By on August 28, 2016

Cadillac President Johan de Nysschen introduces the Cadillac CT6 luxury sedan Wednesday, April 1, 2015 at the New York International Auto Show in New York, New York, Image: Steve Fecht for Cadillac

You don’t mess with the Johan.

Cadillac President Johan de Nysschen isn’t known for sitting back and letting armchair analysts pontificate on General Motors’ luxury brand.

In reply to The Detroit Bureau’s August 25th piece about Cadillac’s future product plans — which includes details on Cadillac’s aboutface on a planned flagship sedan — de Nysschen jumped into the comments and set the record straight.

According to TDB’s Paul Eisenstein, Cadillac’s plans for a flagship sedan “have been delayed and could even be cut.”

Not so, says de Nysschen.

“It’s not so much an issue of Cadillac programs which have been ‘cancelled,'” de Nysschen wrote. “Rather than calling (the flagship model) a ‘cancellation,’ I prefer to consider the change to the flagship program as a revision to what will constitute the Cadillac flagship. There will be a flagship, but given the segment development, it will not be a large four door sedan.”

Considering Cadillac’s current non-sedan de facto flagship is the Escalade, this could mean a model above Escalade that pushes the boundaries of body-on-frame luxury SUVs. Though a lesser possibility, the flagship could also be a reprise of the Cadillac XLR, with the luxury brand’s newly revealed design language wrapped around the oft-rumored mid-engined Corvette.

Not content to leave the conversation clarifying Cadillac’s future flagship plans, de Nysschen dishes out other details on the luxury brand’s future products:

We ARE planning a Cadillac flagship which will NOT be a 4 door sedan;
We ARE planning a large crossover beneath Escalade;
We ARE planning a compact crossover beneath XT5;
We ARE planning a comprehensive enhancement to CT6 later during life cycle;
We ARE planning a major refresh for XTS;
We ARE planning a new Lux 3 sedan entry;
We ARE planning a new Lux 2 sedan entry;

These programs are secure and development work is well underway, with very substantial costs already committed.

In addition, new powertrain applications for the above portfolio, which will include New Energy applications, are also part of the confirmed planning.

While de Nysschen’s statements clarify much, they also raise just as many questions.

de Nysschen’s most intriguing statement surrounds the Cadillac XTS, a model that’s scheduled to run its course in 2019. GM build the XTS in Oshawa, Ontario, for North American consumption, and Oshawa Assembly is currently on the skids with General Motors Canada refusing to commit product to the plant during labor negotiations between itself and Unifor.

The two new sedan entries mentioned are likely replacements for the ATS and CTS, expected to be named CT2 and CT4. The large crossover beneath Escalade may receive the XT7 nameplate while a small crossover gets the XT3 alphanumeric badge.

Curiously, de Nysschen did not mentioned a rumored compact luxury sedan or coupe that would sit below the ATS (or its replacement).

And if we’re wrong on the names, maybe Johan can jump into our comments and set us straight.

[Image: Steve Fecht for Cadillac]

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129 Comments on “Cadillac President de Nysschen Reveals Luxury Brand’s Product Plan...”


  • avatar
    pragmatic

    XTS lives? How does this fit in with Brand Cohesiveness.

  • avatar
    Kenmore

    Johan and Melody will be vindicated when Chinese sales of Cadillacs surpass American. Within three years?

    • 0 avatar
      Asdf

      GM should stop pretending to be an American manufacturer and just move everything to China ASAP.

      • 0 avatar
        JohnTaurus_3.0_AX4N

        They are a world manufacturer. Catering in some ways to a large clientele is not unheard of. Why do you think they build the Silverado and Sierra? They’re catering to our specific market demands.

        Toyota, the can-do-no-wrong symbol of everything wrong with US automakers, caters to our (bro)market with the Tundra and the North American-specific Tacoma. Not to mention they designed the Camry and Corolla with our (rental) market very much in mind.

        Do you think they should stop pretending to be a Japanese automaker and just move everything to the US asap?

      • 0 avatar

        My assembled in USA Cad has chinese wheels and chinese wiring-all the big cables have “made in china” on large labels. The red white and blue AC delco plugs I got in my local parts store said MADE IN GERMANY in block letters on the back of the box.

        Nothing is from any where any more…..

  • avatar
    LS1Fan

    Armchair Analyst here.

    Let’s start from the top. A $100,000 Cadillac that isn’t a truck is destined for market failure. Kia could make a six figure flagship that sells. So can Hyundai.

    Not Cadillac, Standard of The World for Imploding DOHC V8 sedans.

    Right now Toyota has better premium brand cachet then Cadillac, which may as well only make the Escalade insofar as the marketplace is concerned.

