By on January 17, 2018

Ferrari portofino 2018

Despite referring to the mere notion of an electric Ferrari as “obscene” in 2016, chief executive officer Sergio Marchionne is now saying the brand is obligated to build one. The situation is familiar to what happened with the brand’s upcoming sport utility vehicle — Sergio claimed it would never happen and, roughly a year later, flipped the script.

The SUV is supposed to reach the public by late 2019 or early 2020. However the battery-electric Ferrari won’t come until the brand has established a few hybridized powertrains first. Marchionne claimed that “going from there to an electric is easy,” prefacing the plan with “We do it because we have to do it.”

“If there is an electric supercar to be built, then Ferrari will be the first,” he told Bloomberg at the Detroit auto showafter a press conference regarding the new SUV. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon did but I think it’s doable by all of us.”

Battery-electric supercars do already exist, though. The Rimac Concept One, famous for being crashed by Richard Hammond in 2017, has been around for a few years. With an output of 800 kW and 1,200 lb-ft of torque, it certainly qualifies as a top-echelon performance vehicle. But its extremely low production numbers — only eight Rimac cars have been built since 2013 — does provide Ferrari with an opportunity to be the first company to build an hyperactive BEV at more meaningful volumes.

Of course, Tesla is bringing back a juiced-up version of its Roadster, Porsche said it wants an electric coupe after 2025, and Lamborghini has been recently hinting that it also might have batteries on the brain. Marchionne many need to tell Ferrari to get the lead out before he retires if the company seriously intends to be first at anything.

[Image: Ferrari NV]

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16 Comments on “Following the Trend: Ferrari Developing Electric Supercar to Compliment its SUV...”


  • avatar
    Brumus

    Spot the spelling mistake in the headline!

  • avatar
    SCE to AUX

    “If there is an electric supercar to be built, then Ferrari will be the first…”

    No, the Porsche Mission E will be first.

    The Model S is quick, but it has no duration. Porsche claims they’ll overcome that problem with the Mission E.

    Mr Marchionne’s less-than-half-hearted comments about his portfolio are most discouraging. Besides, nobody is forcing him to build an electric Ferrari.

    • 0 avatar
      MoparRocker74

      No one is asking for electric super cars. The whole point of a doing fast, superior handling cars is to create a visceral experience. Electric/hybrid anything is and always has been about economy and/or an environmentally conscious image. That flys right in the face of everything that high performance cars are all about. The reason the prius sells so well is because its a fashion accessory to tell the world how much you care. Its conspicuously hideous and dorky looking to directly foil pickups, muscle cars and supercars which are for self gratification. Tesla’s approach is more towards courting technology enthusiasts and while those cars are ‘fast’, its more about luxury and status.

      This strategy makes no sense.

      • 0 avatar
        Yurpean

        Yeah, no. Wrong, take a seat.

        The Tesla Roadster was all about speed and acceleration. It’s also becoming clearer that true high performance is impossible without partial of full electric drivetrain.

        In typical FOX syphillic brainwashing you see only one or two motivations behind electric drive trains. Us true enthusiasts aren’t married to the combustion engine. But maybe that’s because we don’t need engine noise to compensate for a small dick.

        • 0 avatar
          MoparRocker74

          Yurpion: guess you’re right! Ill rush right down and trade my awesome put a smile on my face every time Challenger on some depressing electro mobility egg, so that trolls like you won’t question my manhood! I mean, all my ex girlfriends MUST be wrong, as well as my own judgment! You’re 1999 era online personal attack with zero factual weight have REALLY made me see the light. It must be ME who’s the loser here, obviously. Bravo!

          Bra-VO!!!!

          • 0 avatar
            Yurpean

            Yeah, Captain Smallgloves, we got it. you are just an entitled snowflake who needs a participation trophy to compansate for what’s lacking.

            In the meantime, us enthusiasts who actually DRIVE cars, as opposed to, you know, cruise around with faulty exhausts to compensate for what’s lacking elsewhere, we enthusiasts have realized early on that having fucking high precision high and independent high performance power application for each individual wheel is far superior to a noseheavy chambered explosion that somehow gets distributed via transmissions and differentials.

            Your Challenger is a penile prosthesis and all it’s good for is to make noise and look all “bro”. But I guess I should have added a trigger warning for you snowflake hiding in your safe space here. Your car is crap, you are a shitty driver, and you know nothing about automotive performance.

            Now go watch some Alex Jones or call Rush and complain that a liebrul was mean to you, you pussy.

      • 0 avatar
        mcs

        @MoparRocker74: No one is asking for electric super cars. The whole point of a doing fast, superior handling cars is to create a visceral experience.

        Actually, I am. I’d like to replace the expensive Italian carbon fiber thing in my garage with an electric. “Visceral experience” is a good way to describe the moment they hand you the maintenance bill. I’m sure they’ll find a way to spike up the maintenance cost of an EV, but it’s not going to be nearly as bad.

      • 0 avatar
        jeanbaptiste

        Tesla D series cars do a good job providing the visceral experience with the large amounts of chest-crushing torque. Not sure why a Ferrari with its good looks and handing wouldn’t be complimented by the same boatloads of instant torque. If there was a business case (and market) for the California, there surely is a market for a e-Ferrari.

        I do not think that people are going to look at the a Ferrari electric supercar and think Prius. (I’ll leave your Prius sales hypothesis in the agree-to-disagree category)

        • 0 avatar
          TonyJZX

          This is a fantastic study on consumer expectations.

          I’m no super fan of Tesla but its almost a bit expected that they make a $250k car that does 1.9 0-60 and 450 mile range its almost anticlimax?

          But if Ferrari does it? its revolutionary and people are almost up in arms…

          Also I think it comes down to what sells. People go that it wont sell as its not ‘viceral’ as if its quasi gatekeeping but in the end, sales is all that matters.

  • avatar
    DearS

    an SUV! say it isn’t’ so!

    Kidding, Ferrari is a business, the Sports car’s made sense as long as it was good for business. We dorks fell for their BS.

  • avatar
    jalop1991

    “Hey, SUV, lookin’ good! You losing weight? BTW, nice job at the production meeting today. You really wowed the boss. I bet he promotes you.”

    Yes, I can hear the new electrified supercar complimenting the SUV.

  • avatar
    LS1Fan

    People who buy Ferrari’s tend to be many things. Die hard “Schuderia” enthusiasts aren’t one of them.

    Ferrari is a premium brand,and like it or not electric drive is now a status symbol among the monied elite. Those folks give zero damns about lap times, as long as they can pull up to the country club and get treated like royalty.


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