A Cheaper Audi EV's on the Way: Report

Steph Willems
by Steph Willems

Customers won’t get a chance to buy an Audi E-tron SUV until next year, but, if money’s tight, they might want to hold off for a while. The German brand’s first electric utility vehicle (seen above) arrives in the second quarter of 2019, carrying a base price of $74,800 — at least once the launch editions clear out. More E-trons will follow, including a Sportback version of the SUV and a top-flight GT sports sedan.

Green, but still requiring plenty of green to plunk one in your driveway. Audi apparently has a solution for budget-minded premium EV shoppers, and it plans to make it happen with help from Volkswagen.

The MEB platform found beneath VW’s upcoming line of I.D.-badged electrics will set up shop beneath a new Audi SUV, Autocar reports.

The unnamed SUV will, naturally, be smaller in size than the E-tron, positioned between the overseas-only Q2 and familiar Q3 in terms of footprint. The model’s bound for a reveal in late 2019, the publication states, with a launch occuring the following year. Audi’s newest electric will likely bow as a 2021 model.

As one would expect, the little ute borrows design elements found on the larger E-tron. The model will appear with a similar shoulder line, grille and air intakes, according to Audi design boss Marc Lichte.

By borrowing VW’s architecture, Audi’s smallest EV could boast a pre-credit price as low as the high $30k range, which might not sound like a bargain for some. Audi’s two larger SUVs keep it in-house, using the brand’s modular longitudinal platform, while the upcoming GT is said to ride atop the bones used by the hard-to-pronounce Porsche Taycan.

Once here, the model will face competition from the Jaguar E-Pace in the fledgling (but poised to balloon) premium electric utility vehicle segment.

[Image: Audi]

Steph Willems
Steph Willems

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  • Sportyaccordy Sportyaccordy on Dec 18, 2018

    Weird choice. I imagine this shape will appeal to urbanites. But they don't have anywhere to charge. Model 3 is a sedan and is selling like milk/egg/breads. IMO Audi or VW should bring the e-tron GT's beauty to the masses. A Jetta sized fastback with ~250HP and ~250 miles of range for ~$40-50K would be a killer.

    • See 15 previous
    • Tummy Tummy on Dec 19, 2018

      @nels0300 The Ioniq sits on the same 106.3-inch wheelbase as the Elantra and and shares a good portion of the Elantra's chassis componentry. I would say it's practically the same car. The average selling price of new cars $36k now. Full size pickup average is $48k. So there is little incentive for manufacturers to make $20k cars. It always takes about 10 years before any new technology trickles down into regular cars. Leaf and Tesla Model S came out around 2011/2012 so we're looking at only a few more years. Full EV will probably be a bit longer than 10 years since it's such a change, but we're getting there.

  • Nels0300 Nels0300 on Dec 18, 2018

    Seriously, a guy who smokes joints on podcasts and can't control himself on Twitter started an EV car company from scratch, and is now challenging companies who literally had a HUNDRED YEAR head start. GM, Ford, VW, Toyota, etc. have NO EXCUSE. Imagine VW, with basically unlimited resources compared to Tesla, had started their EV initiative 15 years ago instead of being bogged down by their idiotic clean diesel shit storm.

  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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