    Cadillac is starting from zero here. They need to offer reliable American luxury at Kia prices, and do so for a loooong time if they ever intend to be taken seriously in the luxury space again.

    Or- if we just want max profitability in the shortest timeframe- pull Cadillac totally out of the car business stateside ,and make it a boutique brand for luxed up trucks. Apply the Escalade formula to the Canyon/Colorado and a small crossover , and let that be the end of it.

    Close down that imitation Starbucks outlet in NYC and put “For Export Only” on the cars.
    What will NOT work is the current managements plan to improve the brand here by copying BMW .That’s like a brand new watch company trying to achieve Rolex brand quality by making fake Rolexes.

    • 0 avatar
      RedRocket

      Taken as a whole, that is among the most absurd comments I have ever read on this site, which is saying something.

      • 0 avatar
        Chocolatedeath

        Yeah I didn’t want to be the first one to say this but yeah

      • 0 avatar
        JohnTaurus_3.0_AX4N

        Agreed Rocket.

      • 0 avatar
        LS1Fan

        Alright genius- what’s your plan?

        Because the one Cadillacs on ain’t working. Absurd is making the same mistakes and thinking something different is going to happen.

        Or perhaps you’re the unlucky RenCen shill tasked to troll the Internet this weekend.

        • 0 avatar

          Actually, absurd goes something like this:

          “Couple means three because it has three syllables in it.”

          • 0 avatar
            Kenmore

            “Couple means three”

            Where did you get that? I married into a family of PhDs who grew up thinking “couple” can mean up to three or four, at which point “few” takes over for anything more.

            Aieee! Where do these notions come from?

          • 0 avatar
            shaker

            Where I was schooled, anything more than a “couple” is an “orgy”.

          • 0 avatar
            Lorenzo

            I had a neighbor from Indonesia. He told me the word for ‘boy’ was laki. Two boys was laki laki. Three boys was laki laki. Fifty-seven boys was laki laki. With that in mind, there are probably places where ‘couple’ means three.

    • 0 avatar
      George B

      LS1Fan, Cadillac isn’t starting from zero. They have pieces that don’t currently fit together as a coherent 21st century luxury brand. The parts are:

      1) Image of the mid 20th century Rat Pack Cadillac luxury car
      2) Escalade SUV in two lengths
      3) XT5 CUV
      4) Set of RWD sedans that are competitive in performance but a step behind in interior refinement and image.

      In my opinion, Cadillac needs is a new design language that’s more restrained than art and science and interior refinement that’s competitive with Lexus. Figure out why rich people prefer Denali over Escalade. The walk before you run strategy would position Cadillac to win Lexus customers alienated by the Predator grill instead of trying to beat the Germans at their own game. Cadillac might do well to soften the suspension setup for their standard models with a firmer setup only in performance-oriented variants.

      • 0 avatar
        redav

        That makes more sense. When I think Cadillac, I think comfort & refinement. If the rear seat has no leg room, it’s not a Cadillac. If it’s hard to get in & out, it’s not a Cadillac. If I’m bothered by anything outside, it’s not a Cadillac. Being the fastest around a track has nothing to do with being a Cadillac.

        The success of Lexus disproves the RWD performance luxury fanboys. I don’t know if Cadillac should go that direction, though. (I think Lincoln is better positioned as the American Lexus.) I think they should focus more on SUVs as that’s the modern embodiment of what I consider a Cadillac. I don’t know how the tech in the CT6 is being received to know if that’s their future.

    • 0 avatar
      sportyaccordy

      I’m with you LS1Fan- anyone who thinks Cadillac 1. can “fight with the Germans” and/or that 2. “fighting with the Germans” is anything but a complete waste of time is either clueless or still in high school. For the short/medium term Cadillac cannot sell anything for more than $50K that cannot tow a boat or seat at least 7. And the design objectives they’ve anchored the sedan lineup around (Ring times!) are MEANINGLESS to the bulk of the market.

      I said it 1000000x times…. it’s not the Germans Cadillac should be targeting; it’s Tesla. Cadillac can EASILY build a better EV/PHEV off the Epsilon II platform for probably $40-50K. It won’t have “Ludicrous Mode” but then it shouldn’t need such goofy gimmicks. Make it right sized, make its interior and tech punch above its price class, and go ape sh*t with pimping the Escalade’s design language from the Trax all the way up to the ESV in sizing. That’s Cadillac’s only real way forward to success.

    • 0 avatar
      Big Al From 'Murica

      Welcome back DeadWeight. You have been missed in Cadillac threads!

    • 0 avatar
      bd2

      Not so sure if the sales figures hold that up.

