#BuickEncore

Electra. Wildcat. Grand National. Riviera. Buick has some storied names in its history. Unfortunately, as we wind down 2016, all of those nice names remain long gone, never to return.In their place, throughout the decades, there have been some awful sedans, a truck-based item, even a minivan. We’ve also got some tasty crossovers which may or may not be propping up Opel’s failing product line across the ocean, and also appealing to and/or made in China.So, let’s decide if the Encore is actually the worst offering Buick ever unleashed, all things considered. Shall we?

The Verano, Buick’s four-year-old entry-level sedan based on the previous-generation Chevrolet Cruze, will join the Century, LeSabre, Park Avenue, Reatta, Riviera, Roadmaster, Skylark, and numerous other cars in Buick’s mass grave at the end of the 2017 model year (hopefully far, far away from Harley Earl’s resting place).

Automotive News reported yesterday that its GM sources say the Verano, while living on in China, won’t be renewed on this side of the Pacific. Verano volume tumbled 30 percent between its U.S. sales peak in 2013, the Verano’s second full year, and 2015. Buick is now generating nearly six in ten U.S. sales with just two crossovers, while the brand’s four car nameplates combined for a 3-percent drop during the first four months of 2016. That’s before Buick adds the Envision to the middle of its crossover lineup and before Buick kills off the entry-level car that generates more than one-third of the brand’s passenger car volume.

So, if it’s not too impertinent to ask, not too morbid or irreverent to inquire, how long before Buick discontinues its whole North American car division in a quest to become America’s crossover-ized answer to Land Rover?

General Motors has unveiled its refreshed 2017 Buick Encore, but you’ll have to muscle your way through a mob of leering frat boys in order to catch a peek.

Wait, that might misrepresent the Encore’s market just a little…

The smallest crossover in the GM fold gets a subtle makeover for 2017, trading its previous Buick waterfall front end for the new, corporate “winged” grille that adorns the restyled LaCrosse.

Imagine the following scenario: You’re a Buick salesman. An elderly woman comes into your showroom to inquire about a replacement for her Regal. You decide that she’s a great candidate for an Encore, and since you have some previous-year Encore stock you decide that she’s a great candidate for a 2015 Encore instead of the new model. There’s a $149/month lease deal available from GM Financial. What kind of deal do you make for this woman?

If your answer is, “I’d charge her over sticker for the vehicle, switch the lease company to make some back-end money, and add nearly a thousand dollars of profit in fees above that,” then you might just be the salesman that Buick GMC of Beachwood, OH needs.

During a month in which American Honda reported the brand’s first 6,381 HR-V sales, a month in which Subaru and Mitsubishi reported record XV Crosstrek and Outlander Sport sales, a month in which Jeep sold another 4,416 Renegades, GM’s smallest crossovers combined for their highest sales total thus far, as well.

11,107 Buick Encores and Chevrolet Traxes (Traxi? Trai?) were sold in the United States in May 2015.

U.S. sales of the Buick Encore have increased, on a year-over-year basis, in each of the last 16 months. That streak includes these last five months, a period in which a more affordable twin of the Encore, the Chevrolet Trax, has also been generating meaningful U.S. sales activity.

Encore volume grew 31% in the five months preceding the Trax’s U.S. launch. Since the little Chevy’s arrival, not only has the Encore avoided a decline, the rate of its volume expansion has hardly slowed: Encore sales jumped 28% between the final month of 2014 and April 2015.

In fact, as General Motors attracted 7,477 sales with the less costly Trax in March and April, Buick reported the best month ever for the Encore in March and the second-best ever Encore performance in April, the latter being a slightly slower month for the overall auto industry.

What is Buick in America without the Encore, the automaker’s most disparaged product on these pages?

Buick reported 16,114 LaCrosse, Regal, Verano, and Enclave sales in February 2014, a figure which fell 22% in February 2015, when the aging products were, quite obviously, one year older.

Year-to-date volume of non-Encore Buicks tumbled 20% through the first two months of 2015, a loss of 5441 sales across four nameplates.

Against all odds, the Buick Encore has managed to sell in fairly decent numbers. Despite looking like a four-wheeled rollerskate, Buick’s trucklet moved nearly 49,000 units in 2014, up from roughly 31,000 during its debut in 2013. Part of the Encore’s success must be attributed to the fact that it was the first to show up to the party. The small CUV craze is only just heating up now in America, and the Encore is arguably the premiere (in terms of chronology, not quality) premium entrant in the segment. Demand is strong enough that GM has expanded production to two plants (Mexico and Spain as well as the initial Korean location) and will import 50 percent more units versus last year.

For the life of me, I can’t understand why. The Encore is one of the worst cars I’ve driven in a long time.

The Chevrolet Trax, Fiat 500X, Honda HR-V, Jeep Renegade, and Mazda CX-3 are coming. The Buick Encore, a pair of taller Minis, and the Nissan Juke are already here.

It’s a burgeoning segment, silly in the eyes of many, but useful for automakers who want to cash in on consumers’ desire for fuel efficiency and slightly higher driving positions, consumers who are forever interested in a little wheelarch cladding.

However, these vehicles don’t even combine to sell as often as the Honda CR-V, America’s top-selling SUV/crossover. That’s not to say they won’t. Nor are we suggesting that buyers of these vehicles would consider something as mainstream as a CR-V, Escape, or RAV4, America’s top-selling utilities.

Chevrolet will not be the sole brand in GM’s stable to offer a diesel passenger car. According to reports, Buick is next up for a diesel engine. It’s not known which Buick would get an oil burner but the likely candidate is the Verano, which shares a platform with Chevy’s Cruze, which is now available with a four cylinder turbo diesel in the U.S. The Opel Astra, even more closely related to the Verano, already offers a 1.9 liter CTDI diesel in Europe.

When the Buick Encore compact crossover was introduced, some questioned if it was the right vehicle for the brand, but apparently GM underestimated initial demand for the Encore.

For all of Hyundai’s successes in Europe, it is conspicuously absent in perhaps the lone major growth segment on the continent; small crossovers. We’re not talking “small” in the sense of the Hyundai Tucson either. Think more along the lines of the Opel Mokka (our Buick Encore), the Ford EcoSport and the Dacia Duste r. Even premium brands are getting into the fold, with the BMW X1, Audi Q3 and the upcoming Mercedes-Benz GLA vying for market share.

Buyers hankering for a more macho alternative to the Buick Encore won’t have to wait too long for something to fill that void. According to Edmunds, an all-new Jeep, similar in size to the Encore, will debut next year.

I admit that upon first viewing the Buick Encore, I was repulsed by its goofy proportions and the poor fit and finish on the interior of multiple examples (yes, they were production examples, not hastily slapped together pre-production cars). But the market is what makes the winners and losers in the end, and the baby Buick is putting up some solid numbers.

Buick’s been on a roll this year, their sales are up and their owner demographics are younger than they have been in recent memory. The cynic in my says that’s because half their clientele died of old age, but it has more to do with their product portfolio. Say what? Yep, it’s true, the brand I wrote off for dead last decade is targeting younger buyers with designs imported from Europe and finding sales success. The Verano turbo shattered my preconceptions, but can Buick do it again? A brown Encore arrived one rainy morning to see if it was possible.