In Europe, hybrids are treated as the work of the devil. In America, hybrids are more a statement of political leanings. Japan is downright hybrid-kichi (crazy). Exhibit A: Toyota’s Prius sales.

Prior to going on television on Monday, I spoke to a GM spokesman in hopes of better understanding the business case for the Volt. Perhaps the most interesting thing he told me was that a major impetus for developing the Volt as an Extended-Range Electric concept was GM’s failure to achieve success with three alt-energy concepts (EV-1, Hydrogen, and yes, E-85 ethanol) due to their need for fueling infrastructure. As we talked, it occurred to me that three other less-than-entirely-successful GM “green car” projects might have helped lead The General down the primrose path to the Volt: GM’s BAS “Mild Hybrid,” the Parallel Hybrid Truck system (PHT), and the V8-based “Two-Mode” hybrid drivetrains. He admitted (somewhat grudgingly) that GM’s hybrid sales had been “disappointing” and that the ambitious Volt project was to some extent motivated by this lack of market success. What he didn’t tell me: GM is bringing back the discontinued mild-hybrid BAS system for 2011.

You can watch Ed Niedermeyer here if you didn’t already watch him live. Great show, Ed!

If you want, and if you don’t feel discouraged by Ed’s op-ed piece in the New York Times, you can go to your friendly GM dealer and pre-order the 2011 Volt for an MSRP of $41,000 (before a $7,500 federal tax credit). A 36-month lease costs $350 a month, with $2,500 down. Bring a cot, we are given the impression that there are long lines at the dealerships. GM’s spokesman David Darovitz told Automotive News [sub], that based on customer reactions, GM expects demand for the Volt to exceed the 10,000 units it will build between its launch and the end of 2011.

Today, Porsche decided what everybody thought they would decide: They will build the mid-engined plug-in hybrid 918 Spyder. After all the pomp and circumstance at the auto shows in Geneva and Beijing, it would have been a big let-down if they would have said: “Sorry, it was just an idea. We didn’t really mean it. How about that Cayenne?”

Shanshan Du and Yu Qin of Troy, MI have been indicted on charges including conspiracy for allegedly stealing GM hybrid technology between 2003 and 2005. According to the Detroit News,

Du, who was hired at GM in 2000 and worked in the company’s Advance Technology Vehicle Group, copied thousands of pages of GM trade secrets onto a portable computer hard drive five days after accepting a buyout offer in 2005. The indictment alleges the theft of secrets dates back to 2003.

GM estimates the value of the stolen documents at $40 million, according to the U.S. Attorney’s Office.

The indictment charges that Du and Qin set up their own company in hopes of transferring technology to the Chinese automaker Chery, but that no technology ever made it to the Wuhu-based automaker. And though this is an obvious opportunity for a laugh at the expense of “Chinese R&D,” the real story here is just how stupid Du and Qin were for targeting The General’s hybrid technology between 2003 and 2005.

Honda is moving closer to the grid. Honda is working on on a plug-in hybrid, and an all-electric car. It will take a while until they are ready, if you want one, you need to wait until 2013. Toyota is a step and a year ahead: ToMoCo will begin mass production of plug-in hybrids and electric cars in 2012.

What’s that? We still haven’t plumbed the depths of our bag-o-automotive-sales-data thoroughly enough to have published annual sales for the Toyota Prius? Well, here it is, my truth-starved friends: ten years of Prius sales, culminating in two consecutive years of falling sales. And granted, most nameplates are down over the last two years because the market has been down for a solid two years now. Also, if you think the downturn is due to gas prices, you’ve got a surprise waiting for you after the jump. So has the Prius lost its luster? Could the most culturally significant passenger car of the last ten years be running out of steam (or whatever it runs on), or is this just a natural drop in demand in line with a weak market?

Auto Express reports that Fiat is mating their ultra-efficient TwinAir, two-cylinder 900cc engine with a hybrid powertrain. Destination: A Fiat 500 that could get 100+mpg and an emission rate of 70g/km. The plan is to put a small 5kW (8bhp) electric motor into the gearbox casing. The TwinAir engine is so small, there will be space under the hood for the battery.