      YTD sales:

      CT6 – 2,806 (really only 3 full months of sales)

      LS – 3,311 (yes, the LS is stale, but the previous S Class at the end of its life-cycle didn’t see this kind of drop-off).

      CTS – 9,219
      XTS – 10,713

      GS – 8,670

      Cadillac – 22,738

      Lexus – 11,981

      So basically, Cadillac sells DOUBLE what Lexus does at the mid-upper, luxury sedan segments.

  • avatar
    ajla

    Total WAG here but it sounds like the “BMW” era of Cadillac will be over soon.

    I expect the ATS to die for a Cruzillac (CT2) replacement. The CTS becomes the CT4 and stays on Alpha but moves slightly down market to occupy an area closer to the 2nd gen CTS. The XTS (CT5?) gets redesigned as a Lacrosse with extra frosting. CT6 (which is doing better than I expected) stays about the same. Everything else is a CUV/SUV like Johan laid out above.

    • 0 avatar
      pragmatic

      Not sure its the end of the BMW era, more like following where BMW is unfortunately going (FWD for future one and two series and more SUVs).

    • 0 avatar
      derekson

      I think your analysis is about right. The CT6 is priced to really be a larger competitor to the A6/E-class/5-series. Once the CTS dies, it can fully assume that role. Then the “CT4” CTS replacement can go back to being an oversized 3-series competitor and they can make an ATS sized car on a FWD platform (D2XX) with more interior room to go against the A3 and CLA (and whatever small 4 door Bimmer comes out).

  • avatar
    montecarl

    Just my two and a half cents….Cadillac should my a crossover the size of the old lamda platform and make it look like miniature Escalade…Im sure it would sell

  • avatar
    Asdf

    Meh – crossovers and China. Same old, same old. Cadillac is the new Buick, apparently.

    • 0 avatar
      JohnTaurus_3.0_AX4N

      And which global automaker hasn’t developed or isn’t developing for marketing in China?

      Why do you think Lexus has such gaudy and obnoxious styling lately?

      Look at it this way:

      If you were GM and found a huge market that liked your luxury (and entry-luxury) products, would you ignore it on principle?

  • avatar

    ” There will be a flagship, but given the segment development, it will not be a large four door sedan.”

    I know conventional wisdom is that with the general market shifting from sedans de Nysschen is alluding to some kind of crossover or SUV but his remarks leave open the possibility of a coupe or liftback, particularly since the luxury flagship segment has been influenced by “four door coupes” like the M-B CLS and Audi A7.

    On a historical note, while an argument can be made for the 75 Series limos those were very limited production cars that were rarely seen. For a long time Cadillac’s flagship was a two-door, the Eldorado.

    • 0 avatar
      JohnTaurus_3.0_AX4N

      I thought of the new Lexus flagship, it’s a coupe.

      My dream would be Cadillac has a nice PLC (I’m always rooting for a new, big, rwd plc) and a super car flagship offering.

      Next Corvette: front engine, rwd

      Cadillac super car: rear engine, rwd developed with the Corvette to compete higher than Corvette does. Think Ford GT, Ferrari, Lamborghini, Audi R8, etc.

      THAT would be interesting, and could totally make up for a lackluster sedan and crossover/SUV-prolific line up lol.

      • 0 avatar
        LS1Fan

        Nope.

        The Corvette has maxed out its performance potential on the current Front Engine/RWD layout.
        When the marketplace demands turnkey 12 second pony cars , GM has to raise the ante or get left in the dust. Not long ago you needed to buy a Z06 Vette for that performance.

        The best way to do that dynamically all around is to make the Vette mid engine. It would then have the market power to punch at the R8 /GTR/ Ferrari 458 level with no apologies, while leaving space for the Camaro to be the premier Front Engine/RWD performance car.

        Otherwise either the Camaro or Corvette have to go.

        • 0 avatar
          ajla

          “When the marketplace demands turnkey 12 second pony cars”

          What makes you think the market demands this? The current Camaro is the best performing one ever but is selling below expectations. Heck, the old and fat (but stylish) and generally slower Challenger is outselling the hyperdrive track-focused Camaro right now.

          “Otherwise either the Camaro or Corvette have to go.”

          Make the next Camaro a little bit larger and more comfortable, and keep the Corvette roughly the way it is.

          I think the strategy you’re advocating is just going to lead to an expensive Camaro that doesn’t sell and a super expensive Corvette that doesn’t sell either.

          • 0 avatar
            tedward

            Or…make corvette the brand official and have a real go at it. Give it a highly modified and lightened Camaro/ats chassis long 4 seat coupe, a mid engine car at steady low volume, and basically keep the current car or its layout equivalent in the middle.

