’s number two truck brand, automotive outlets everywhere rushed to report on it — we sure did.

Unfortunately, General Motors hasn’t been fond of the framing used to discuss the matter. Tough cookies, right? Well, the situation is pretty nuanced and we should always strive to be thorough. GM officially still trumps Fiat Chrysler in terms of overall full-size pickup sales, thanks to the one-two punch of the Chevy Silverado and GMC Sierra. And the company is also keen to point out that Ram’s volume has been inflated by the previous-generation 1500 being sold alongside the new version as a “Classic” model.

GM feels that this has made FCA’s win less legitimate and takes umbrage with the media sensationalizing the news as it prepares to totally destroy Ram by making a “massive move in full-size pickups” that will absolutely blow the doors off anything you could have possibly imagined. Insane!

The new Tremor off-road package will bring a new 7.3-liter V8 and 10-speed automatic transmission to the heavy-duty F-250 and F-350 lineups. The 6.7-liter Power Stroke turbo diesel V8 will also be available, paired with its 6-speed automatic.

Ford’s Tremor package is a shot across the bow of the RAM Power Wagon. The 35-inch Goodyear Wrangler Duratrac tires are the largest diameter rubber available on any HD pickup and a 2-inch lift of the front suspension and shorter air dam enable real off-road prowess for the Super Duty trucks.

Having completed a tribute to Vaughn Gittin Jr.’s 900-horsepower drift car with its Series 1 Mustang, RTR is moving onto Ford’s F-150 — delivering something akin to an unofficial Raptor appearance package. As with the coupe, the pickup attempts to provide RTR’s unique blend of automotive style and performance without obliterating drivability. However, we expect a bruiser to arrive later on, since RTR also sells several beefed-up versions (kits, really) of the Mustang.

For now, shoppers will have to make due with Series 2.0 shocks from Fox, 20-inch RTR Tech 6 wheels, 295/55R20 Nitto Ridge Grappler tires, and a throaty exhaust system from Ford Performance. The engine has not been modified. But RTR assured us that the custom grille does improve airflow to the radiator, which we suppose you could brag about in a pinch.

Ford confirmed the assembly locale of its F-150 Hybrid this week, saying the electrified pickup would not stray from its aluminum-bodied brethren. The hybridized F-Series will, unsurprisingly, go into production at the Rouge’s Dearborn Truck Plant in 2020, with additional (non-hybrid) production handled by Ford’s Kansas City Assembly.

The automaker made the announcement as part of its 100th anniversary celebration of the River Rouge Complex. While that left the F-150 proclamation a little light on details, Ford previously said the model would probably not be a plug-in hybrid, but would boast outlets for electrically powered tools/devices — functioning as a mobile generator. However, the announcement itself focused primarily on celebrating the Rouge’s centennial.

In a market that shrunk 3.7 percent in July, Ford managed to escape the steep volume loss seen by some of its rivals. Still, the Ford brand saw a year-over-year U.S. sales drop of 2.7 percent last month, with its Lincoln division falling 11 percent. Over the first seven months of 2018, both brands posted a loss — 1.6 percent for Ford, 10.8 percent for Lincoln.

For the Blue Oval, at least, that’s in line with forecasters’ estimates of a slow industry decline in 2018. Lincoln’s another matter.

A peek at Ford’s sales figures shows why Dearborn hasn’t much love for cars. Minus the Fiesta, which you won’t have to worry about much longer, every other Ford passenger car model declined in both July and 2018 (with the niche exception of the GT). Try as they might, Ford’s truck sales couldn’t replace the lost passenger car volume, but they certainly dumped more cash in Ford coffers — on average — for each model sold.

It’s become a safe bet that no matter how Ford Motor Company fares at sales time, the F-Series will do just fine.

Future archeologists will recognize this period in man’s history by the thick layer of Ford F-150s covering the entire planet, pointing to an era where one vehicle could seemingly do no wrong.

As the world’s best-selling vehicle line for what seems like forever, the F-Series’ sales performance over the first half of 2018 points to an impending record for the hard-working and increasingly plush lineup. Ford can be expected to push for it.

After a fire that rocked Meridian Magnesium Products of America’s ability to effectively supply automakers, Ford and a handful of other automakers found themselves in trouble. The Blue Oval had arguably the most to lose with its cash cow F-Series trucks seeing production idled for the foreseeable future. Fortunately, there is a ray of hope shining through the fog.

Numerous sources are claiming assembly could resume on the F-150 by this Friday. Previous estimates had Ford’s truck production being stalled for weeks. However plants in Dearborn, Michigan, and Kansas City, Missouri, are believed to resume operations by May 18th. Unfortunately, Ford’s Super Duty pickups at its Louisville truck plant won’t be getting the same treatment. Production for that facility is to remain stalled indefinitely.