Plugins are range anxiety on wheels. Hybrids are expensive, and usually come with a payback time longer than the average lease. In some cases, longer than your life. Lugging a big battery and two engines around can defeat the purpose. Hybrids are also expensive to develop. In Europe, the strategy has been to improve the old ICE as much as possible. Midsize automakers in Japan go the same route, with sometimes surprising results. Their gasoline-powered cars beg the question: Why go to the hybrid trouble at all?

Via Top Gear comes this in-car footage of the Porsche GT3 R Hybrid lapping a racetrack and making some peculiar sounds in the process. Part Porsche purr, part RC Car whine, this new note is one of the first hints at what future supercars will sound like, in particular the forthcoming Porsche 918 Spyder. It may not be the most viscerally evocative sound ever recorded, but dammit, it’s the future.

A hybrid version of the Nissan Fuga (better known as the Infiniti M35/45 on these shores) could deliver an up to 90 percent better fuel-efficiency than its conventionally powered model, Nissan’s chief engineer for hybrid systems told The Nikkei [sub] today.

“We expect fuel economy to improve by 60 percent to 90 percent” over the conventional model, chief engineer Koichi Hayasaki said at a media briefing.

Europe is a bit hybrid-adverse and far removed from Japan, where the Toyota Prius has been leading the charts for the 12th month in a row. In a move to convert Europeans into hybrid-lovers, Toyota started production of their hybrid Auris in the UK.

Hybrids are flying off the lots in Japan, with Toyota’s Prius leading the charts for the 12th month in a row. Before, that spot was taken by another hybrid, the Honda Insight. In the Battle of the Hybrids, Honda introduces a fighter that hits below the belt, at the wallet: Honda will launch a hybrid in Japan that will cost around $17,000 in today’s dollars, “making it the most affordable hybrid in Japan,” The Nikkei [sub] says. The Nikkei sees a hybrid price war erupting in Japan.

The simplification of the automobile that’s set to take place with the transition to electric drivetrains is a troubling trend for the industry. As Bertel Schmitt has already explored, switching to electric drive could see component counts cut by as much as 90 percent, meaning the suppliers who build most of the components in modern cars are staring down a steep drop in their business. As Automotive News [sub] reports, even electric motors, which were once thought of as a growth area for suppliers looking to get in on the EV shift, are being largely built by OEMs, freezing suppliers out of potential growth. Toyota, Nissan and GM supply their own electric motors, leaving suppliers like Remy International behind in the dust. So how can suppliers stay competitive as EVs become more popular? Counter-intuitively, the answer may be gas-powered range extenders.

You can test drive a CR-Z for yourself starting on August 24, and goodness knows we’ll be lining up for a crack at it. Early reviews from Europe confirm the impression left by the stat sheet: the CR-Z is neither the re-birth of the CRX, nor the re-birth of the Mk1 Insight. And starting at $19,200, it’s not exactly cheap either [press release here]. Yes, it offers AM/FM/CD/USB audio system with six speakers, automatic climate control, power windows and door locks, remote entry, and cruise control at that base price, and quite a bit more in the $20,760 CR-Z EX, but is there a market in the US for a hybrid that’s smaller than a Prius but less efficient? And didn’t the Mk2 Insight already answer that question? We’ll wait to put the CR-Z through its paces before we pass (further) judgment, but this has the look of a Fiero-style “commuter car” rather than a legitimate sports coupe.

The National Academy of Science’s National Research Council has released a comprehensive report on fuel-saving technologies and their associated costs [full report available online here, summary in PDF format here], and it’s data-licious. Just about every currently-available (within the next five years) efficiency-improving technology was assessed, not just for efficiency gains, but for cost as well… but let’s wait on the cost part for just one moment. Above, you can see the study’s findings in regard to efficiency gain available through various near-term technologies, as applied to vehicles with 4, 6 and 8-cylinder engines. It should come as no surprise to find that conversion to Hybrids, diesels and dual-clutch or continuously-variable transmissions offer some of the greatest benefits… but what about those costs?

Got a nice empty property in an industrial park in Germany? Centrally located, close to a major airport like Frankfurt, or Munich would be a plus? Then we know some Chinese you may want to talk to. They are in Shenzhen and work for BYD. BYD is coming to Europe. And they want to put their European HQ right into the German hornet’s nest.