            GM should damn well be a bit gunshy about racking up the brand count, but not letting corvette realize it’s potential seems wasteful to me. It could function as a low volume brand and as a way to spread Cadillac r&d costs and provide a justification for Cadillac’s performance credentials. I’m sure this all would cost a bazillion dollars on the other hand.

        • 0 avatar
          Trucky McTruckface

          The mid engine Corvette rumors have been around since at least the mid ’70s and, IMHO, it’s always been a bad idea. I think the Corvette sells on mix of heritage/nostalgia and its “budget supercar” status.

          It’s not supposed to be a Ferrari; It’s a Corvette. If you move the engine to the back in an attempt to be a Ferrari, you throw away everything that makes it a Corvette and it’s still not going to be a Ferrari. Even worse, the affordability is going to go out the window.

          If they absolutely have to have a mid engine supercar, call it ZR-1 or something and leave the regular Corvette alone.

          Instead, of course, GM is doubling down on stupid and has turned the Camaro into a 2+2 Corvette. Look at the wonders that’s done for sales. Way to throw away all of your heritage nameplates. It doesn’t help that they don’t have the first clue how to market any product to retail customers. How many people are actually aware that the Camaro was redesigned? How many know that the SS sedan exists at all?

          • 0 avatar
            28-Cars-Later

            All of this.

          • 0 avatar

            one of the best posts in some time. comments like this are why I visit TTAC.

          • 0 avatar
            Paragon

            Agree with the others, well said, Trucky. Your last two questions bear repeating: how many people are actually aware that the Camaro was re-designed? How many know that the SS sedan exists at all? Ok, my guess for an answer is that outside of the so-called enthusiast community, nobody at all. That is nobody other than the Chevy sales staff at the dealerships.

          • 0 avatar
            pragmatic

            Even Chevy sale staff don’t know the SS sedan (worst name for a car ever, try doing a search and you get a bunch of Camaro SS’s). You can’t use the Chevrolet website to search local inventory (they tell you to visit the dealer to see what’s available).

            I keep hoping that a Chevy version of the CT6 will be the 2018 SS when Australia production ends. To keep cost down offer it with only three options 1)choice of transmission MT/AT; 2)Sunroof/no sunroof; 3)Tires, summer/three season and maybe five exterior colors (80 combinations total). Priced at $50,000 and you’ll sell at least one to me.

    • 0 avatar
      05lgt

      Maybe they’re bringing back the wagon. A super performance ultra luxury AWD wagon flagship with a 7 speed manual turbo diesel plug in hybrid in 12 shades of brown.

  • avatar
    PrincipalDan

    (With apologies to the “Underpants Gnomes”)

    Step 1: We ARE planning a Cadillac flagship which will NOT be a 4 door sedan;
    We ARE planning a large crossover beneath Escalade;
    We ARE planning a compact crossover beneath XT5;
    We ARE planning a comprehensive enhancement to CT6 later during life cycle;
    We ARE planning a major refresh for XTS;
    We ARE planning a new Lux 3 sedan entry;
    We ARE planning a new Lux 2 sedan entry;

    Step 2:??????

    Step 3:??????

    Step 4: Profit

    • 0 avatar
      Lorenzo

      Step 2 should be pricing the cars properly, not matching BMW/Audi prices without matching interior design or materials.

      Step 3 should be marketing to people who have money instead of millennials still living with mom and dad.

      Step 4 profit will come from selling more cars.

      • 0 avatar
        bunkie

        “Step 3 should be marketing to people who have money instead of millennials still living with mom and dad.”

        The kid in me loves the ATS with the 2.0T. Great fun to drive, better than the 3-series. The realist in me hates the microscopic trunk, the roughness of the 4 and the way I always seemed to bang my head while entering/exiting the car.

        In short, the ATS needs to be a Chevy, not a Cadillac.

        I like the CTS, based upon my loaner experience. But, again, the roughness of the 4 is so damned wrong in a Cadillac, a car that should be about effortless, smooth, comfortable transport. The monster jump in price to V6 models kills it for me.

        It has been asked, “what is American luxury?”. Here’s my take:

        1) Quiet. Luxury in the modern world is more about having your isolation from the outside world than anything else.
        2) An effortless quality. The car should feel powerful without feeling strained.
        3) A smooth ride. With modern suspension and electronics, there is no need to sacrifice this for good handling. Ironically, this is an area where Cadillac excels, one just need to order Magnetic Ride to get it. It should be standard on all models.
        4) Style. This is, clearly, subjective.
        5) A clear tie back to American roots. Bring back storied model names.

