By on March 16, 2015

2015 Dodge Charger SRT Hellcat

Clamoring for a Dodge Challenger or Charger Hellcat? You’ll have to take a number to order one, as the brand is restricting new orders until it catches up.

MotorAuthority reports the brand is doing this because so many customers want to throw down behind the wheel of the 707-horsepower, $60,000-plus boulevard bombers. Per a representative:

Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats, we are temporarily restricting orders while we validate current orders that are in the system.

As of now, over 9,000 orders have been placed for the Hellcats; over 2,200 have been delivered thus far.

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45 Comments on “Dodge Restricting New Hellcat Orders Until Older Orders Are Fulfilled...”


  • avatar

    Once again Chrysler is making the most interesting “domestic” cars.

    • 0 avatar
      Marone

      The hellcat is interesting for sure, but this isn’t the only domestic making an interesting car.

    • 0 avatar
      psarhjinian

      An Italian-owned company building a car the traces it’s suspension design to a German sedan, assembled in a Canadian factory…

      …is American?

      • 0 avatar
        DeadWeight

        That’s the march of global economic progress on the hoof.

        Wait until assembly plants are nearly completely automated, with a half dozen humanoids doing purely supervisory & other random tasks.

        It’s not far off.

        • 0 avatar
          mikey

          @DW…”it’s not far off” Yes, technology has eliminated much of the of the repetitive, spot welding, painting, sealing work. Robotics is creeping, ever far forward in the assembly process.

          Its when you get further into the assembly process, that you need the human eye, and the human brain.

          In the world of final car assembly, not much has changed since Henry Ford’s days. A can assure you, its certainly not from a lack of trying .
          The need for an assembly worker, will be with us for quite sometime. Not quite the same job security as say, a plumber. But the “nearly completely automated vehicle factory” is a long ways off.

          • 0 avatar
            DeadWeight

            It took approximately 300 man hours to build a car in the early 1900s.

            The major mass vehicle producers now have that average down to around 12.5 hours.

            I’ll go on a limb and speculate that it takes a mere 5% of human workers to now produce in one day (in even an average manufacturing plant) what the additional 95% used to be required to produce in the same period (on a unit volume basis).

            So, a whole lot has changed, with respect.

          • 0 avatar
            PenguinBoy

            I’ve never been in an automotive plant, but I have been involved in low, medium, and high volume manufacturing in the past and I’m with Mikey on this one.

            I remember hearing a quote in the late ’80s or early ’90s that said “The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.”

            As far as I can tell, twenty five years later that still hasn’t happened yet. The best approach seems to be to design products and manufacturing processes so that tasks which lend themselves to automation are easily automated, and then use people to do the perform tasks which do not lend themselves to automation. I’ve seen attempts to replace humans for some of the tasks that Mikey describes, and they almost always end up being more trouble than they are worth.

          • 0 avatar
            Silverbird

            Re DW, 300 hours per car vs 12.5.
            Is that total per car? Big difference from 1900 is the amount of sub assemblies that come into the factory to be added to the car, versus the old days with minimal components
            Transmissions and Engines still take a lot of manual labor and can come to the assembly factory already assembled together. Sewing of upholstery is still somewhat manual.

          • 0 avatar
            DeadWeight

            Per vehicle, Silver.

            Last time I checked, Toyota had Corolla production in Asian Tiger facilities (e.g. Thailand) down to 12 1/2 man hours.

        • 0 avatar
          psarhjinian

          “Wait until assembly plants are nearly completely automated, with a half dozen humanoids doing purely supervisory & other random tasks”

          This may not ever really be possible. Robots are pretty good at certain tasks, but unless automobiles start being fabricated via completely different means (eg, plastic snap-together pieces that are somehow strong enough to manage automotive duty) it’s rather unlikely you’ll see this happen until “robot” means something more like R. Daneel Olivaw and not something like a six-axis FANUC.

          It’s immensely cheaper and easier to have a human do a lot of this work, and it will likely be that way for a very, very long time.

          Even in more easily automated factories like Apple/Foxconn, you still quite a number of people, and Toyota has been shifting back to human assembly and away from increased robotics because, shockingly, people are cheaper, easier to maintain and better managing process exceptions.

      • 0 avatar
        28-Cars-Later

        We are the world, we are the children…

      • 0 avatar
        ajla

        It’s a state of mind.