The long-simmering dispute over hybrid technology patents between Toyota and the Florida engineering firm Paice is rolling on, as Bloomberg BusinessWeek reports that a judge from the U.S. International Trade Commission refused to dismiss the Paice suit. That suit builds on an earlier ruling requiring Toyota to pay Paice royalties on its Prius, Highlander Hybrid and RX400h sales (Toyota is challenging the amount of these royalties, ordered by a federal judge in Texas).

Ford is in-sourcing important parts of their hybrid-electric vehicles, and they are putting $135m behind the effort to bring the parts home and in-house. Currently, core parts are made abroad. Moving the making home to Michigan will create a whopping 170 jobs in Rawsonville and Van Dyke. But it’s a start. “I am proud of the tremendous success of the UAW and Ford in working together to keep good manufacturing jobs in the U.S.,” said Bob King, UAW vice president, National Ford Department.

Any minute, or at least by the end of the month, the Chinese government will reveal super-secret plans to throw serious subsidy money at clean energy cars. The plans have been so secret that the Chinese market from mild hybrids all the way to full plug-ins came to a standstill with everybody waiting for the government to dole out heavy cash. Of course, GM doesn’t want to stand on the sidelines of this bonanza.

Technology Review reports on Levant Power’s “GenShock” technology, which generates electricity by converting the kinetic energy of suspension travel into electricity. And electricity generation isn’t the whole story: the entire suspension is an actively-controlled, dynamic system that improves performance as well as efficiency in a turnkey package.

Levant has developed a modified piston head that includes parts that spin as it moves through the oil, turning a small generator housed within the shock absorber. To improve vehicle handling, the power controller uses information from accelerometers and other sensors to change the resistance from the generators, which stiffens or softens the suspension. For example, if the sensors detect the car starting a turn, the power controller can increase the resistance from the shock absorbers on the outer wheels, improving cornering, says David Diamond, the vice president of business development at Levant.

With rumors coming in that Toyota is repositioning its planned FT-86 “Toyobaru” sports coupe to reflect higher price and higher buyer age targets, word around the enthusiast fring of the autoblogosphere has been downright apocalyptic. After all, the promised combination of a $20k base price, manual transmission and rear-wheel-drive were what launched the FT-86 to internet notoriety. But development overruns are a fact of life, and Toyota says it has no choice but to bump the FT-86’s projected price point to $23k base, $26k loaded-level. So while the FT-86 faces the bloat that comes with a more upmarket target, another sports coupe aimed at undercutting the FT-86’s prices by about $5k is already under development according to Road & Track.

“Studies show that stating “studies show” will increase your chances of winning an argument.” That’s just one of 63 bumper stickers adorning a 2005 Prius, on scifi, the cosmos, numbers, philosophy, and political sentiments that cleverly question the status quo.

The owner is Amy Sutherland, a middle school history teacher who now home schools her youngest. The Prius, the family’s only car notwithstanding, the Sutherlands prefer to walk and take transit when possible, which in Cambridge, Massachusetts is most of the time, and on those odd occasions when two cars are needed, Hubby drives a Zipcar. Truth be told, Amy Sutherland doesn’t particularly like cars, not even the Prius. It’s a necessity, and one she’s not the least interested in fetishizing, unlike those nuts in Hollywood (and unlike a certain ICE-smoking automotive scribe).

Despite breaking new ground in the field of brand leverage with its Ferrari World Abu Dhabi theme park, Ferrari does seem to have lost the plot a bit in relation to its “other” business building expensive sportscars. Ferrari’s abandonment of the manual transmission might be justified by faster lap times at Fiorano, and the lightning-fast, dual-wet-clutch transmissions that replace them certainly seem to help keep the Scuderia at the bleeding edge of technology (even if they’re designed and built by Getrag). But underlying the faster times, higher speeds and “digital supercar” honorifics from the motoring press, there’s a sense that Ferrari’s progress must accommodate an ever-more ambitious business plan as much as design the world’s most capable and emotive sportscars. And it’s starting to bear some troubling fruit.

