QOTD: Which Celestiq Trim Should Be Which?


Earlier this week, we reported on GM filing for four trademarks for trim levels for the upcoming Cadillac Celestiq.

We mentioned that it was unclear which trim level would be which.

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GM Files For Trademarks For Four Cadillac Celestiq Trims


General Motors has filed for four trademarks with the United States Patent and Trademark office.

The trademarks are believed to be related to trim-level names for the upcoming Cadillac Celestiq EV.

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Cadillac Celestiq Restoring Brand's Moxie

Cadillac has been meticulously stoking the fires of the hype train of the Celestiq to ensure the model has a full head of steam before its debut on July 22nd. The forthcoming flagship model is rumored to become the most expensive product in the luxury brand’s 120-year history and will bring back a level of opulence not seen on American cars since the golden era of the 1950s.

Frankly, it sounds like General Motors may be setting expectations a little high — especially since the last handful of Cadillacs haven’t exactly been able to check the luxury box with the kind of gusto necessary for a nameplate that’s supposed to specialize in providing exactly that. The brand’s best offerings now tend to be focused more on performance than comfort and are accompanied by sporting names that include terms like “Blackwing” and “V.” But that may soon change if the latest teasers of the Cadillac Celestiq are anything to go buy, as the company seems to be returning to its roots.

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More Names Emerge From Cadillac's Future

Here at TTAC World Headquarters, we’re all in lockstep agreement that Cadillac’s electric vehicle naming strategy is both awesome and timeless. Names like Lyriq and Celestiq defy any and all attempts at derision and joke-making.

With that lie out of the way, let’s move on to the next addition to the brand’s EV stable: Symboliq.

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About That Cadillac Celestiq…

God, that’s an awkward word to type… and pronounce. Regardless, the upcoming Celestiq is a halo for the brand — a fastback-style four-door electric with exclusivity in spades. General Motors envisions it as a limited-production offering, and its price will reflect its status.

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The Name Game: Cadillac's Future EVs Ditch Alphanumerics in a Questionable Way, but at Least There's an Actual Flagship

Yesterday was EV Day at General Motors, with the automaker revealing a $20 billion roadmap to electric vehicle dominance. By 2025, a slew of EVs riding atop a new modular platform (and powered by an innovative new battery) will find a home in every GM brand, segment, and price point, the automaker claims.

Some of those vehicles already have names. Perhaps we were too quick to call for the return of traditional naming conventions at Cadillac.

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  • Redapple2 Guys. 80 K? Who buys these? I mean professionals- Doctors Lawyers, Engineers, Coder beta boy whatever, have the money but dont buy the cave man, bro dozer. The red necks that want them make peanuts. So>? Redneck contractors buy them? Those that can write it off thru the business (and burn company gas)
  • EBFlex What a colossal waste of money. But this installed administration has yet to spend one cent on something that is actually useful and actually leads to some progress. But apparently this is just what we need….a bunch of extremely overpriced but short ranged busses. It’s amazing that all our problems are solved that they have time to waste money on these little pet projects.
  • Hector How much for steering column?
  • John S. Beautiful car, fun series installment, Corey.
  • FreedMike Any link to the grant applications that were denied?