Approximately 1 Out of Every 100 Ford Mustangs Sold in America Are Lebanon Ford Roush-Supercharged Mustangs

Timothy Cain
by Timothy Cain

“Three to five 727-horsepower Mustangs leave the lot daily,” TTAC’s associate editor, Steph Willems, wrote this past weekend.

Naturally, that got me thinking.

After Ohio’s Lebanon Ford dealer began marketing its 727-horsepower Lebanon Ford Performance Mustang GT as a $39,995 performance bargain, Chris Tonn’s story blew up on TTAC a month ago. Now, Lebanon Ford answers 1,000 Performance Mustang-related inquiries per day and says it sells three to five per day.

So let’s do some math. It’ll be fun.

Using May 2016’s results as a basis for our approximations, there were 24 selling days and 10,327 Ford Mustangs sold in the United States.

At three copies of the 727 Lebanon Ford Performance Mustang sold per day, and 24 selling days, Lebanon Ford could move 72 in a given month. That’s 0.7 percent of the Mustangs sold in America coming with Roush superchargers from one Ohio dealer, a store which accounts for just 0.03 percent of the Ford dealers in America.

And we’re not even counting the other Mustang business Lebanon Ford has drummed up by the abundantly powered Phase 2 supercharged Mustang.

Granted, about 40 percent of the Lebanon Ford Performance Mustang business is carved out by the Phase 1 car, which produces — get this — only 670 horsepower. Pfft.

Then again, at the upper end of the spectrum, Lebanon Ford says they’re moving approximately five supercharged Mustangs per day, or three Phase 2 cars — 0.7-percent of the nationwide Mustang market — and two Phase 1 cars. At five per day, Lebanon Ford would be selling around 120 670/727-horsepower cars in a given month. This would equal 1.2 percent of America’s Mustang market originating at one Ford dealer in a southwestern Ohio town of about 20,000 people.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Gone4Day Gone4Day on Jun 14, 2016

    Alternately, if Lebanon Ford was actually selling 120 Roush Mustangs at a $4000/unit discount, they’d be losing nearly half a million dollars a month for the dealer. They didn’t hire a bunch of new mechanics to keep up with demand, they just expanded the call center. Classic bait & switch, on an internet scale.

  • DenverMike DenverMike on Jun 14, 2016

    They've come this far, Lebanon should go full "Saleen" with available aftermarket brakes, suspension, seats, wheels, etc. besides the 727 HP, icing on the cake. A recognizable "package" would get instant "street cred". Just not a whale tail.

    • See 3 previous
    • Corey Lewis Corey Lewis on Jun 16, 2016

      @Lou_BC Are there meth pipe decals available? That would also be suitable.

  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
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