QOTD: Ready to Play the Name Game?

Steph Willems
by Steph Willems
qotd ready to play the name game

A word is a powerful tool. It can instill deep feelings, trigger emotions, and just generally play with someone’s head. And when a singular word happens to be the name of a company, its creators had best choose wisely.

Wednesday’s joint announcement from Fiat Chrysler and PSA Group got plenty of people talking about words — well, one particular word. Let’s play a game.

As you read yesterday, FCA and PSA plan to name their merged companies Stellantis. It’s a take on the Latin word “stello,” meaning “to brighten with stars.”

While us uneducated boors here at TTAC World Headquarters haven’t boned up on our Latin lately, we assume few others have, either. Which is why the creators of Stellantis faced an avalanche of jokes.

do not take Stellantis if you are pregnant or might become pregnant

some common side effects of Stellantis are dizziness, difficulty breathing, aging products, insomnia, and hellcatitis

talk to your doctor to see if Stellantis might be right for you https://t.co/b6CtI4mxqZ

— Team Radar Love (@midnightdorifto) July 15, 2020

To most, the word means nothing, so the brain instead associates it with something that sounds like it. Space ships and man pills and the like come to mind.

Maybe you’ve got a better name for a fusion of FCA and PSA. Surely you can think of a title for the group poised to sell Dodges and Peugeots under the same umbrella?

[Image: Fiat Chrysler]

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  • Arthur Dailey Ford was on a roll with these large cars. The preferred colours being either green or brown. The brown was particularly 'brougham'. Chrysler vehicles also seemed particularly popular in green during that era. Ford's 'aircraft' inspired instrument 'pod' for the driver rather than the 'flat' instrument panel was deemed 'futuristic' at the time. Note that this vehicle does not have the clock. The hands and numbers are missing. Having the radio controls on the left side of the driver could however be infuriating. Although I admire pop-up/hideaway headlights, Ford's vacuum powered system was indeed an issue. If I left my '78 T-Bird parked for more than about 12 hours, there was a good chance that when I returned the headlight covers had retracted. The first few times this happened it gave me a 'start' as I feared that I may have left the lights on and drained the battery.
  • Jeff S Still a nice car and I remember these very well especially in this shade of green. The headlights were vacuum controlled. I always liked the 67 thru 72 LTDs after that I found them bloated. Had a friend in college with a 2 door 71 LTD which I drove a couple of times it was a nice car.
  • John H Last week after 83 days, dealership said mine needs new engine now. They found metal in oil. Potential 8 to 9 month wait.
  • Dukeisduke An aunt and uncle of mine traded their '70 T-Bird (Beakbird) for a brand-new dark metallic green '75 LTD two-door, fully loaded. My uncle hated seat belts, so the first time I saw the car (it was so new that the '75 models had just landed at the dealerships) he proudly showed me how he'd pulled the front seat belts all the way out of their retractors, and cut the webbing with a razor blade(!).Just a year later, they traded it in for a new '76 Cadillac Coupe de Ville (they had owned a couple of Imperials in the '60s), and I imagine the Cadillac dealer took a chunk out to the trade-in, to get the front seat belts replaced.
  • CaddyDaddy Lease fodder that in 6 years will be on the 3rd owner in a poverty bound aspirational individual's backyard in a sub par neighborhood sinking into the dirt. The lending bank will not even want to repossess and take possession of this boat anchor of a toxic waste dump. This proves that EVs are not even close to being ready for prime time (let's not even talk about electrical infrastructure). EVs only exist in wildly expensive virtue signaling status-mobiles. FAIL! I know this is a Hybrid, but it's a Merc., so it will quickly die after the warranty. Show me a practical EV for the masses and I'll listen. At this time, Hybrids are about the way to go for most needing basic transportation.
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