  • avatar
    Fred

    My question is what is Cadillacs position in GM. To be some kind of showcase? To make money? Or something else. If it’s just to chase the Germans, then they have lost.

  • avatar

    From de Nysschen’s comment at The Detroit Bureau:

    “I consider myself to be very well informed about the Cadillac business and planning.”

    Have to give the man credit for a dry sense of wit.

    • 0 avatar
      Paragon

      Ronnie, I very much agree with you about his “dry sense of wit.” Because surely the old fool can’t be serious. (Having to play the role of DW in his absence.) Seems the guy must think much too highly of himself in comparison to his results. He just needs to give up and give someone else with far more talent and vision a chance to fix things!

    • 0 avatar
      Kenmore

      He’s growing the brand very well in China.

      Everyone knows Cadillac can’t come back from the assclown status it earned in the US over the past 35 years. What other standard is there to judge Johan’s success besides how he succeeds in the world’s largest market where the name is not yet tainted?

      • 0 avatar
        tedward

        I think that Cadillac absolutely can recover is brand image. And so could any other brand with enough time and investment. Most importantly, I think they need to make a major design change a top priority. We all tend to interpret car eras through a lens of their changing design language. While the art and science design era Cadillac had seen awesome changes and new segment entries it also symbolizes the predictable misses and flaws in their relatively immature premium car lineup. Leaving this design language behind in a decisive way would provide the impression that the brand as a whole has aged away from their past sins and recent mistakes.

      • 0 avatar
        redav

        Is JdN growing the brand in China, or would that growth happen with any other competent executive at the helm?

        We really need a way to measure executive performance in a WAR (wins above replacement) type statistic.

  • avatar
    MRF 95 T-Bird

    If Cadillac aspires to be the ‘Standard of the world” then a convertible needs to be in the mix. A drop top based on the ATS/CTS platform would make the most sense. Or just outsource to ASC the ATS coupe for a drop top. After all MB, BMW and Audi droptops are selling fairly well.

    BTW In todays Washington Post Warren Brown, their long time auto reviewer gave the CT-6 a glowing review. He calls it the best Cadillac ever.

    • 0 avatar
      MLS

      Brown’s review was a bit over the top and out of line with the good-but-not-great reviews the CT6 has received elsewhere. But objectively, the CT6 probably is the best Cadillac ever.

  • avatar
    Mandalorian

    Honestly, they might as well just go GMC and only sell Escalades and Crossovers- that’s all I see in the wild anyway.

    Make an Escalade bigger than the ESV. Put it on a 2500HD chassis with a 6.0L or 6.2L engine (possibly supercharge it). Price it in line with the Range Rover. They’ll sell like hotcakes, heck I’d probably consider one.

  • avatar
    Chocolatedeath

    Something tells me my head is going to be hurting after these comments.

  • avatar
    MrGreenMan

    There is no need for Cadillac to make another four door sedan. The new Lacrosse looks nice on the website, and people will buy it as a “cheaper and better XTS” than a “tarted up Impala”. The CT6 looks reasonable on the website. They could try to make something that was a 2+2, but I don’t think anyone would buy those in the US or China. They could make something like Mr. Obama’s Beast from the Escalade; this would probably be their most profitable bet.

  • avatar
    nickoo

    the new ct 6 is the first decent cadillac since the fwd sts died…

  • avatar
    markf

    Not counting the Escalade, what is the average age of a caddy buyer?I ask be cause all the caddys I see are driven by old guys still (except Escalades)Maybe it’s just a coincidence but it still seems like a brand for old folks.

    • 0 avatar
      Kenmore

      59.5 years-old:

      http://fortune.com/2016/03/24/cadillac-buyers-in-china/

      • 0 avatar
        markf

        Sounds about right. The Harley Davidson of the car world

        • 0 avatar
          Kenmore

          It would be hilarious to watch Harley guys try to fit inside any Caddy but an Escalade.

          • 0 avatar
            bunkie

            I went on a benefit ride this weekend. I know that Harleys are the dominant brand in my part of the world, but I was stunned by how few even vaguely sporty bikes there were. Out of about 80 bikes, there was 1 Ducati, 1 BMW and, perhaps, 6 Japanese sport-oriented bikes (one of which was mine). The overwhelming majority of bikes were Harleys.

            Again, this (we do this annually), one of these fine Harleys that was in front of us was in serious need of a carb tune as the smell of unburned fuel was almost overwhelming.

