By on July 16, 2020

A word is a powerful tool. It can instill deep feelings, trigger emotions, and just generally play with someone’s head. And when a singular word happens to be the name of a company, its creators had best choose wisely.

Wednesday’s joint announcement from Fiat Chrysler and PSA Group got plenty of people talking about words — well, one particular word. Let’s play a game.

As you read yesterday, FCA and PSA plan to name their merged companies Stellantis. It’s a take on the Latin word “stello,” meaning “to brighten with stars.”

While us uneducated boors here at TTAC World Headquarters haven’t boned up on our Latin lately, we assume few others have, either. Which is why the creators of Stellantis faced an avalanche of jokes.

To most, the word means nothing, so the brain instead associates it with something that sounds like it. Space ships and man pills and the like come to mind.

Maybe you’ve got a better name for a fusion of FCA and PSA. Surely you can think of a title for the group poised to sell Dodges and Peugeots under the same umbrella?

[Image: Fiat Chrysler]

Get the latest TTAC e-Newsletter!

Recommended

21 Comments on “QOTD: Ready to Play the Name Game?...”


Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • DenverMike: No, he’s all about saving American jobs. Until he needs he needs work done at his US house and...
  • randyinrocklin: I had a former employee that had one brand new in 86. Red/black. I have a ’04 Spyder and a 91....
  • randyinrocklin: Thank you for your informative post.
  • randyinrocklin: The best way to ever test drive a car you’re going to purchase is to rent one for a week.
  • Lie2me: I stopped watching, or caring about, Buick a long time ago

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber