NAIAS 2016: Nissan Titan Warrior Concept is Probably Not What You Expected

Mark Stevenson
by Mark Stevenson

After revealing the kinda, sorta heavy-duty, kinda, sorta light-duty Titan XD at the North American International Auto Show last year, Nissan is looking to continue its pickup truck momentum with a concept that builds upon the new XD’s strengths.

Unfortunately, that isn’t the light-duty Titan we thought would bow in Detroit. Instead, the Titan Warrior Concept is a modified Titan XD that takes the truck to its next logical conclusion — an off-road capable, well-appointed RAM Power Wagon competitor.

José Muñoz, executive vice president of Nissan Motor Co., Ltd. and chairman of Nissan North America, Inc., said in a release before the concept’s reveal that it could “drive right off the auto show stage and retrace the historic route of Nissan’s off-road racing victories in the Baja Peninsula.” However, the Titan Warrior Concept likely wouldn’t cross the finish line first; performance modifications to the Titan XD have been limited to suspension upgrades, the 5-liter Cummins turbodiesel V-8 left alone with its 555 lbs-ft of torque.

In addition to the typical SEMA formula of big wheels, bigger tires and a suspension lift, the Titan Warrior Concept has its fenders flared an extra 3 inches on each side to fit the larger rubber. Modified LED lighting at the front and rear, a custom grille, oversized skid plates and cab/tailgate spoilers round out its visually aggressive game plan.

Instead of stripping the interior a la pre-runner, the Titan Warrior Concept is appointed closer to a top-trim Platinum Reserve Titan and finished with a custom milled aluminum steering wheel, hot-and-cold drink containers, and gauges for days.

Don’t expect this particular truck to be hitting dealer lots anytime soon. However, a more aggressive truck could be in the cards for Nissan should the Titan XD sell as well as it hopes.

Titan XD is arriving at dealers now. A light-duty Titan is expected to debut later this year.

Mark Stevenson
Mark Stevenson

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  • Big Al from Oz Big Al from Oz on Jan 11, 2016

    I do think this Nissan Mall Crawler is better than the Raptor of PowerWagon. First a diesel in an off road orientated pickup! You can't get better than that. Nissan would be silly not to produce this vehicle as a halo Titan, in the same line as the Raptor, PowerWagon and TRD Toyotas. These will sell.

    • See 6 previous
    • Stuki Stuki on Jan 14, 2016

      @mason Diesel power is fantastic. For fairly constant, high percentage of max output, applications. Like over the road and marine engines. But not for light loaded, recreational offroading. Nor a typical use passenger car with more than 90 peak hp.

  • Carguy Carguy on Jan 11, 2016

    An interesting contrast to the Honda Ridgeline. Honda delivers everything most truck buyers need while Nissan is focused on the rugged out-doorsy image truck buyers want to project. I think Nissan might have a better grasp on truck market than Honda.

  • Scott So they are losing hundreds of millions of dollars and they are promising us a “Cheaper EV”? I wonder how that will look and feel? They killed the Fiesta because they claimed that they couldn’t make a profit on them and when I bought the first one in late 2010 they couldn’t deliver the accessories I wanted for it! Then I bought a 2016 Fiesta ST and again couldn’t get the accessories for it I wanted. They claimed that the components were going to be available, eventually. So they lost on that one as well! I don’t care about what they say anymore. I’ve moved on to another brand.
  • Michael S6 CX 70 or 90 will not be on my buying list. Drove a rental base CX 90 and it was noisy and the engine noise was not pleasant. Ride was rough for a family SUV. Mazda has to understand that what is good for Miata isn't what we expect in semi luxury SUV. My wife's 2012 Buick Enclave has much better Ride and noise level albeit at worse gas millage. Had difficulty pairing my phone with Apple CarPlay
  • Michael S6 What is the metric conversion between one million barrels and the number of votes he expects to buy.
  • NJRide This could give Infiniti dealers an extra product maybe make it a sub brand
  • Lou_BC Mr. Posky outraged over an old guy passing er releasing some gas. How are those sedan sales going?