Following the Trend: Ferrari Developing Electric Supercar to Compliment Its SUV
Despite referring to the mere notion of an electric Ferrari as “obscene” in 2016, chief executive officer Sergio Marchionne is now saying the brand is obligated to build one. The situation is familiar to what happened with the brand’s upcoming sport utility vehicle — Sergio claimed it would never happen and, roughly a year later, flipped the script.
The SUV is supposed to reach the public by late 2019 or early 2020. However the battery-electric Ferrari won’t come until the brand has established a few hybridized powertrains first. Marchionne claimed that “going from there to an electric is easy,” prefacing the plan with “We do it because we have to do it.”
“If there is an electric supercar to be built, then Ferrari will be the first,” he told Bloomberg at the Detroit auto show, after a press conference regarding the new SUV. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon did but I think it’s doable by all of us.”
Battery-electric supercars do already exist, though. The Rimac Concept One, famous for being crashed by Richard Hammond in 2017, has been around for a few years. With an output of 800 kW and 1,200 lb-ft of torque, it certainly qualifies as a top-echelon performance vehicle. But its extremely low production numbers — only eight Rimac cars have been built since 2013 — does provide Ferrari with an opportunity to be the first company to build an hyperactive BEV at more meaningful volumes.
Of course, Tesla is bringing back a juiced-up version of its Roadster, Porsche said it wants an electric coupe after 2025, and Lamborghini has been recently hinting that it also might have batteries on the brain. Marchionne many need to tell Ferrari to get the lead out before he retires if the company seriously intends to be first at anything.
[Image: Ferrari NV]
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- El scotto Another year the Nissan Rogue is safe.
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- Cprescott I blow on a pinwheel....
- Jkross22 Looks good in and out, but pricing is nonsensical. Anyone spending in the low to upper 40s and wanting something like this would be better off in a Stelvio and anyone wanting a small, fun SUV would be better off in a Q3, X1 or even X3. All hover around that price.Dodge is getting high off its own supply.
"Hey, SUV, lookin' good! You losing weight? BTW, nice job at the production meeting today. You really wowed the boss. I bet he promotes you." Yes, I can hear the new electrified supercar complimenting the SUV.
People who buy Ferrari’s tend to be many things. Die hard “Schuderia” enthusiasts aren’t one of them. Ferrari is a premium brand,and like it or not electric drive is now a status symbol among the monied elite. Those folks give zero damns about lap times, as long as they can pull up to the country club and get treated like royalty.