Buick Introduces Regal, Verano 1SV Base Models For Entry-Level Luxury Market
In the market for a new Buick Regal or Verano? The brand introduced a new pair of base models aimed at the entry-level luxury market for consideration.
The Buick Regal 1SV and Verano 1SV begin at $27,990 and $21,990 respectively, knocking off $2,295 and $2,315 from the prices of the next models in line (Regal Turbo and Verano) in so doing, CarsDirect reports. The prices are meant to help the two sedans compete in the entry-level luxury market against the likes of the Mercedes CLA, Acura ILX, Audi A3 and BMW 320.
What does one get for saving a couple of thousand? For the Regal, a 2.4-liter Ecotec four-pot from the now-defunct fleet version of the sedan, which lacks stop-start and pumps out 182 horses to the front. Meanwhile, the Verano makes do with only an AM/FM radio instead of one with satellite radio included.
Whether or not the Regal and Verano 1SV models will help the brand fight alongside the Encore subcompact crossover against the downstream current of falling sales remains to be seen. Low-end models such as these usually are excluded from incentives General Motors offers for other models, a decision not likely to help the brand in the long run should this latest move fizzle.
Further, dealers may not be too thrilled to have more than a handful of Verano 1SVs on the lot at a time, while $28,000 may be too much to pay for a Regal with leather and 4G yet little power under the hood. Of course, one could wait a year until the first 1SVs hit the used lot for 32 percent off the original sticker, but only if power isn’t an issue on the used lot, as well.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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