  • avatar
    thegamper

    Cadillacs car lineup is really pretty decent (if you are honest with yourself), even the XTS has its place. Most German offerings in volume segments are NOT the second coming despite what fanboys will tell you. Cadillacs problem is pricing and brand identity. You cannot get people who overpay for something just to have the badge to convert without more perceived prestige. Cadillac is still a long way from capturing all the wannabe’s and social climbers at play in the volume segments. That and crossovers, MOAR. Cadillac will probably do well with compact crossover and 3 row crossover.

    I could see the ATS and CTS merge into something in between, with a new smaller model coming in to counter a3, 2 series, etc. The CT6 going after large car market. They do need a convertible and wagon somewhere in there. Probably in the highest volume midsize segment. A mid engined sports car based off next better would make some sense, but be very low volume. A super escalade probably makes most sense as the flagship.

    And for the love of God, stop renaming everything. Can’t stress that enough, how can you build brand identity if nobody can remember the names of your cars. Nobody likes buying, driving a discontinued model.

    • 0 avatar
      Kenmore

      “Cadillacs car lineup is really pretty decent (if you are honest with yourself)”

      Any dissenting view means yer a stinkin’ liar?

      • 0 avatar
        thegamper

        No, feel free to dissent. I just think alot of people look at their favorite brands with rose colored glasses. People tend to lose objectivity to make their point and to grab attention. On the other hand, I’m sure auto message boards are populated by at least a few stinkin liars. I have never owned a Cadillac. Have no immediate plans to do so. Rip away.

    • 0 avatar
      28-Cars-Later

      I’m pretty honest with myself and I know this isn’t the case.

    • 0 avatar
      markf

      Except for the Escalade can the “average” (non TTAC reader) name a single car? I think they lost a big part of the plot when they went away from names with cache (one can argue over the value of the cache but the recognition was there) to this absolutely dopey, confusing, ever changing “it sounds more European” asinine naming scheme.

      Crossovers are big sellers but are any soccer moms and members of the “anything but a minivan” brigade going to seriously consider Cadillac? Maybe older, retired Grandparents? I am not sure, I can just guess from empirical evidence, I never heard any friend, coworker or family member mention Cadillac as an option, to anything. When they do mention Cadillac it is the Escalade and it is usually in derision…….

      • 0 avatar
        baconator

        Cadillac sold almost 100k SRX crossovers in 2015. It outsold the Audi Q5 and the BMW X3 in the US.

        That’s also where the sales *growth* is coming from. It’s smart for them to add even more crossover choices to their product lineup, and – oh, hey! – that’s what they’re doing.

        https://en.wikipedia.org/wiki/Cadillac_SRX#Sales
        http://www.goodcarbadcar.net/2011/01/audi-q5-sales-figures.html

      • 0 avatar
        28-Cars-Later

        “Except for the Escalade can the “average” (non TTAC reader) name a single car?”

        Would be easier to do if they had names.

        Seriously though, you highlight a real problem one which is cheaply and easily rectified.

        Hey Acura how did that work out when you dropped “Legend”? Oh really, all downhill from there eh?

        @baconator

        Close to sixty percent of all brand sales in 2014 were the SRX. Audi and BMW have actual product lineups which Cadillac does not, if roughly 60% of the entire brand outsold one model from Audi or BMW, its not something to be too excited about. I would wager every BMW or Audi model has outsold ELR, and probably XLR in those years.

      • 0 avatar
        bunkie

        It’s cachet. A cache is where you keep your hidden stock of AR-15s and ammo.

    • 0 avatar
      Paragon

      Agree with your last comment, thegamper. The guy has an unhealthy obsession with renaming vehicles. Stop it! Stop it! Stop it! Just stop it!!! A legacy of screwing up names such that buyers are confused about which car is which is not a very desirable legacy. The guy needs professional help in that regard. His incessant need to change things that don’t need changed actually serves to turn away buyers, and he needs to be made aware of that fact. His big, fat ego is way too big for one person!

      • 0 avatar
        Mandalorian

        The SRX sells on value right now. Compared to a Q5, X3, RX350, it’s about 25% cheaper similarly equipped not to mention all the incentives. It’s a decent vehicle, but it’s not a class leader.

        Cadillac’s problem is its sedans are noncompetitive. People are picking loaded Tahoes and Yukons by the dozen of CTSs, after all same price.

    • 0 avatar
      bd2

      The problem with the ATS and CTS is the packaging due to the Alpha platform – which while a very good platform for handling is a piss-poor platform when it comes to interior/passenger and trunk space.

      The CT6 is the 1st RWD Cadillac sedan to offer class leading interior room.

      Speaking of the CT6, was always meant to be Cadillac’s SWB “flagship” sedan and not its proper flagship, but with sedan sales being what they are, JdN has wisely put that project (CT8) on hold.

