Toyota Has Limited Tacoma for the First Time and It's Significant

Aaron Cole
by Aaron Cole
toyota has limited tacoma for the first time and its significant

For the first time in the nameplate’s history, Toyota will offer a Limited version of its mid-size Tacoma — which was the fifth-best selling truck of all trucks last month — and that’s probably a big deal.

The automaker outlined for us the lineup for the new Tacoma, which will hit dealers in September, and the walk up to the Limited trim — which is at the top trim, for now — sounded light at the bottom and heavy at the top. We’re not allowed to discuss pricing yet, so that’ll have to wait.

However, a top-end Limited trim means that Tacoma isn’t immune to the immutable First Law of Pickup Trucks: You can charge whatever you want for these things. And product planners probably have more in store for the Tacoma.

According to Toyota spokespeople, the Limited models will only account for 8 to 10 percent of the Tacoma’s overall volume, but at that clip it’ll drive profits just fine.

Last month, Toyota sold more than 17,000 Tacomas, making it the best month for the truck ever, and the fifth best-selling truck in the United States. With roughly one out of every two Tacomas being some sort of off-road or highly equipped trim — opposed to a work truck — the Tacoma has room to grow, profit-wise.

Basically what we’re saying is that instead of a belt-buckle, country-edition full-size, Toyota should make a Green Day-inspired, daddy-punk-rock version of the Tacoma for $50,000 — because that’ll sell like crazy, apparently.

Update: According to Bill Fay, group vice president and general manager Toyota in the U.S., the Limited grade is new for the Tacoma for 2016. Limited has been offered as a package before. For 2016, Toyota is moving to a grade-based, parent-child relationship in the Tacoma.

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  • Fincar1 Fincar1 on Aug 06, 2015

    So, the difference between a "trim level" and a "package" is apparently a big deal.

  • Iwishmywagonhadamanual Iwishmywagonhadamanual on Aug 07, 2015

    I just checked the 2015 and 2016 VOAS guides. Nothing has changed in the line up other than there is quite a bit more content in the 2016 limited package. Most Toyotas are set by trim levels, with a couple of packages per trim level. Tacomas are quite different. The physical layout of the truck determines the trim level. ie: 4x2 / 4x4 or cab type. and then the content is determined by packages. Hope this clears it up.

  • Arthur Dailey Really enjoying this series and the author's writing style. My love of PLC's is well known. And my dream stated many times would be to 'resto mod' a Pucci edition Mark IV. I did have a '78 T-Bird, acquired brand new. Preferred the looks of the T-Bird of this generation to the Cougar. Hideaway headlights, the T-Birds roof treatment and grille. Mine had the 400 cid engine. Please what is with the engine displacements listed in the article? I am Canada and still prefer using cubic inches when referencing any domestic vehicles manufactured in the 20th century. As for my T-Bird the engine and transmission were reliable. Not so much some of the other mechanical components. Alternator, starter, carburetor. The vehicle refused to start multiple times, usually during the coldest nights/days or in the most out of the way spots. My friends were sure that it was trying to kill me. Otherwise a really nice, quiet, 'floaty' ride, with easy 'one finger' steering and excellent 60/40 split front seat. One of these with modern mechanicals/components would be a most excellent highway cruiser.
  • FreedMike Maybe they should buy Twitter now.
  • FreedMike A lot of what people are calling "turbo lag" may actually be the transmission. In this case, Audi used a standard automatic in this application versus the DSG, and that makes a big difference. The pre-2022 VW Arteon had the same issue - plenty of HP, but the transmission held it back. If Audi had used the DSG, this would be a substantially quicker, more engaging car. In any case, I don't get these "entry lux" compact CUVs (think: Cadillac XT4, Lexus NX, BMW X1, etc). If you must have a compact CUV, I can think of far better options for a lot less money. And, no, the Tiguan isn't one of them - it has the Miller-cycle 2.0T, so it's a dog. But a Mazda CX-30 with the 2.5T would fit the bill.
  • VoGhost Porsche is valued 50% higher than Ford or GM.
  • Cardave5150 There was a time period where Audi's interiors were second to none. I think that's what got them elevated into the same luxury tier as Bucky Beaver, errr BMW and Mercedes-Benz. It sounds like that's no longer the case, with cheap plastics and flat seatbacks in the second row. Perhaps they've taken their collective eye off the ball.