Cadillac President De Nysschen Reveals Luxury Brand's Product Plan

Mark Stevenson
by Mark Stevenson
cadillac president de nysschen reveals luxury brands product plan

You don’t mess with the Johan.

Cadillac President Johan de Nysschen isn’t known for sitting back and letting armchair analysts pontificate on General Motors’ luxury brand.

In reply to The Detroit Bureau’s August 25th piece about Cadillac’s future product plans — which includes details on Cadillac’s aboutface on a planned flagship sedan — de Nysschen jumped into the comments and set the record straight.

According to TDB’s Paul Eisenstein, Cadillac’s plans for a flagship sedan “have been delayed and could even be cut.”

Not so, says de Nysschen.

“It’s not so much an issue of Cadillac programs which have been ‘cancelled,'” de Nysschen wrote. “Rather than calling (the flagship model) a ‘cancellation,’ I prefer to consider the change to the flagship program as a revision to what will constitute the Cadillac flagship. There will be a flagship, but given the segment development, it will not be a large four door sedan.”

Considering Cadillac’s current non-sedan de facto flagship is the Escalade, this could mean a model above Escalade that pushes the boundaries of body-on-frame luxury SUVs. Though a lesser possibility, the flagship could also be a reprise of the Cadillac XLR, with the luxury brand’s newly revealed design language wrapped around the oft-rumored mid-engined Corvette.

Not content to leave the conversation clarifying Cadillac’s future flagship plans, de Nysschen dishes out other details on the luxury brand’s future products:

We ARE planning a Cadillac flagship which will NOT be a 4 door sedan;


We ARE planning a large crossover beneath Escalade;


We ARE planning a compact crossover beneath XT5;


We ARE planning a comprehensive enhancement to CT6 later during life cycle;


We ARE planning a major refresh for XTS;


We ARE planning a new Lux 3 sedan entry;


We ARE planning a new Lux 2 sedan entry;

These programs are secure and development work is well underway, with very substantial costs already committed.

In addition, new powertrain applications for the above portfolio, which will include New Energy applications, are also part of the confirmed planning.

While de Nysschen’s statements clarify much, they also raise just as many questions.

de Nysschen’s most intriguing statement surrounds the Cadillac XTS, a model that’s scheduled to run its course in 2019. GM build the XTS in Oshawa, Ontario, for North American consumption, and Oshawa Assembly is currently on the skids with General Motors Canada refusing to commit product to the plant during labor negotiations between itself and Unifor.

The two new sedan entries mentioned are likely replacements for the ATS and CTS, expected to be named CT2 and CT4. The large crossover beneath Escalade may receive the XT7 nameplate while a small crossover gets the XT3 alphanumeric badge.

Curiously, de Nysschen did not mentioned a rumored compact luxury sedan or coupe that would sit below the ATS (or its replacement).

And if we’re wrong on the names, maybe Johan can jump into our comments and set us straight.

[Image: Steve Fecht for Cadillac]

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  • Daviel Daviel on Aug 29, 2016

    Cadillac President Johan de Nysschen is not from around here, is he?

    • Paragon Paragon on Aug 29, 2016

      That is true. But he has kinda been around the world a bit, you might say.

  • Jplew138 Jplew138 on Aug 31, 2016

    Can someone tell me why GM hired this clown to run Cadillac? If my memory serves me correctly, this IS the same man who essentially ran Infiniti into the ground with needless name changes and half-baked "product strategies". Right? So why would the GM brass think that he'd do any better with Cadillac? Damn shame, this is.

  • Jim Bonham Full EVs are not for everyone, they cannot meet all needs. Hybrids do a much better job of providing the benefits of EVs without most of the drawbacks. I have a hybrid sedan with plenty of room, plus all the bells and whistles. It has 360 hp, AWD, does 0-60 in just over 5 sec.(the instant torque is a real benefit), and I get 29 mpg, average. NOT driven lightly. I bought it used for $25k.Sure, it's a little heavier because of the battery, motor, etc., but not nearly as much as a full EV. The battery is smaller/lighter/cheaper and both the alternator and starter motor are eliminated since the motor assumes those functions. It's cool to watch the charge guage show I'm getting energy back when coasting and/or braking. It's even cooler to drive around part of the time on battery only. It really comes in handy in traffic since the engine turns off and you don't waste fuel idling. With the adaptive cruise control you just let the car slowly inch along by itself.I only wish it were a Plug-in Hybrid (PHEV). Then, I'd have A LOT more EV-only range, along with even more of that instant torque. The battery would be bigger, but still a fraction of the size of a full EV. I could easily go weeks without using much, if any gas (depending upon my commute) IF I plug it in every night. But I don't have to. The gas engine will charge the battery whenever it's needed.It's just not as efficient a way to do it.Electric companies offer special rates for both EVs and PHEVs which lower your operating cost compared to gasoline. They'll even give you a rebate to offset the cost of installing a home charger. You can still get federal (up to $7,500, plus some state) tax credits for PHEVs.What's not to like? My next daily driver will be a PHEV of some kind. Probably a performance-oriented one like the new Dodge Hornet or one of the German Hybrid SUVs. All the benefits, sound, feel, etc., of a gas vehicle along with some electric assist to improve fuel economy, performance, and drivability. None of the inherent EV issues of cost, range anxiety, long charging times, poor charger availability, grid capacity issues, etc. I think most people will eventually catch on to this and go PHEV instead of going full EV. Synthetic, carbon-neutral eFuels, hydrogen engines, and other things will also prevent full EVs from being 100% of the fleet, regardless of what the politicians say. PHEVs can be as "clean" (overall) as full EVs with the right fuels. They're also cheaper, and far more practical, for most people. They can do it all, EVs can't.
  • Ron rufo there is in WaSHINGTON STATE
  • ToolGuy @Chris, your photography rocks.
  • ToolGuy No War for Oli.If you have not ever held a piece of structural honeycomb (composite sandwich) in your own hands, try it.
  • ToolGuy You make them sound like criminals.
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