As we told you yesterday, Ford announced it will temporarily halt production of the F-150 and Super Duty after a fire at Meridian Magnesium Products of America knocked out a key supplier. While the Blue Oval isn’t the only automaker affected by the supply shortage, as General Motors, Fiat Chrysler, BMW, and Mercedes-Benz also report the likelihood of production interruptions, Ford has the most to lose.

Taking the company’s most profitable vehicle out of the mix for a few weeks is a big deal. During a bad month, Ford might sell around 50,000 F-Series trucks in the United States. But a good month can see around 90,000 deliveries, so an unplanned idle probably has the automaker tugging at its collar a little. Fortunately, Ford currently has a 84-day supply of F-series pickups. That doesn’t mean it won’t feel the pinch if the wait on parts takes longer than expected.

The factory shutdown affects F-150 production at the Ford Kansas City Assembly Plant, which Ford said will last until at least May 14th. Super Duty lines at Kentucky Truck and Ohio Assembly have also shut down. Ford’s Dearborn Plant is expected to go down temporarily in the near future.

So, how far have the ripples spread?

Ford has paused production of the F-150 at its Kansas City Assembly Plant after a fire at one of the facilities belonging a Michigan-based supplier created a parts shortage. Meridian Lightweight Technologies makes instrument panel components for the pickup.

Roughly 3,600 unionized plant workers at the Kansas City facility have been told to cool their heels at home from May 7th to 14th, according to an Automotive News report.

We did it! Thanks to the modern obsession with larger vehicles and opulence, domestic luxury brands are taking off like a rocket. It’s going so well, in fact, that American automakers are starting to steal market share from high-end import manufacturers. Of course, this is only applicable to SUV and crossover sales.

As you know, sedan sales are losing ground to their high-riding counterparts. While this hasn’t resulted in the obliteration of the passenger car market, despite claims to the contrary, those vehicles are being massacred by wayward consumers. Sedans are becoming passé and this has allowed sport utility and crossover vehicles to amass a significant portion of the pie.

Nowhere is this more apparent than in the luxury market. The rapid growth of the luxury truck segment has substantially increased the United States’ share of domestic models sold with an average transaction price of $60,000 or more. Apparently, the inarguably phenomenal Mercedes-Benz S-Class doesn’t have jack squat on the GMC Yukon Denali.

Suck it, cars.

The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn’t a major priority among those in the market for something that can haul bales of hay or a stable of horses.

This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. Ford, which previously lightened the F-150 and outfitted it with a bevy of more economical engines, knows this problem better than most.

However, Ford is pressing onwards. It even intends to bring a hybrid plug-in variant of its ultra-popular pickup to the market in the coming years. But how is it going to market the technology to consumers who are unlikely to care? The company has strategy for that and it’s less reliant on fuel savings than you might expect.

Ford Motor Company’s eagerness to quench North America’s insatiable thirst for light-duty pickups and SUVs drove the company to earn $1.6 billion in the third-quarter of 2017, according to an earnings report from Ford.

Also helping boost the automaker’s bottom line were some tasty foreign tax credits and an accountant’s best friend: cost reductions.

On Wednesday, Ford Motor Co. recalled 1.3 million F-150 and Super Duty pickups to fix faulty side door latches. In the affected vehicles, a frozen door latch or a bent actuation cable could result in a door that neither opens or closes — nullifying the only thing it’s responsible for.

However, the real risk comes from faulty doors that appear to be functional but latch improperly when shut. Points of entry that may appear to have shut as intended could still have latches that don’t engage with the striker effectively, allowing for a seemingly closed door to swing open suddenly while a vehicle is in motion.

Ford recently began giving law enforcement agencies more options in terms of the type of automobiles they want to put into active duty. The company provided America’s preferred pursuit vehicle, the Crown Victoria, for years and has moved on to a broader fleet of sedans, SUVs, and pickups specifically equipped for police use. Earlier this year, Ford showcased the Police Responder Hybrid Sedan as part of its Greener Shade of Blue campaign — dubbing it the “first pursuit-rated hybrid police car.”

We condemned Ford for its bragging, mainly because Chevrolet already provided a hybrid police vehicle and there was no concrete evidence that the Police Responder Hybrid Sedan was actually pursuit-rated. Unfortunately, we may be forced to do that all over again with Ford’s new F-150 Police Responder pickup. It’s another new, likely welcome, entry into the automaker’s extensive law enforcement fleet that leaves us doubting the validity of the terminology used.