Imagine you’re an automaker which enjoys an unprecedented drivetrain technology advantage over all other manufacturers. Imagine you build a brand around that drivetrain that becomes a cultural touchstone, a symbol of your firm’s technical prowess and commitment to the environment. What do you do next? The obvious answer is to build a luxury version to help make the extra profits needed to pay for the drivetrain’s development, right? Well, Toyota did just that, piggybacking the Lexus HS250h on its strong Lexus brand and Prius technology. The only problem? It’s not working.

Automotive News [sub] reports that Volkswagen has approved a plug-in electric version of its Golf hatchback for sale in the US by 2013. According to AN [sub]:

Called the Golf Blue-E-Motion, the car forms part of a broad-based electric-vehicle offensive by VW that will see similar versions of the Mexico-built Jetta and the Chinese-market Lavida also going on sale in 2013.

Powered by a 115-hp electric motor, the front-drive Golf will be VW’s higher-end EV, fitting above the Up! Blue-E-Motion subcompact “city specialist.”

Hybrids give you better fuel economy. Hybrids save the environment. Hybrids will even shine your shoes and make trees grow out of your ass. So say the left wing folks who are hated by the right wing folks who are then hated back by the left wing folks for being hated by those all too mean and hateful right wing folks. Where does that leave the rest of us who just drive these machines? Well, in surprisingly solid ground once you take politics out of the equation. A hybrid can…

Here’s a new experience to notch up in the old “times they are changing, the” folder: cranking your PC speakers to take in the full aural pleasure of a hybrid at full chat. Sure, it’s a race-only Porsche, with 6-7 seconds of driver-activated electric thrust (which driver Nico Hülkenberg says he used “about 20 times per lap” of the Nürburgring), but it sounds so good you’ll understand why Porsche already has 900 potential buyers lined up for a production version of its 918 Spyder hybrid supercar concept. And while we’re ‘ringside, pondering the once-incomprehensible, could someone please explain what a 2011 Jeep Grand Cherokee is doing running hot laps?

Ask the good folks from Hybridcars.com what today’s big news was, and they’d probably point to their own scoop, titled Hyundai Has Prius-Killer in the Works. It can be hard for blogs to get OEM reps on the phone, and Hyundai’s product public relations manager Miles Johnson walked an enticingly vague line:

We are studying a dedicated Prius-fighter vehicle, meaning a hybrid-specific nameplate that isn’t based off a Sonata or a Santa Fe. It’s its own thing. We’ve also been studying plug-in hybrid technology, which is a bit farther out for us, but the near-term would be a Prius-sized vehicle… You can look at the dimensions of the Blue Will concept and see it would be a similar package and size to a Prius.

With Hyundai launching its first US-market hybrid, the Sonata, later this year, this is yet another sign of the big H’s relentless momentum, right? Well, not exactly…

Production of Chevy Volt “integration models” began last week, as Hamtramck tools up for final production of GM’s wundercar, but GM still isn’t saying anything about the car’s two most important features: the pricetag and EPA rating. The General has hemmed and hawed on the Volt’s price over the last several years of hype, but it hasn’t ever been shy about touting an “expected” 230 MPG rating. Because apparently it’s the EPA’s job to clear up GM’s misleading marketing claims. So what is the deal with that 230 MPG number, anyway?

I am not in the ‘keeper’ business. Cars to me have always been an investment asset, like stocks, bonds, and a good accountant are for most other folks. My daily drivers are supposed to make me money. But then I have to balance this against one other unavoidable fact: I’m married.

Which drive train will own the future? ICE, hydrogen, hybrid? BMW bets it will be all of the above. Autocar reports that BMW has mated a regular ICE with a fuel cell, electricity-storing supercapacitors and an electrically driven rear-axle. The reasoning behind this new type of hybrid is that BMW’s engineers believe that this power train will make the cars capable of switching to an emissions free propulsion system and switch back to ICE when needed. Now I know what you’re thinking at this point. “Cammy, aside from being the worst new writer of the year, why would anyone want to buy a car like this?” Well, the answer lies in Europe.

The Chinese government has been getting serious about controlling the emission and consumption of its rapidly growing fleet. Local manufacturers such as BYD and foreign joint venture partners are quick to rise to the occasion. Toyota’s Chinese joint venture with Guangzhou Automobile launched today a hybrid version of the Camry. The Camry is well liked in China, more than half a million of the non-hybrid version have been sold in China between its launch there in June 2006 and the end of February 2010. The hybrid Camry Hybrid won’t come cheap.

The V6 wars may show no signs of stopping. However, Ford is quietly making contingency plans for a future conflict: The war of the four-bangers. Start hoarding your big bore brutes and head for the hills. Ford may want to take them away.

Ford will use the upcoming SAE World Congress, to be held from April 13-15 in Detroit, to showcase its engine-building prowess. Ford will demonstrate to the world’s most eminent confab of piston-heads that there is a replacement for displacement.

Chinese automaker SAIC has concluded its deal to assume control over its joint venture with GM [via the WSJ [sub]], and to keep its momentum going, it will be releasing its first hybrid vehicle this year. Reuters reports that the Roewe 750 Hybrid will be released this year, making SAIC the second Chinese firm to offer a hybrid drivetrain after BYD. SAIC may even deliver …

Nearly everything ever written about BYD in the Western press has focused on the Chinese automaker’s hybrid or electric drivetrains, or the firms and investors who have bought into their future promise. It’s an understandable state of affairs: after all, the firm started life as a cell phone battery maker, providing OEM cells for firms like Nokia. Meanwhile, BYD sold nearly a half-million cars in China last year, all gas powered, doubling both sales and profit over 2008 levels. And with plans for a pure EV now on hold, BYD is going back to basics, readying a range of new, allegedly more upscale, gas-powered cars for the Beijing Auto Show later this month.

If Automotive News’ [sub] dealer sources have heard right, then Daimler might sacrifice their S-Class on the altar of the almighty EPA and its newly announced CAFE standards.

Ever dozed off at the wheel? Buy an upcoming Mitsubishi plug-in hybrid, and you’ll get a not quite rude, but nonetheless resolute awakening.

After nearly 20 years of racing abstinence – his hast race was 1991 in Hockenheim – the legendary rally world champion Walter Röhrl is back on the circuit. At the ripe age of 62, he is part of the Porsche team that races the VLN cup at the Nürburgring. In a Porsche 911 GT3 RS. The high point of the VLN Cup will be the 24 Hours Nürburgring, the very same that Akio Toyoda regretfully decided to avoid this year due to unfortunate circumstances back home.

The NY Auto Show? Let’s talk about what is not there: The star of the Geneva Auto Show, the gas-electric hybrid Porsche 918 Spyder Concept. It is not there because it’s, as Motortrend reports, “en route to the Beijing Auto Show.”

Hyundai’s just-unveiled Sonata Hybrid is the latest step in the Korean brand’s assault on the American automotive landscape, and it looks to have been a good one. No licensed bits from Toyota here, in fact Hyundai’s new powertrain does away with Toyota’s powersplit-CVT concept, simply replacing the torque converter on its automatic transmission with a starter-generator motor and a high-efficiency oil pump. Ok, maybe not simply.

Suzuki is saying sayonara to plans of hybrid and V6 equipped versions of their new Kizashi sedan. It’s not that they are against those mills. They just don’t like the company that makes them. That company is GM.

There is a new Japanese bride on the Match.com equivalent of the international auto business. It’s Mazda. Despite pronouncements that Mazda’s “strategic alliance with Ford will remain unshaken” (as uttered at a Monday press conference by Mazda Executive VP Masaharu Yamaki,) everybody who knows the business knows: The bloom is off the rose between Mazda and Ford. What’s more, Mazda is on the prowl to do some nampa with another potent partner. Who will it be?

Ford already sells a Ford Fusion Hybrid and a Mercury Milan Hybrid, but according to the Detroit News, a Lincoln MKZ Hybrid is en route as well, giving Ford a hybrid model for each of its three brands. Too bad they’re all the same model. As Jim Hall of 2953 Analytics points out:

Despite their huge drive to wring every last drop of mileage out of the ICU, with new direct injection engines and idling stop function for all cars, Mazda will not stand around idle while the rest of the world is hyper to jump on the hybrid bandwagon. In 2013, Mazda wants to introduce a midsize hybrid. And out of what hat did they pull that Flemish Giant of a rabbit? As predicted by our resident sage Cammy Corrigan, the essential gadgetry comes courtesy of Toyota.