Ford Cancelling Remaining 2016 Focus RS Orders, Customers Will Have to Wait for 2017 Model Year

Steph Willems
by Steph Willems

Customers are having their 2016 Ford Focus RS orders cancelled, and the automaker is giving differing reasons as to why, depending on who you ask.

Ford is telling dealers and buyers who placed orders for Ford’s hottest hatch that they’ll receive 2017 models instead. This, for a model Ford said it could build as many as customers wanted.

Ford produces the 350-horsepower, all-wheel-drive Focus RS at its Saarlouis plant in Germany. The sought-after model arrived stateside this spring, with the automaker promising not to limit production.

According to emails obtained by TTAC, a Los Angeles dealer had three of its pending 2016 Focus RS orders cancelled by Ford and moved to the 2017 model year. That could mean months of delays for customers as they wait for next year’s deliveries.

The reason given to the dealer by a Ford rep for the cancellations? “Economic turmoil in Europe” that forced the Saarlouis plant to shut down, limiting production volume.

However, when TTAC asked Ford representative Dan Jones about the email, he stated 220 orders were cancelled simply because Ford couldn’t keep up with demand before a planned summer factory shutdown.

“We frequently adjust daily production to be aligned with market demand,” Jones said. “Focus RS demand around the globe has exceeded expectations, so these 220 customer units that were scheduled for 16MY build, are now going to be rescheduled into 17MY, and as these orders will be prioritized, customers will experience almost no delay in delivery of their vehicle.”

There’s a big gap between planned maintenance and “economic turmoil.”

Would-be Focus RS buyers have expressed frustration over constantly changing delivery timetables on online enthusiast forums.

One Australian Focusrs.org forum user was told the vehicle’s planned August build would be moved to November, while another had his pushed from July to September. Another user sought answers for why his Focus RS build date went from June to August, and then to October. “Your build date can move around until it is finally locked in when a VIN is assigned,” said a Ford Australia representative.

At some point in the summer, the German plant shuts down for a worker’s holiday. When pressed, the user’s Ford rep claimed the plant shut down for a week in early July. That rep returned to say the plant would be shut down for summer maintenance from July 25 to August 19.

When asked about the shutdown timing, Jones said workers will return to Saarlouis after a three-week holiday on August 15.

Time will tell what the delivery delay amounts to, if anything, or whether dealers and customers experience further frustration. For an automaker, it’s still better to deal with the fallout of a model with overwhelming demand than, say, a Chrysler 200.

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 53 comments
  • Slance66 Slance66 on Jul 27, 2016

    Anecdotal, semi-related point. Was at the Shell station getting gas last weekend and a very attractive young woman was filling up across the divide. She had a yellow Focus...ordinary one I thought. Nope, she fired it up, I heard it immediately and then I saw the badges, Focus ST. I thought, wow, now that girl is a heck of a catch for some young car enthusiast guy.

  • NeilM NeilM on Jul 27, 2016

    "Customers are having their 2016 Ford Focus RS orders cancelled [...] Ford is telling dealers and buyers who placed orders for Ford’s hottest hatch that they’ll receive 2017 models instead. [...] According to emails obtained by TTAC, a Los Angeles dealer had three of its pending 2016 Focus RS orders cancelled by Ford and moved to the 2017 model year." Exactly how does that equate to canceled? Moved to the 2017MY, yes. Delayed delivery, certainly. Canceled? Not so much. A friend of mine ordered a 2016 BMW M2 a few months ago and has now been told he'll be getting it in late summer as a 2017MY. His wasn't "canceled" either. In fact he's not unhappy to get a 2017 instead of a late 2016, since this will essentially bump up its resale value.

  • George Some Folks should remember the newest version of this car as the Chevy Aveo was a Free car given away by the White House when Obama was in office and made it happen for folks who had a big old truck that ate gas.so this was meant to help you get to and from work and save at the pump. But one guy was upset that he was receiving a car which he didn’t want but a truck of his choice He Should Understand This:Obama was trying to get you to point A to Point B He wasn’t trying to help you socially by telling your friends that Hey! I Got a New Truck Just Like You Do So Don’t Write Me Off just because you got a new truck and I Don’t.
  • Frank I worked for a very large dealer group back in 2014 and this sat in the crown jewel spot at our GM store showroom. It sat, and sat...and sat. Thing was a boat anchor. I remember the price being insane for a re-skinned Chevy Volt that was also a boat anchor
  • George When I Seen This So Called Nova(Really A Corolla Sold Elsewhere) I could tell this Car And The Corolla that you could buy here or rent at a car rental place Is very Different The interior Floor In This Nova is very high like in a rear wheel drive car where the regular Corolla the entire interior floor is several inches lower that your head doesn’t touch the ceiling and feels very roomy like in a chevette with no tightness and the Corolla gives you a option,Split folding seat backs so you can haul long items and more cargo space using your back seat area. Which you don’t get with that Nova I Wonder Why GM/ Toyota didn’t Offer things like this for this car? It would make this Nova A hit like the Corolla was. And if you bought a Metro OR Suzuki Swift You’ll Get All Of These Features Standard and ONLY Pay For A Few options Floor mats Wheels Covers Air Conditioning and Automatic transmission and that’s it I guess some buyers were buying this car as a second car just to get around by.
  • Lou_BC I can't see how eliminating 2 different engine tunes is a cost saving measure. It's just programming.
  • Inside Looking Out Because they have money.
Next