Gawker, Parent Company of Jalopnik, Files for Bankruptcy

Steph Willems
by Steph Willems

Reuters is reporting that Gawker Media, parent company of automotive website Jalopnik, has filed for Chapter 11 bankruptcy.

A judge recently ordered the company to pay $140 million in damages after it aired a 2007 sex tape featuring former wrestler Hulk Hogan, who then sued Gawker for invasion of privacy. The company had requested a stay, but was denied based on the terms they laid out.

The New York Times reports that Gawker Media will now put itself up for sale, according to a source close to the matter. The source claims the company is starting a yet-to-be announced auction, and that digital media company ZiffDavis already submitted a starting bid of $90 million to $100 million.

The online media company, founded and owned by Nick Denton, launched its namesake website in 2003. It since spawned a number of sites, including Deadspin, Kotaku, Lifehacker, Gizmodo, Jezebel and Jalopnik.

Denton argued his First Amendment rights allowed the company to post the leaked Hogan tape, which was posted to Gawker in 2012. The trial wrapped up in March, with the jury awarding Hogan $115 million in compensation. That tally was later bumped upward by $25 million, despite the fact that Hogan (whose real name is Terry Bollea) had only asked for $100 million.

Wealthy technology investor Peter Thiel admitted to bankrolling Bollea’s legal action.

Gawker started the appeal process soon after, but the Florida judge overseeing the case denied the company a new trial in late May. The company still plans to appeal.

Filing for bankruptcy could allow the company to continue its operations. Earlier this year, Gawker sold its minority stake in an investment company to prepare for the trial.

Gawker Media is worth about $83 million, according to figures that came out during the trail, and owns assets worth between $50 million and $100 million.

[Image: Scott Beale/ Flickr]

Steph Willems
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  • 05lgt 05lgt on Jun 11, 2016

    What about this makes so many act as if Jalopnik is going away? This is about changing ownership, not disolution at the J level. Even the Gawker empire will likely stay one unit if the memtioned sale goes through.

  • DownUnder2014 DownUnder2014 on Jul 25, 2016

    Eh, I rarely read Jalopnik so it doesn't (and hasn't) affected me too much at all.

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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