QOTD: Automotive Face Lifts Gone Wrong?
Face lifts are a tricky balancing act when it comes to automobiles. A well-done lift can enhance looks while bringing youth or perhaps modernity to what was previously dated. But taken too far, results can end up cartoony, or even grotesque. We got a small dose of this particular topic recently on a Question of the Day post that covered bad Nineties sports car design from America. Specifically, we took a look at how Ford altered the appearance of the Mercury Cougar four times over its last few years as a personal luxury coupe. Today, we are all about face lifts and how they can go wrong.
The better examples will blend into your memory as something that was notable and yet also forgettable; that’s how mild redesigns are supposed to be. There’s a face lift that stands out to yours truly in a bad way:
It was a modification on the third generation Range Rover. When the new L322 Range Rover succeeded the P38 for the 2003 model year in North America, it brought with it good looks of slab-sided modernity, and a size more befitting its price and competition when compared to its smaller predecessor. But Range Rover has always been known for long product cycles, so numerous adjustments were made over the years. The first couple in 2005 and 2007 were subtle enough, but in 2010 things got radical. Here’s the result:
Gills on the sides increased in size, headlamps sprouted LED growths, the grille adopted a Gillette look, and everything became a bit too detailed (fiddly, in British English). Things got worse from there via more adjustments and additional trims, until the brand new model was introduced in 2013. What are your selections for facelift ruination in the automotive sector?
[Images: Land Rover]
Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.
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