Rural Electrification 2.0: Homecoming Party At Ford

Bertel Schmitt
by Bertel Schmitt

Ford is in-sourcing important parts of their hybrid-electric vehicles, and they are putting $135m behind the effort to bring the parts home and in-house. Currently, core parts are made abroad. Moving the making home to Michigan will create a whopping 170 jobs in Rawsonville and Van Dyke. But it’s a start. “I am proud of the tremendous success of the UAW and Ford in working together to keep good manufacturing jobs in the U.S.,” said Bob King, UAW vice president, National Ford Department.

The move will cost the jobs of workers in Mexico which currently assemble the battery packs. It will also affect a manufacturer in Japan that makes the transaxles of the transmission system.

Adding another 50 engineering jobs, Ford engineers in Dearborn will design the battery packs while engineers in Livonia will design electric-drive transaxles for the next-generation hybrids. Why? Sherif Marakby, Director of Electrification Programs and Engineering, explains that here in living audio.

There is another reason. Says the Ford press release: “The investment includes a grant received from the Department of Energy to help create green technology jobs in the U.S. This investment includes manufacturing capital equipment, launch and engineering costs and supplier tooling upgrades, all required to support the production launch of the HF35 transaxle.” If the investment comes out of the taxpayer’s pocket, some payback should be more than fair.

Ford plans to launch five new full electric or hybrid vehicles for the North American market by 2012 and European markets by 2013.

  • The Transit Connect Electric light commercial vehicle in North America later this year and in Europe in 2011
  • The Focus Electric in North America in 2011 and in Europe in 2012
  • A Lincoln MKZ hybrid, available this fall in North America
  • A next-generation hybrid electric and plug-in hybrid electric vehicle based on Ford’s global C-car platform in North America in 2012
  • A C-MAX hybrid electric and plug-in hybrid electric model for Europe in 2013
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Telegraph Road Telegraph Road on May 25, 2010

    It's good to see the Rawsonville plant with new investment. I recall attending a plant open house in 1985 back before it became Visteon's--many good people and families in UAW local 898. The DOE investments, whether at Tesla, Nissan, Fisker, or Ford plants, exemplify the soundness of good industrial policy.

  • Faygo Faygo on May 25, 2010

    tho I no longer work in that area, the HF35 program has been an inhouse design from the start. I seriously doubt anyone making parts for HEVs or EVs is losing their job at this point with increased volumes industry wide for the parts. the batteries will be built at Rawsonville, not the old Ypsi Visteon plant right next to I-94, which is near as I can tell being mothballed at this point. Rawsonville has been back as part of Ford Powertrain for a number of years now.

  • Redapple2 As stated above, gm now is not the GM of old. They say it themselves without realizing it. New logo: GM > gm. As much as I dislike my benefactor (gm spent ~ $200,000 on my BS and MS) I try to be fair, a smart business makes timely decisions based on the reality of the current (and future estimates) situation. The move is a good one.
  • Dave M. After an 19-month wait, I finally got my Lariat hybrid in January. It's everything I expected and more for my $35k. The interior is more than adequate for my needs, and I greatly enjoy all the safety features present, which I didn't have on my "old" car (2013 Outback). It's solidly built, and I'm averaging 45-50 mpgs on my 30 mile daily commute (35-75 mph); I took my first road trip last weekend and averaged 35 mpgs at 75-80 mph. Wishes? Memory seats, ventilated seats, and Homelink. Overall I'm very pleased and impressed. It's my first American branded car in my 45 years of buying new cars. Usually I'm a J-VIN kind of guy....
  • Shipwright off topic.I wonder if the truck in the picture has a skid plate to protect the battery because, judging by the scuff mark in the rock immediately behind the truck, it may dented.
  • EBFlex This doesn’t bode well for the real Mustang. When you start slapping meaningless sticker packages it usually means it’s not going to be around long.
  • Rochester I recently test drove the Maverick and can confirm your pros & cons list. Spot on.
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