European Car Sales Plummet as Continent Revisits Lockdown Protocols
If you hadn’t already heard, Europe began taking actions to prepare itself for another pandemic-related lockdown. Last month, leadership in Germany and France noted that existing restrictions were “not enough anymore” and began issuing specific citizens “certificates” allowing them to move freely within the country. As you might have imagined, this didn’t exactly bolster automotive sales.
While most of the new restrictions were implemented at the tail end of October, they’ve foreshadowed additional measures introduced as more countries climbed aboard ( like the UK’s second banning of sex with people from outside of the household) and began signaling that automotive sales were about to be routed. Gains made in September look to be completely undone, with Germany’s Federal Motor Transport Authority stating new-car registrations fell by 3.6 percent in October (vs 2019) on Wednesday. But that’s only the beginning of the bad news.
While the European Automobile Manufacturers Association won’t have the official numbers posted for almost two weeks, the prognosis is generally poor. State-funded loans and subsidies designed to spur EV adoption are assumed to soften the blow slightly but will be incapable of making a meaningful difference. The outlet has already signaled that it expects the end-of-year forecast to worsen as lockdowns continue.
In the U.K., Prime Minister Boris Johnson ordered a four-week partial lockdown, with non-essential shops including car dealerships to close from Thursday. France issued similar restrictions last week.
While dealerships remain open in Germany, Chancellor Angela Merkel’s government has imposed a partial shutdown and is urging citizens to stay at home whenever possible. Austria, Greece and Portugal also have expanded limits for November, while Italy is restricting opening hours of businesses.
The curveball comes as most automakers had actually planned to increase production through the rest of 2020. Unless they’re similarly mandated to go home and wait for the government to change its mind, they’ll be churning out vehicles many people won’t be able to purchase. This could again totally disrupt automotive supply and demand, especially if restrictive measures last through the whole of winter.
[Image: GLF Media/Shutterstock]
Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.
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