About That Cadillac Celestiq…

Steph Willems
by Steph Willems

God, that’s an awkward word to type… and pronounce. Regardless, the upcoming Celestiq is a halo for the brand — a fastback-style four-door electric with exclusivity in spades. General Motors envisions it as a limited-production offering, and its price will reflect its status.

We felt it necessary to share this tweet from Wall Street Journal reporter Mike Colias, who squeezed this from Cadillac President Steve Carlisle:

Leftover scraps from Cadillac flagship ‘Celestiq’ news: It’ll be hand-built in the hundreds per year, Caddy chief Steve Carlisle said. Price? Six figures … “and it won’t have a 1 in front of it.” Due mid-2022.

— Mike Colias (@MikeColias) March 5, 2020

With no renderings available, we can’t judge the visual appeal of the Celestiq, which rides atop a new third-generation EV platform and draws power from proprietary battery tech GM hopes to license to other manufacturers (for a fee). Still, one can’t help but dream of Cadillac brass dusting off the gorgeous Elmiraj and Ciel show cars of yesteryear and slotting a modular EV platform underneath.

With bodies like that, who needs cylinders and a fuel pump?

As you read earlier today, GM President Mark Reuss believes Cadillac has an image problem, and a range-topping flagship stickering for (possibly) a quarter million would certainly raise the marque’s profile… while also raising eyebrows. Still, the ability of such a vehicle to shift public perception in a meaningful way remains to be seen. If it’s a sales dud, well, that’s another image problem to deal with.

The Celestiq’s existence (well, future existence) makes one wonder whether rival Lincoln, which also has an EV roadmap, will follow suit with a halo car of its own. It’s something a few of us here would like to see.

Steph Willems
Steph Willems

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  • Jeff S Jeff S on Mar 06, 2020

    A year's supply of Celeste pizzas with the purchase or lease of a new Celestiq.

  • ToolGuy ToolGuy on Mar 07, 2020

    First picture: Is it a logo, or is it a camera bracket? This is the style equivalent of hanging clothes on the electrical cables drilled through the exposed joists in the basement - it may have been convenient, but it was never a good idea.

  • 3SpeedAutomatic Once e-mail was adopted by my former employer, we were coached about malice software as early as the 90's. We called it "worms" back then.They were separating the computers that ran the power plants from the rest of the system in the early 00's. One plant supervisor loaded vacation pictures from a thumb drive on his work PC. His PC was immediately isolated and the supervisor in question was made an example of via a disciplinary notice. Word spread quickly!!Last I heard, they still had their own data center!! Cloud Computing, what's that?!?! 🚗🚗🚗
  • 3SpeedAutomatic At this time, GM had a "Me Too" attitude towards engine development:[list][*]the Euro luxury brands have diesels, so can we via an Olds V8[/*][*]variable value timing, welcome to the brave new world of Cadillac V8-6-4[/*][*]an aluminum block V8 engine via the HT4100, the go-go 80's[/*][*]double overhead cams, 4 valves per cylinder, no sweat, just like the Asian brands via NorthStar. [/*][/list]When you mindset is iron block and cast iron heads, life if easy. However, each time, GM failed to understand the nuances; intricate differences; and technical difficulty in each new engine program. Each time, GM came away with egg on its face and its reputation in ruin.If you look today, the engines in most Cadillacs are the same as in many Chevrolets. 🚗🚗🚗
  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
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