Lebanon Ford is Flinging Out Cheap Roush-Supercharged Mustangs Like You Wouldn't Believe

Steph Willems
by Steph Willems
lebanon ford is flinging out cheap roush supercharged mustangs like you wouldn t

You remember Lebanon Ford — the suburban Cincinnati Roush Performance dealer that suddenly began offering the country’s greatest performance bargain early last month?

Well, its 727-horsepower supercharged Mustang GTs are now flying off the lot (at the insanely low price of $39,995), and the once-sleepy Ohio dealer has become a nationwide performance mecca, Automotive News writes.

Credit to the idea goes to Charlie Watson, Lebanon Ford’s Roush Performance manager. Watson came up with the idea of a low-priced supercar as he lay in bad one night after watching Smokey and the Bandit.

“Back in the day, it was just a man and his car,” Watson told the publication. “It had a big engine, it had tons of power and it was all fun. It wasn’t about the fancy body kits, the heated seats and the touch screens and all this other craziness. It was just a lot of power and a lot of fun.”

Inspired by the movie’s mustachioed hero, Watson started working out the possibilities of creating such a car. He realized that by fitting a Roush Phase 2 supercharger to a base 5.0-liter Mustang GT, he could offer a 727 hp vehicle to buyers for under $40,000 — 25 grand less than a 707 hp Dodge Challenger Hellcat.

The future doesn’t belong to the fainthearted, Ronald Reagan once said, and that applies to both Watson and the buyers of his supercharged creation. Store owner Lisa Cryder went all in on the idea, and the result was instant promotion and sales.

A month after Lebanon Ford began offering the modded Mustangs (in both 727 hp and 670 hp Phase 1 versions), the dealer easily fields 1,000 calls a day to its newly created internal and external call centers. Three to five 727-horsepower Mustangs leave the lot daily, with the majority of buyers going for the hotter Phase 2 version.

The moral of the story? As another famous film once said, “Build it, and they will come.”

[Image: © 2016 Lebanon Ford]

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9 of 79 comments
  • Olddavid Olddavid on Jun 12, 2016

    I spent 30 years trying to get the dealer body to think outside the box. Their job is to build equity and sell the manufacturer's iron - full stop. Now, could some use a little sensitivity training? Could others use some empathy? Absolutely. However, I have come to the belated conclusion most buyers are useless mooches who expect- in the American tradition - something for nothing. The fact that some on this forum question the value offered is fine, but never question some poor sap with his and the next three generations mortgaged future trying to make a buck by offering something no sane individual would purchase. You do know our risk/reward heritage, right? Have you read the San Jose expose on the CIA and crack cocaine? A 700 hp Mustang with wobbly legs is right up our collective alley. YeeHaw

  • Tedward Tedward on Jun 12, 2016

    I think this is awesome. Big props to the dealer for having the stones to give their performance customers what they want. Tons of performance cars out there have aftermarket support for ludicrous outputs, a 400hp fwd gti or focus for example, is possible with similar bolt ons and a new turbo. Just like with those cars, you pay to play, and you pay a lot more for a complete build, which almost never happens in one fell swoop. I don't understand the outrage or shock in the comments above when all the dealer is doing is completing the first stage of a customers performance build.

    • See 6 previous
    • DenverMike DenverMike on Jun 12, 2016

      @LS1Fan Anyone can swipe a credit card and get the same "mods", and it can be on a used 425 HP, 2011+ Mustang GT for a lot less "cash". We're dealing with "adults", here mostly. Or try getting insurance, under 25 years old, for just the basic Mustang GT, automatic. I spent $8,111 for my new 5.0 LX, in cash, from mowing lawns, digging ditches, and washing cars, when I was 19. I drove like... well let's just say I'm lucky no one ever got hurt, but I had speeding tickets like you wouldn't believe and I'd waste new Goodyear Gatorbacks in weeks. Btw, the lowest "full coverage" insurance quote I got was $5,000 a year in '88. Basically, I was an uninsurable risk, even with a clean driving record, early on.

  • Damon Thomas Adding to the POSITIVES... It's a pretty fun car to mod
  • GregLocock Two adjacent states in Australia have different attitudes to roadworthy inspections. In NSW they are annual. In Victoria they only occur at change of ownership. As you'd expect this leads to many people in Vic keeping their old car.So if the worrywarts are correct Victoria's roads would be full of beaten up cars and so have a high accident rate compared with NSW. Oh well, the stats don't agree.https://www.lhd.com.au/lhd-insights/australian-road-death-statistics/
  • Lorenzo In Massachusetts, they used to require an inspection every 6 months, checking your brake lights, turn signals, horn, and headlight alignment, for two bucks.Now I get an "inspection" every two years in California, and all they check is the smog. MAYBE they notice the tire tread, squeaky brakes, or steering when they drive it into the bay, but all they check is the smog equipment and tailpipe emissions.For all they would know, the headlights, horn, and turn signals might not work, and the car has a "speed wobble" at 45 mph. AFAIK, they don't even check EVs.
  • Not Tire shop mechanic tugging on my wheel after I complained of grinding noise didn’t catch that the ball joint was failing. Subsequently failed to prevent the catastrophic failure of the ball joint and separation of the steering knuckle from the car! I’ve never lived in a state that required annual inspection, but can’t say that having the requirement has any bearing on improving safety given my experience with mechanics…
  • Mike978 Wow 700 days even with the recent car shortages.