      Cadillac 1st needs to get its crossover lineup expanded – a proper flagship sedan can wait (there is talk of CT6 getting upmarket improvements for its refresh and its successor moving upmarket – basically becoming the CT8).

      As for the Cadillac “flagship” that will be more directly forthcoming in the shape of a crossover – it can’t just be the planned 3-row FWD-based crossover, but instead, needs to be another large crossover based on the Omega platform.

  • avatar
    28-Cars-Later

    I call shenanigans, absolutely no way I believe there is an actual plan.

    1. Talk talk talk about yourself/the brand until you believe you matter.
    2. Do random sh*t.
    3. See what sticks.
    4. Declare unilateral success regardless of results.

    This ends in bankruptcy for either the brand or the parent company.

    • 0 avatar
      Paragon

      28, you really nailed it! Outstanding comment from someone not named DW.

      • 0 avatar
        28-Cars-Later

        Thanks.

        On a side note, two jobs ago I worked third tier support/maint development for a medication dispensing equipment company. After all else failed troubleshooting serious problems we literally just started “trying random sh*t” which worked about 50% of the time.

        • 0 avatar
          redav

          “trying random sh*t”

          That’s what a lot of medicine really is. Like a House episode–if the patent gets better, we’re heroes; if not, we try something else.

          On the harder side of science, the standard method to solve differential equations is “guess and check.”

  • avatar
    dougjp

    GM turns its back on me, loses customer. No cars of the size that sells volume, for which there must be a reason and this guy should know it. Mainly ‘boxes’ for sale in future. Just like Buick. And no HP and torque in compacts from Chev. Bye bye.

  • avatar
    zerofoo

    I hope the death of “Art and Science” is part of this turnaround plan.

    • 0 avatar
      redav

      I’ve thought about Art & Science a lot lately. It’s not my cup of tea, but it’s unique and been around long enough to have brand value.

      For me, the angularity, odd lines, and overall ‘controntational-ness’ of the style is what turns me off, but the other aspects of it work fine. The verticalness, clean sheets, and defined corners can all work. Cadillac was called “red blooded American luxury,” and brash, in-your-face confrontation is red blooded Americanism, but I don’t think that’s the right path.

  • avatar
    Paragon

    I observed some real debate about Cadillac going on in this thread. Where, oh where, is our old pal DW to enlighten us in regards to Cadillac?

    Calling DW…we miss you.

  • avatar
    28-Cars-Later

    “The two new sedan entries mentioned are likely replacements for the ATS and CTS, expected to be named CT2 and CT4.”

    The highly successful sedans will be reprised, yes! /s

  • avatar
    bswanny

    I think Cadillac only has 2 major issues:

    1). The interiors need to be more cohesive. The CT6 has a hodgepodge of 20 different materials and colors. Look at Audi and Volvo. Simple elegant and cohesive. Until they do this they need to lower their prices.
    2.) Make an XT5 update. Its already dated and not competitive. It loses comparisons to last gen Luxury SUVs. This was really just a refresh. It needs a better, more powerful drive train than the 3.6 na engine. Its an amazing engine but it does not belong here. 3.0L TT option maybe? Something that makes it better than a GM offering. They give it a trick AWD system but no power. Correct this or again, lower the asking price.

  • avatar
    JD321

    Johan and Melody only have one skill- memorizing textbooks at a MBA Indoctrination Camp. Introspect? It’s only for those who do not dare.

    • 0 avatar
      Kenmore

      I really don’t think those two can be fairly judged by only the feeble, vapid holding action to which circumstances limit them in the USDM. We only rate some distracted palliative attention.

  • avatar

    This is an evil and corrupt man who is acting in unison with the globalist banksters who control GM. Project Pinhead is nothing more than part of the scheme that included selling off assets before the preplanned bankruptcy rinse and buyback from the government. Things like moving production to China, selling on the internet, standardization of franchise facilities, control over the entire sales process, are all integral steps toward the eventual ownership of retail distribution. Cadillac opeerators must fight this dealer death knell with every ounce of energy they can muster and work together as a group like never before. You better care about each other because the factory sure as heck doesn’t care about you!

