Hurry Up, Envision: Encore Isn't Quite Able To Carry Buick On Its Back

Timothy Cain
by Timothy Cain
hurry up envision encore isn t quite able to carry buick on its back

What is Buick in America without the Encore, the automaker’s most disparaged product on these pages?

Buick reported 16,114 LaCrosse, Regal, Verano, and Enclave sales in February 2014, a figure which fell 22% in February 2015, when the aging products were, quite obviously, one year older.

Year-to-date volume of non-Encore Buicks tumbled 20% through the first two months of 2015, a loss of 5441 sales across four nameplates.

So far this year, LaCrosse sales are down 17%. Regal volume is off by 32%. Sales of the Verano are down 18%. The Enclave is off last year’s two-month pace by 19%.

Yet the Encore, beginning its third full year, continues to thrive. One year ago at this time, Encore sales were up 179% compared with the launch period in early 2013. This year, January volume jumped 46% and February sales shot up 60%.

Through two months, Encore sales are up 54%, an improvement of more than 2900 units. The Encore, an entry-level saviour for Buick dealers at the moment, represents 28% of Buick’s volume. (Buick’s two utilities are outselling Buick’s three cars by 1035 units in early 2015.)

The current Regal went on sale in the first half of 2010 and saw its role sorely diminished by the Verano’s arrival at the end of 2011. The LaCrosse, though refreshed for MY2014, was first sold for MY2010. 2015 marks the Enclave’s ninth year of availability.

The necessity of new products aside, can Buick continue to sell its freshest product, the Encore, at a rate of 4100 units per month with new competitors rising up from every corner of the industry? While it seems unlikely that the Encore can persistently add volume at the prodigious rates it has routinely achieved thus far, the increased appetite among new car buyers for this very type of vehicle should produce further Encore health.

Of course, Buick does need other products to step in and help out, because even the Encore’s rate of expansion hasn’t produced overall health for Buick over the last two months. Encore-inclusive Buick brand sales are down 8% through the first two months of 2015.

With America’s car market failing to grow at anything like the pace of the overall new vehicle market, don’t expect revamped LaCrosses, Regals, or Veranos to do the trick, either. Don’t assume the Cascada will be a volume player. And don’t expect a production Avenir to drop out of the sky in the near future. No, like so many automakers, the Encore and Enclave will need help from yet another crossover: the Envision.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • Amripley Amripley on Mar 14, 2015

    My aunt and uncle bought a new Enclave in 2013. They wanted something smaller, but were unimpressed by the Equinox/Terrain and found the Escape too small. They're looking to replace the Enclave this year, and the Envision's exactly what they need.

  • Carlsberg1966 Carlsberg1966 on Mar 14, 2015

    Matt3319, I bought a 14 certified GS AWD with 3700 miles on it for $30,500, and it has a better warranty via CPO than a new one. I am very impressed with the car so far. It is very striking looking, well equipped, with nice fit and finish inside and out. Its no bruiser on the road, but plenty fast, quiet and comfortable. I agree Buick needs to find its way, and really its to find out why it exists in the first place. At least here, it exists for China.

  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...
  • Wjtinfwb Looks like Mazda put more effort into sprucing up a moribund product than Chevy did with the soon to be euthanized '24 Camaro.