#BuickEnvision

General Motors today fêted Buick as the planet’s fastest-growing volume automaker. Ignored in GM’s press release was the Buick brand’s declining volume in Buick’s home market.

As if we needed more evidence that North America is an increasingly unimportant component of Buick’s future plans — Buick is discontinuing the Verano, its most popular car model in the U.S. and the most popular Buick overall in Canada — GM revealed that Buick added more Chinese sales between January and June than the whole U.S. Buick division managed in toto.

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model.

Raise your hands if you’ve seen a Buick Envision, or even heard someone mention it?

The Chinese-built crossover is now on sale in the U.S., but you’d be forgiven for not knowing that. Due to a case of odd timing, the model will see a short (and expensive) 2016 model year before all trim lines go on sale this fall as a 2017 model.

With no advertising to be found, it seems General Motors figured “Nah, we’ll tell them about it later.”

The Verano, Buick’s four-year-old entry-level sedan based on the previous-generation Chevrolet Cruze, will join the Century, LeSabre, Park Avenue, Reatta, Riviera, Roadmaster, Skylark, and numerous other cars in Buick’s mass grave at the end of the 2017 model year (hopefully far, far away from Harley Earl’s resting place).

Automotive News reported yesterday that its GM sources say the Verano, while living on in China, won’t be renewed on this side of the Pacific. Verano volume tumbled 30 percent between its U.S. sales peak in 2013, the Verano’s second full year, and 2015. Buick is now generating nearly six in ten U.S. sales with just two crossovers, while the brand’s four car nameplates combined for a 3-percent drop during the first four months of 2016. That’s before Buick adds the Envision to the middle of its crossover lineup and before Buick kills off the entry-level car that generates more than one-third of the brand’s passenger car volume.

So, if it’s not too impertinent to ask, not too morbid or irreverent to inquire, how long before Buick discontinues its whole North American car division in a quest to become America’s crossover-ized answer to Land Rover?

Buick’s turbocharged, Chinese-made Envision crossover is landing on American shores in early summer, but the price could cause some buyers to rethink their purchase date.

Holding the title of being the first U.S. model manufactured in China, the Envision is already a two-year veteran of the overseas market. Americans are notoriously SUV-thirsty, so it was inevitable that the Envision would make its way here, loaded with a high level of standard equipment.

The starting MSRP for the 2016 Envision is $42,995 (all charges included), a figure that tops the range-leading Enclave, which starts at $39,065 (minus freight, destination and fees).

Long-time TTAC readers may be familiar with my old friend Rodney, the Billy Dee Williams lookalike with whom I sold cars, raced bicycles, rode motorcycles, and generally raised some sort of mild hell from 1995 until the present day. (If you’re not, here’s a field guide to his eccentric accomplishments.)

Over the course of the past week, Rodney’s had two life-changing things happen. The first was that he got his driver’s license back from the rural Ohio court which has held it hostage against a fairly large sum of fines and penalties since 2010. The story of how he lost his license involves everything from a Nissan Stanza jumping train tracks at 60 mph to the “black bull and white cuck” scene, and it’s a story I’ll tell once all the statutes of limitations expire.

The second is that Rodney’s mother, who is in her late sixties, was just conned into leasing a Buick Encore.

What is Buick in America without the Encore, the automaker’s most disparaged product on these pages?

Buick reported 16,114 LaCrosse, Regal, Verano, and Enclave sales in February 2014, a figure which fell 22% in February 2015, when the aging products were, quite obviously, one year older.

Year-to-date volume of non-Encore Buicks tumbled 20% through the first two months of 2015, a loss of 5441 sales across four nameplates.

Automotive News has good news for Buick dealers. Two new products will be debating at next week’s North American International Auto Show.

Right before its debut at the Chengdu Auto Show, the Buick Envision was spied outside an exhibit hall as it prepares to make its debut in China, a crucial market that is hungry for both crossovers and Buick brand vehicles.

The first photos of the Buick Envision have leaked, with prices said to be ranging from $26,000-$32,000 USD.

Buick took the wraps of the front end of their new mid-sized crossover, dubbed the Envision – or Ang Ke Wei, in China.

Buick will launch a new mid-size crossover, dubbed “Envision” in China first, then presumably in other markets. All we can say is “hurry up”.