    Buickman
    Founder
    GeneralWatch.com

  • avatar
    pmirp1

    Caddy issues and plan

    1. Pricing. CT6 is priced right. CTS should be mid 40s with 3.6. ATS should be priced high 30s with 3.6. That allows price differentiation with BMW and between Caddy’s sedans.
    2. Refinement. Replace gauge cluster in base ATS and CTS with the premium level gauge cluster. Redo CUE to have a few buttons and knobs for radio and AC. Replace touchpad on CT6 with a wheel like BMW idrive. Put more wood where unexpected, between driver and passenger and behind the seats. Use one type of transmission lever for all passenger cars. Map pockets on CT6 should not be hard surface, that is a shame.
    3. Build a coupe based on CT6 and make a convertible version.
    4. Make engines reliable, it is hard to be Lexus reliable but not too hard if Caddy stays away from gimmicks to be more reliable than Germans
    5. Stop development of new V8 and use Escalade/corvette V8 for flagships and performance versions
    6. Their SUV/CUV plan is right, as is Lexus ES like entry
    7. Standardize on engines, why are there 3 different V6 engines available for 3 sedans? A NA V-6 3.6, the twin turbo 3.6 v-6 in CTS V-sport and now. Twin turbo 3.0 in CT-6. This is crazy, BMW never does that

  • avatar
    Rochester

    After the way he pumped and dumped INFINITI with nothing but model naming changes, I don’t believe anything this grifter has to say. Nothing.

  • avatar
    skor

    I think this is an opportunity for Lincoln. Instead of getting their global on, they can ‘revert’ to good ol’ Murican style luxury, and build something like the Lincoln Continental Concept of a few years ago. I bet you sales would explode, especially in Europe and Asia.

  • avatar
    CoreyDL

    “I prefer to consider the change to the flagship program as a revision to what will constitute the Cadillac flagship. There will be a flagship, but given the segment development, it will not be a large four door sedan.”

    This just in! Say whatever you want, and then move the goalposts later! Throw the darts at the board, and decide what game you’re playing afterward!

  • avatar
    CoreyDL

    “We ARE planning a major refresh for XTS;”

    And hasn’t he said before the XTS will not get a replacement?

  • avatar
    thegamper

    Funny story, and this is absolute truth. The CEO of my firm drove an E class for many years. When he was elevated to CEO, he bought American, because our main office is in Detroit. Our firm has nothing to do with the auto industry btw.

    He had been driving it for about a year and when I asked him about it, he could not even tell me which model it was. I named off all the large sedans, he couldn’t be sure which one it was. “The big one” he said.

    That’s how damaging all the naming shenanigans has been to Cadillac. I later deduced its an XTS. Granted he is not a car guy, but how many people do you know who cannot even tell you what model car they have been driving for the last year?

    • 0 avatar
      CoreyDL

      “Granted he is not a car guy, but how many people do you know who cannot even tell you what model car they have been driving for the last year?”

      Have you met some mothers?

      • 0 avatar
        Kenmore

        I totally misread your intent, Corey.

        You’re going so carguy today I don’t even know you anymore!

      • 0 avatar
        skor

        My 78 year old mother is like that, even when she was young, she was like that. I recall my father drove the same Ford Granada for 10 years, and my mother could not pick it out of parking lot. She’d look at cars that were the same color and check the plate number. “Oh, this is it.”

        • 0 avatar
          Kenmore

          Give her a break. The Grenada was a stealthed as blandness could make something.

        • 0 avatar
          CoreyDL

          I remember at some parking lot once, my mom was getting in a red van which was unlocked (my parents don’t lock their vehicles at stores).

          I walked up a few paces behind.

          “What are you doing?”
          “I’m gettin in the car!”
          “Yeah, who’s is it?”
          “Huh?”

          She had got in a red SWB Caravan, and ours was a red LWB Caravan Sport with spoiler.

          “Not yours.”
          “OH JEEZ!”

        • 0 avatar
          RedRocket

          That sounds like my mom when I was a teenager.

          “I saw a car I liked.”

          “Oh, what was it, mom?”

          “It was a blue car. I don’t know the name of it.”

          • 0 avatar
            CoreyDL

            I pointed out a Venza to my mom once, as they were sort of car shopping.

            “Hey, do you like that? It’s a Venza.”

            “No, I don’t like it.”

            “Why not?”

            “It’s red.”

            “…*facepalm* They do come in other colors.”

  • avatar
    Adam Tonge

    Where have you gone, DeadWeight?
    A car blog turns its lonely eyes to you.

  • avatar
    Trucky McTruckface

    Are they really keeping the XTS, or is the new naming convention so terrible that even Johann can’t keep it straight?

    Seriously, how stupid do you have to be to sell a vehicle called “XT5” along a completely different vehicle called “XTS?”

  • avatar
    daviel

    Cadillac President Johan de Nysschen is not from around here, is he?

  • avatar
    jplew138

    Can someone tell me why GM hired this clown to run Cadillac? If my memory serves me correctly, this IS the same man who essentially ran Infiniti into the ground with needless name changes and half-baked “product strategies”. Right? So why would the GM brass think that he’d do any better with Cadillac? Damn shame, this is.


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