Hyundai Next To Enter The Small Crossover Party?
For all of Hyundai’s successes in Europe, it is conspicuously absent in perhaps the lone major growth segment on the continent; small crossovers. We’re not talking “small” in the sense of the Hyundai Tucson either. Think more along the lines of the Opel Mokka (our Buick Encore), the Ford EcoSport and the Dacia Duste r. Even premium brands are getting into the fold, with the BMW X1, Audi Q3 and the upcoming Mercedes-Benz GLA vying for market share.
It would only make sense that Hyundai would be whipping something up to compete in that space, and this was only confirmed by Hyundai Motor America CEO John Krafcik, who told Edmund s
“I think it is something that we have to look at,” Krafcik said. “We don’t have any plans. (But) it does seem like there is a lot of action in stuff below RAV4- and Tucson-sized vehicles. A new segment is emerging.”
Krafcik is certainly correct about the emergence of a segment that barely existed in the United States prior to the arrival of the Buick Encore. Sure, the Suzuki SX4 existed, but it was basically irrelevant in the broader context of the market. The Encore has had a relatively stable time on the market so far – inventories suddenly shot up this month to 72 days, but prior to that, they were firmly in the 30 day range. Sales have been in the 2,000-3,000 month ballpark, a respectable figure for a very niche vehicle.
Small cars have traditionally been less than popular in America, but when wrapped in crossover packaging, it may prove more palatable to Americans. In world markets, these cars have been astoundingly popular for different reasons. While small cars are the norm over there, Europeans tend to like the higher driving position without sacrificing the small size required for their tight urban spaces. In the BRIC countries, the SUV-aesthetics are considered a premium feature over regular small cars. Either way, it looks like we’ll be getting a few more of these products in the near future – Hyundai included.
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- Raven65 This was basically my first car - although mine was a '76. My Dad bought it new to use as a commuter for his whopping 15-minute drive to work (gas is too expensive!) - but it was given to my sister when she left for college a couple of years later - and then she passed it down to me when I got my license in 1981. It was a base model... and I mean BASE... as in NO options. Manual 4-speed (no o/d) transmission, rubber floor (no carpet), no A/C, and no RADIO (though I remedied that within a week of taking ownership). Dad paid just over three grand for it. Mine was a slightly darker shade of yellow than this one (VW called it "Rallye Yellow") with the same black vinyl "leatherette" seat covers. Let me tell you, the combination of no A/C and that black vinyl interior was BRUTAL in the SC summers! Instrumentation was sparse to say the least, but who needs a tach when you have those cool little orange dots on the speedo to indicate redline in gears (one dot for redline in 1st gear, two dots for redline in 2nd gear, three for 3rd). LOL! It wasn't much, but it was MINE... and I LOVED it! It served me well through the remainder of high school and all the way through college and into my first "real job" where I started making actual money and finally traded it in on a brand new '89 Nissan 240SX. They gave me $300 for it!!!. I wish I still had it. Thanks for the trip down memory lane!
- Analoggrotto Telluride is still better
- Arthur Dailey So how much more unreliable is a 50 year old Italian made vehicle in comparison to a 5 year old Italian made vehicle? After 50 years wouldn't most of the parts and areas most prone to failure have been fixed, replaced and/or addressed?Asking for a friend? ;-)
- Pig_Iron This is happy news for everyone in the industry. 🙂
- Dukeisduke Globally-speaking, in August, BYD was the fourth best-selling brand name. They pushed Ford (which had been fourth) to sixth, behind Hyundai.