By on June 13, 2016

Roush Mustang Blue

“Three to five 727-horsepower Mustangs leave the lot daily,” TTAC’s associate editor, Steph Willems, wrote this past weekend.

Naturally, that got me thinking.

After Ohio’s Lebanon Ford dealer began marketing its 727-horsepower Lebanon Ford Performance Mustang GT as a $39,995 performance bargain, Chris Tonn’s story blew up on TTAC a month ago. Now, Lebanon Ford answers 1,000 Performance Mustang-related inquiries per day and says it sells three to five per day.

So let’s do some math. It’ll be fun.

Using May 2016’s results as a basis for our approximations, there were 24 selling days and 10,327 Ford Mustangs sold in the United States.

At three copies of the 727 Lebanon Ford Performance Mustang sold per day, and 24 selling days, Lebanon Ford could move 72 in a given month. That’s 0.7 percent of the Mustangs sold in America coming with Roush superchargers from one Ohio dealer, a store which accounts for just 0.03 percent of the Ford dealers in America.

And we’re not even counting the other Mustang business Lebanon Ford has drummed up by the abundantly powered Phase 2 supercharged Mustang.

Granted, about 40 percent of the Lebanon Ford Performance Mustang business is carved out by the Phase 1 car, which produces — get this — only 670 horsepower. Pfft.

Then again, at the upper end of the spectrum, Lebanon Ford says they’re moving approximately five supercharged Mustangs per day, or three Phase 2 cars — 0.7-percent of the nationwide Mustang market — and two Phase 1 cars. At five per day, Lebanon Ford would be selling around 120 670/727-horsepower cars in a given month. This would equal 1.2 percent of America’s Mustang market originating at one Ford dealer in a southwestern Ohio town of about 20,000 people.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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34 Comments on “Approximately 1 out of Every 100 Ford Mustangs Sold in America Are Lebanon Ford Roush-Supercharged Mustangs...”

  • avatar

    That’s impressive.

    Maybe TTAC should make one of these a long-term tester car?

    There’s bound to be a contributing writer or vocal commenter willing to buy one and contribute regular updates?

  • avatar

    More power (all pun intended) to ’em. They carved themselves out a niche and that’s awesome.

  • avatar

    Can’t believe the population of Lebanon is that high. The area it covers must be quite large, as it’s mostly rural up there. Checking…

    Yep, it’s a large area, with the southern portion being essentially North Mason. So now that population figure makes more sense.

  • avatar

    I wonder how this compares with Yenko.

  • avatar

    Tire dealers everywhere are rejoicing.

  • avatar

    Remind me to avoid Lebanon, too many dumb-asses leaving town in cars with power well beyond their ability to control.

    On the positive side, Lebanon PD should be experiencing enhanced cash-flow due to a boom in speeding tickets.

  • avatar

    I’d take the ‘3-5 per day’ with a grain of salt.

    • 0 avatar

      @srh – agreed.

    • 0 avatar

      that’s more of the angle I was expecting this story to go as well.

      • 0 avatar

        Catch the part where they claimed to not actually know how many they’re selling? I found that a little hard to believe.

        While it was clearly a smart move for them to put together this package, doing nothing but slapping an extra 300 horsepower on the car (or 70%) without other upgrades, especially brakes, doesn’t seem real smart to me. But then again, these will mostly be stoplight heroes driven by younger guys, or boulevard cruisers driven by old guys (like most every GT-500), so maybe the brakes aren’t that important.

        • 0 avatar

          You don’t have to start with the base GT, but the base brakes will stop you just fine, just not repeated cycles without time to cool. Except you’ll spend considerably less with aftermarket brakes, shocks, swaybars, bushings, clutch, etc, while tuning it to your likes.

          Consider it a blank canvas, with the easy parts left up to the user.

          But I’d start with the safety stuff 1st. A scatter shield, roll bar and fire extinguisher.

  • avatar
    Hoon Goon

    The Lebanon Cars and Coffee will be shut down by next year due to this development.

  • avatar
    Big Al from Oz

    It would be interesting to collect data from the owners living/deceased of this vehicle.

    Here is the data to collect;
    1. Fatalities/accidents/events with injuries and deaths to all involved.

    2. Drivetrain failures/problems down to components.

    3. Engine failure/problems

    4. Average age of purchasers.

    5. FE (this one is just out of interest).

    I would like this information on a quarterly basis.

  • avatar
    Kyree S. Williams

    I’d be curious as to what Ford corporate thinks of this.

    • 0 avatar

      They think they are losing out on $$$ and need a less track focused Mustang that the GT350 with big power. They also need to up the power on the GT.

  • avatar

    First they came for the WRX owners…and I didn’t speak up because I wasn’t a flatbrimmer.

    Then they came for the GTI owners…and I didn’t speak up because I don’t own “The Shocker” sticker.

    Then they came for the Corvette owners…and I didn’t speak up because I never wear a hat & shirt with matching logos.

    Then they came for the Accord Sport M/T owners…and I didn’t speak up because I don’t carve the corners in my planned housing community.

    Then they came for me and my 727hp Mustang GT…and there was no one left to speak for me.

    -Joachim Löw, Ball Sniffer

  • avatar

    Lebanon Ford is closer to my house than the dealer I bought my manual, Performance Pack EcoBoost Premium from. At the time, I wasn’t really interested in ordering a car, and most dealers in these parts seem to stock either rental-spec V6s or unappealingly-optioned GTs in ridiculous colors. Manual EcoBoosts are hard to come by.

    Lebanon’s lot was always littered with cheesy Roush V6s, so I pretty much disregarded them after the first couple times I checked their inventory.

    I suppose it’s a nice unique selling proposition, especially in the hilljack wasteland between Cincinnati and Dayton, but these souped up Mustangs hold zero appeal to me. I owned one of the first Coyote 5.0 Mustangs, with 3.73 gears, and I can’t fathom ever wanting or needing anything faster than that. When I decided I wanted another Mustang, I couldn’t justify ponying up another $7k for the GT again. Sure, it lacks that intoxicating V8 exhaust note, but the turbo four just feels like a better balanced everyday car. No regrets, and I think the guys who are caught up in the big-motor horsepower wars are missing out on a performance bargain.

    The folks at Lebanon Ford might be really swell and fair to deal with, although my Ford sales/service experiences have always been pretty insufferable. But after three articles in a month about these guys I think it’s time to add a “Sponsored Content” disclaimer…

  • avatar

    Alternately, if Lebanon Ford was actually selling 120 Roush Mustangs at a $4000/unit discount, they’d be losing nearly half a million dollars a month for the dealer. They didn’t hire a bunch of new mechanics to keep up with demand, they just expanded the call center. Classic bait & switch, on an internet scale.

  • avatar

    They’ve come this far, Lebanon should go full “Saleen” with available aftermarket brakes, suspension, seats, wheels, etc. besides the 727 HP, icing on the cake.

    A recognizable “package” would get instant “street cred”. Just not a whale tail.

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