Approximately 1 Out of Every 100 Ford Mustangs Sold in America Are Lebanon Ford Roush-Supercharged Mustangs

Timothy Cain
by Timothy Cain
approximately 1 out of every 100 ford mustangs sold in america are lebanon ford

“Three to five 727-horsepower Mustangs leave the lot daily,” TTAC’s associate editor, Steph Willems, wrote this past weekend.

Naturally, that got me thinking.

After Ohio’s Lebanon Ford dealer began marketing its 727-horsepower Lebanon Ford Performance Mustang GT as a $39,995 performance bargain, Chris Tonn’s story blew up on TTAC a month ago. Now, Lebanon Ford answers 1,000 Performance Mustang-related inquiries per day and says it sells three to five per day.

So let’s do some math. It’ll be fun.

Using May 2016’s results as a basis for our approximations, there were 24 selling days and 10,327 Ford Mustangs sold in the United States.

At three copies of the 727 Lebanon Ford Performance Mustang sold per day, and 24 selling days, Lebanon Ford could move 72 in a given month. That’s 0.7 percent of the Mustangs sold in America coming with Roush superchargers from one Ohio dealer, a store which accounts for just 0.03 percent of the Ford dealers in America.

And we’re not even counting the other Mustang business Lebanon Ford has drummed up by the abundantly powered Phase 2 supercharged Mustang.

Granted, about 40 percent of the Lebanon Ford Performance Mustang business is carved out by the Phase 1 car, which produces — get this — only 670 horsepower. Pfft.

Then again, at the upper end of the spectrum, Lebanon Ford says they’re moving approximately five supercharged Mustangs per day, or three Phase 2 cars — 0.7-percent of the nationwide Mustang market — and two Phase 1 cars. At five per day, Lebanon Ford would be selling around 120 670/727-horsepower cars in a given month. This would equal 1.2 percent of America’s Mustang market originating at one Ford dealer in a southwestern Ohio town of about 20,000 people.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Gone4Day Gone4Day on Jun 14, 2016

    Alternately, if Lebanon Ford was actually selling 120 Roush Mustangs at a $4000/unit discount, they’d be losing nearly half a million dollars a month for the dealer. They didn’t hire a bunch of new mechanics to keep up with demand, they just expanded the call center. Classic bait & switch, on an internet scale.

  • DenverMike DenverMike on Jun 14, 2016

    They've come this far, Lebanon should go full "Saleen" with available aftermarket brakes, suspension, seats, wheels, etc. besides the 727 HP, icing on the cake. A recognizable "package" would get instant "street cred". Just not a whale tail.

    • See 3 previous
    • Corey Lewis Corey Lewis on Jun 16, 2016

      @Lou_BC Are there meth pipe decals available? That would also be suitable.

  • Azfelix From certain angles the bonnet appears oversized with respect to the rest of the car - like a skinny teenager wearing a bulky sweater nicked from her older sister's wardrobe.
  • Tassos This is way too god damned OLD, 21 years old to have all the necessary options you need TODAY. You need a 10 year old or less car. AND if you give us THIS POS, a 21 year old model, that is not even a LUXURY car, whoever pays $10k for a Golf, And I Do NOT care what anniversary it is (they are all UTTERLY INSIGNIFICANT) deserves to get this MOST UNRELIABLE AND COSTLY TO REPAIR OF ALL LOUSY ECONOBOXES< EVEN THE DOMESTICS AND THE KOREANS.
  • Tassos As you say, Toyota confirmed this on TUESDAY. Today is WEDNESDAY. Why is everything on TTAC held back one or more days before you tell us the NEWS when it is NO MORE THE NEWS?
  • MRF 95 T-Bird You can find a decent and far more stylish Audi TT or an S4 of a similar vintage for under $10k.
  • RHD "In all situations, the grip of the tires (225/40R18 front, 225/35R18 rear) brings with it road noise."Are the rear tires actually smaller than the fronts??!! Adding just a bit of sidewall would take care of the bumps and rough ride. I'm not a fan of BMWs, personally, but this is a very enjoyable car. There are times when driving a convertible is pure bliss, and with a bit of power it's fun as well. (And certainly a better drive than a gussied-up, overpriced German taxicab!)
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