There's One Thing Getting in the Way of an Even Hotter Ford Focus RS

Steph Willems
by Steph Willems

The buying public wants one. You probably want one. But Ford executives on both sides of the Atlantic are growing cold feet over the idea of a hotter Focus RS.

The automaker is walking back expectations for the proposed RS500 and is ready to scrap the hotter hot hatch (scalding hatch?) idea altogether, Autocar reports.

Why?

Rumored to possess about 390 horsepower, Ford’s RS500 would top the already revered RS by 45 horsepower, and there’s no way it wouldn’t handle better. The project is already in the test vehicle phase, at least according to European spy photos.

Now, Ford claims the chances of this vehicle making it to anyone’s driveway stands at just 30 percent. What’s causing execs to pour cold water on what could be a scorching product? Other strong-selling products, including the RS itself.

Sources close to the issue tell Autocar that the RS500 “could be treading on other cars’ toes,” meaning, in this case, the Mustang.

Ford’s American dealer network is reportedly unsure of the RS500, with some worried it could take away some of the ‘Stang’s thunder. Only 40 hp separates the RS500 and V8-powered 2017 Mustang GT, and the V6 and EcoBoost four-cylinder models look puny in comparison.

On the other side of the Atlantic, Ford’s European operation also has doubts. The newly available Mustang sells well and is seen as an exotic prestige car, meaning there’s less of a concern about product overlap, but the RS brand itself could be threatened by the RS500. In response to cool interest from the U.S., Ford reportedly mulled an RS500 with less content — dubbed “RS500-lite” — solely for European buyers, but this idea ended up in the trash heap.

A source told the publication that an RS500-lite would “dilute the RS brand.”

Ford makes a point of selling global vehicles thanks to its “One Ford” strategy and it’s probably curtains for the RS500 if the U.S. won’t sign on. There’s also the possibility that demand for both the RS and RS500 would outstrip the capacity of Ford’s Saarlouis assembly plant in Germany, which had trouble filling orders for 2016 RS models.

[Image: Ford Motor Company]

Steph Willems
Steph Willems

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  • RetroGrouch RetroGrouch on Oct 25, 2016

    "There’s One Thing Getting in the Way of an Even Hotter Ford Focus RS" The one thing? The disastrous drive train The RS already defaults to FWD only after a few minutes of spirited driving. I'm not sure how the engineers are planning on pouring more HP and ft-lbs into the already undersized and inefficient RDU.

    • Bazza Bazza on Oct 25, 2016

      I don't know how brittle the RDU actually is, but if anecdotes bear out then the design margin is almost zero for what the car was ostensibly built to do (hoon). AND Ford would have known that through testing, so why didn't they beef it up? This is almost BMW-level shenanigans.

  • Sector 5 Sector 5 on Oct 25, 2016

    What's the profit margin for Ford RS vs stang?

  • Peter Buying an EV from Toyota is like buying a Bible from Donald Trump. Don’t be surprised if some very important parts are left out.
  • Sheila I have a 2016 Kia Sorento that just threw a rod out of the engine case. Filed a claim for new engine and was denied…..due to a loop hole that was included in the Class Action Engine Settlement so Hyundai and Kia would be able to deny a large percentage of cars with prematurely failed engines. It’s called the KSDS Improvement Campaign. Ever hear of such a thing? It’s not even a Recall, although they know these engines are very dangerous. As unknowing consumers load themselves and kids in them everyday. Are their any new Class Action Lawsuits that anyone knows of?
  • Alan Well, it will take 30 years to fix Nissan up after the Renault Alliance reduced Nissan to a paltry mess.I think Nissan will eventually improve.
  • Alan This will be overpriced for what it offers.I think the "Western" auto manufacturers rip off the consumer with the Thai and Chinese made vehicles.A Chinese made Model 3 in Australia is over $70k AUD(for 1995 $45k USD) which is far more expensive than a similar Chinesium EV of equal or better quality and loaded with goodies.Chinese pickups are $20k to $30k cheaper than Thai built pickups from Ford and the Japanese brands. Who's ripping who off?
  • Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.
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