QOTD: The Name Game
My favorite car name of all time is the Honda Life Dunk. But I can fully appreciate pistonheads whose taste in automotive monikers runs more towards the aggressive (Mercury Marauder, Plymouth Fury, Aston Martin Vaquish), animistic (Dodge Viper, Pontiac Firebird, Ford Mustang, Reliant Kitten) or snoberific (Buick Regal, Dodge St. Regis, Buick Park Avenue, Chrysler LeBaron). As Chris Paukert noted in a previous TTAC editorial, automakers have submerged the [formerly] mission-critical name game into a watery alphanumeric soup. The inanity of this approach is exemplified by Ford's decision to rename the Lincoln Zephyr the Lincoln MKX, and instruct its dealers (as of today) that the vehicle is not to be called a "Mark X" but an "em kay ex." Are car names inherently better than simple numerical designations? What's your favorite and least favorite car name? Would a Ferrari F430 or Jaguar XK120 by any other other name be any more or less memorable or desirable?
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