#Audi

Audi finally revealed its latest entry in the increasingly popular luxury SUV segment: the Q8. Think of it as a more contemporary take on the Q7. The automaker calls it an expressive new design that serves as “the new face of the Q family.” While we’re all for German manufacturers occasionally drawing outside of the lines, we’re not positive it was a good idea in this case.

No shortage of hype preceded the debut, which tricked many into thinking the vehicle behind the curtain would reveal itself as irrefutably gorgeous. Instead, what we received is an interesting looking crossover that’s certain to be (at least somewhat) polarizing, heralded by dozens of teasers — including an internet-based video drama.

Despite my best efforts, I couldn’t bring myself to continue discussing the turd sandwich that was Audi’s promotional miniseries for the Q8. It was only ever going to progress into more and more hateful rants. However, I now fully recommend you watch the series in its entirety, as the ending was dumb enough to prompt a violent laughing fit.

Audi officially unveils its all-new Q8 utility vehicle next week. Unfortunately, I’ll be forced to watch episodes of the terrible miniseries the company decided to use as a digital hype machine until that time.

After expressing my concerns over the initial episode’s lack of vision and total inability to provide viewers with a single meaningful image of the automobile, I can happily report back that Audi has solved one of those problems nine days later. Having just finished episode three, the plot remains as meaningless as the lyrics to Little Richard’s “Tutti Frutti.” However, we are finally treated to a brief glimpse of the Q8’s bodywork — which is all I’m willing to care about at this point.

The marketing wizards at Audi decided to unveil the upcoming Q8 crossover via a series of internet shorts, called #Q8Unleased #Q8Unleashed, chronicling the antics of Sandra and Quentin — who we’re told are an “an extravagant power couple” living in California who have fallen upon dark times. Curious about the vehicle and Audi’s attempt at digital drama, I caught the first episode today.

Having just completed my viewing, I have to admit I feel a little cheated. To my dismay, the three-minute video didn’t include a single meaningful shot of the new utility vehicle. While I didn’t expect Audi to give up a front three-quarter view in episode one, I also didn’t expect a half-second glimpse of the Q8 badge followed by tight interior shots of the protagonists. Unless you have supreme interest in the vehicle’s headrests, there is really nothing for you here.

However, if you’re interested in extended shower scenes, brief fights that involve men hugging each other, and bad R&B songs produced exclusively for internet dramas, then you’ll be elated with the rest of this article. As for the Audi that’s likely to appear in subsequent episodes, all I can tell you is I think it’s orange.

Audi released a new concept sketch of the Q8, but the Hot Wheels aesthetic doesn’t give us much to go on. We doubt the production model will come adorned with 30-inch wheels and balloon out toward the bottom, as illustrated. However, the drawing does appear to indicate an adherence to a taillight design not all that different from what we’re seeing on the A8.

Extending across the entirety of the vehicle’s rear, Tim Cain compared the sedan’s brake light styling to the now dead Dodge Dart. While the colorful Q8 draft indicates something a bit more angular, the basic shape remains intact and makes us wonder if this aesthetic will eventually spill into the rest of Audi’s stable.

That theory will take some time to pan out, but discovering the final decision on the SUV’s taillights won’t. Despite the official reveal still being a few weeks away, Audi has announced an original, adult-themed five-part video series — called Q8 Unleashed — starring the vehicle. The first episode is scheduled to drop May 21st.

The concept is derivative of the BMW film series The Hire, which initially came out in 2001 to showcase Clive Owen manhandling the brand’s fleet. The series returned for a brief run in 2016, which makes us wonder if a marketing manager at Audi was a fan.

The 2019 North American International Auto Show will be decidedly less Germanic than in years past. On Thursday, Audi announced plans to ditch the upcoming Detroit show, joining its two premium German rivals in steering clear of the wintry venue.

It’s the latest blow for a marquee auto show currently in the process of reinventing itself amid declining relevance and automaker interest.

Audi is recalling some 1.16 million vehicles worldwide, 342,867 of them in the United States, to prevent the risk of fire in several 2.0-liter models.

The issue stems from a component Audi’s had trouble with before: the coolant pump. According to the automaker’s engineers, the pump can either become blocked with debris from the cooling system or short-circuit from moisture within the pump. Regardless of the cause, an increasing number of reports of overheating pumps tipped Audi off that its earlier recall wasn’t enough.

The investigative parade continues in Germany. Prosecutors investigating Volkswagen Group’s diesel-emissions scandal have now turned their attention to Porsche. Roughly 10 facilities owned by the automaker in Bavaria and Baden-Wuerttemberg were searched by around 160 investigators.

Stuttgart-based prosecutors claimed to be interested in three specific individuals suspected of fraud and fraudulent advertising as it relates to the manipulated emissions-control systems of diesel passenger cars. The office clarified that Porsche CEO Oliver Blume was not among them, however.

Gran Turismo is arguably the first video game franchise to appeal to car enthusiasts en masse. While Sega’s Out Run had us sitting behind the wheel of a Ferrari Testarossa as early as 1987 and Road & Track Presents: The Need for Speed let us abuse a handful of exotics by 1994, Polyphony Digital hit us with 140 licensed reproductions of real-world automobiles in 1997. Two years later, Gran Turismo 2 upped the ante with 650 new and used cars, even more tracks, and extensive modifications. This kicked off a bizarre symbiotic relationship between game developers and automakers.

Advancements in technology allowed burgeoning car fans to virtually experience their favorite rides, as well as new models they’d never even heard of. Developers took notice of the GT success story, as did manufacturers, which recognized the usefulness of these games as an incredibly potent marketing tool. Aston Martin, Audi, BMW, and Mercedes-Benz have all developed concept vehicles that debuted inside a video game, Ford briefed Turn 10 Studios so it could nail the GT’s specs in Forza 6 before the car even finished development, Toyota offered a free demo disc of Gran Turismo 4 as part of its 2004 model brochure, and Porsche unveiled the GT2 RS during the Forza Motorsport 7 press announcement at last year’s E3 conference.

While corporate partnerships between automakers and game developers are nothing new, it’s exceedingly rare to see a vehicle intended exclusively for the digital realm drive off the screen and onto the racetrack. But that’s exactly what Audi has done with the E-Tron Vision Gran Turismo.

Back in 2016, Audi announced it would be going mental with its high-performance RS models, delivering eight new rip-roaring RennSports by the end of 2018. It even said it would ship some to the United States, though there wasn’t to be a single wagon among them. In fact, Audi’s entire American lineup is piss poor when it comes to liftbacks in general — despite Europe being flush with them.

Sure, the U.S. has a few sportbacks on offer. But the only vehicles that even begin to approach wagondom are an economy minded hatchback (the A3 e-tron) and an extra car-like crossover (the A4 Allroad). So, where does that leave wagon fans who might want to occasionally burn some rubber? Out of luck.

Fortunately, luck can change. Audi’s vice president of product management said shipping RS Avants to North America isn’t out of the question if the company thinks there could be a market for them. All wagon fans need to do is establish a write-in campaign pleading for them.

If the 60 Minutes-driven fall of Audi in America was a perfect example of media activism gone wild, the brand’s Millennial resurrection was surely a perfect combination of cynical engineering and masterful marketing.

Yes, there was some genuine innovation present in the form of the aluminum-framed A8 — but it was the decidedly prosaic A4 that led the charge back to desirability. Essentially an early release of the G.O.A.T. with less room, more profit, and a variety of “Cool Shades” that looked stunning in the showroom but persisted only indifferently under the assault of the Southern sun, the A4 was a showroom success simply because it offered a credible alternative to the default-choice E36 BMW 325i. The fact that the BMW was a thoroughbred rocketship while the A4 was a slightly scaled-up Volkswagen Fox mattered not at all. By 1995, the Roundel had become more than a bit passe among the cool kids.

Fast forward 20-plus years and four generations. The A4 is neither cool nor hot nowadays. Rather, it’s the sensible-shoes sedan for people who are too proud to buy the Golf-derived A3 and too poor to buy the increasingly strident A6. It’s also a pretty good value. A front-wheel-drive, 190-horsepower “Ultra” model starts at just $36,500, while the 252-horse Quattro Premium is a tick north of forty grand. Hertz would love to sell you a used 2017 A4 2.0T Quattro Premium at a $15,000 discount. Should you bite on that? And what if you found out that the person who rented it before you bought it took it to a racetrack? Would that bother you?

Back in January, we asked you B&B to tell us about the least reliable car you’d ever owned. The stories poured in, amounting to a shocking 240+ comments. It took us days to emotionally recover from the sad tales expressed in your replies.

But today will not be a day of tears. We want to know: what’s the most reliable car you’ve ever owned?

Audi will continue offering a big W12 engine as an option on the 2019 A8, but it also confirmed the current generation will serve as the motor’s swan song. Afterward, none of its models will boast 12 cylinders, at least for the foreseeable future.

While the matter is less pertinent for North America, as the largest powerplant currently available for the sedan stateside is the 4.0-liter TFSI, it’s always sad to see downsizing. But it doesn’t make much sense for Audi to stick with the Bentley Bentayga-sourced 6.0-liter W12 when it isn’t a big money maker for the brand.

Prospects don’t look particularly good for Audi’s V10, either. As the brand presses deeper into electrification, engine size will take a backseat to kilowatt hours and hybridization. In fact, the R8 already has a twin-turbocharged V6 in the works. That motor could end up be a replacement, rather than an option.

Established automakers have finally decided they have the stones to challenge Tesla. Over the last few months, premium manufacturers have issued a glut of product announcements on vehicles targeting the premium EV segment. Audi dabbled in electrification earlier than most before scaling back a bit. However, it’s now positioning three new battery-electric models for production — the E-Tron Gran Turismo, Quattro SUV, and Sportback crossover.

The “e-tron” branding (obnoxiously styled by the automaker in all lower case) has been affixed to countless concept hybrid and battery-electric vehicles. But with the R8 e-tron killed off (in 2016), the only production model currently wearing the badge is the A3 Sportback. Audi claims this will change when its first round of fully electric vehicles arrive later this year. Unfortunately, the E-Tron GT isn’t supposed to commence production until “early next decade.” At that point, Tesla’s Model S will be nearly a decade old.

Last time, in Part I of this DKW wagon’s saga, we covered a condensed history of the Audi marque. From its inception as Horch, through separation, renaming, and merger into the Auto Union fold, Audi wavered along unsteadily. The company even performed a vanishing act between 1940 and 1964.

In the middle of all this history is our Rare Ride, a tidy DKW wagon from 1962. But all is not as it seems.

A little grey wagon popped up on my radar the other day, presenting the perfect opportunity to write about DKW, Audi, and Auto Union for the first time. Those familiar rings on the hood are paired with the DKW shield and an Auto Union badge, but eventually all would separate. A few short years after this wagon was produced, the Audi rings stood alone for the first time in many decades.

This is Part One of a two-part entry into the Auto Union world of DKW and Audi.