  • avatar
    LeMansteve

    “…we are temporarily restricting orders while we validate current orders that are in the system.”

    What do they mean by “validate current orders”?

    Sounds like they had their suppliers commit capacity for x parts and are telling people to wait while they go back to their suppliers to figure out how to make capacity for 5x parts.

  • avatar
    danio3834

    Never thought we’d see the day where they couldn’t build $60k Dodges fast enough.

    • 0 avatar
      Waterview

      Your comment made me think back to the time when my dad bought a brand new Buick Electra 225 that stickered somewhere in the $12,500 – $13,000 range. At the time, that just seemed to be absurdly expensive (for what was, at the time, one of America’s best). Tough to wrap my head around a $60,000 Dodge . . .

  • avatar
    Whoa Befalls Electra

    BTSR should feel validated.

  • avatar
    Marone

    Validate by definition usually means to ensure they are legitimate orders, as related to accuracy.

    Odd way to phrase that…..

  • avatar
    DeadWeight

    Dodge is flooded for orders of a 60 grand car while Cadillac can only dream of not having to pile $14,000 rebates on the hoods of $38,000 ATSs, $18,000 rebates on the hoods of $55,000 CTSs, and similarly,proportionately large rebates on the hoods of Cadillac XTimpalaS (and wait, watch & see the rebate cash PILE UP on the hoods of the upcoming lot loitering CT6s, or as I call them, the first true Johan de Zohan SoHo CTLEE).

    Enjoy the tsunami of fiat flooding in particular nooks & crannies of the new, highly uneven, yet completely distorted (by central bank insane clown posse monetary policy – where German Government 5 year bunds, which we call bonds, yield negative returns, btw) economic deformation (aka “bubble-nomics”) while it lasts, Dodge Hellcats & other such Larry The Cable Guy specials.

    • 0 avatar
      rpol35

      Huh?

      • 0 avatar
        old fart

        rpol35 – I second that motion- Huh ! ?

      • 0 avatar
        28-Cars-Later

        He starts out making a specific point (Chrysler is flooded with orders for a successful car while Cadillac takes a steep hit in moving its models) and then segways into a separate vaguer point on the real economic conditions in the world noting the return rates of German bonds as evidence.

        • 0 avatar
          DeadWeight

          I should’ve just wrote:

          Dodge’s actual product out-Cadillacs Cadillac’s #DareGreatly (#FailDeeply) campaign/Johan’s SoHo Shuffle, Boomers Blow Big Bucks on Muscle Car Nostalgia, savers pay banks interest to hold their cash, and Paul Krugman screams “warp drive!” to Mrs. Yellen which efficiently & ironically destroys any wealth that any of Krugman’s readership has managed to accrue.

          • 0 avatar
            28-Cars-Later

            Chrysler is the only domestic offering compelling product across its whole model line and has been for some time. Cadillac hasn’t even come close in twenty years.

          • 0 avatar
            05lgt

            Wait, this is the simplified attempt at lucidity? You OK today?

    • 0 avatar
      LectroByte

      Take what and stick it where? What are you trying to say?

      • 0 avatar
        johnny_5.0

        Chrysler cars offer some of the core traits that people want, nay expect in a Cadillac. I’m not making any crazy claims about Dodge or Chrysler being luxury brands, but ample legroom and power can be found easily throughout their lineup. They have a big comfy GT in the Challenger that has as much rear legroom as the ATS sedan. The midsize 200 has more legroom than the CTS. The Charger is in many ways what the CTS should have been. It’s big, it’s quiet, and it has very good powertrain options with V8s aplenty.

        While the Escalades sell well in part because of the overwhelming popularity of trucks/SUVs, it’s interesting to note that those are probably the “most Cadillac” vehicles in their lineup. Tons of space in V8 powered tanks. I think their sales have shown that the majority of prospective buyers have no interest in buying a Cadillac for time attack Green Hell conquering lap times.

  • avatar

    The reason the Hellcat is a bigger success than the ATS is because the Hellcat embraces its American roots. Cadillac on-the-other-hand seems almost embarrassed by its past.

  • avatar
    Car-los

    I agree with you, I think Cadillac, since the 1990’s has had an identity problem that it needs to resolve pronto.

  • avatar

    Americans just LOVE buying their cars by the pound. Big Gulps, “value-size” packs, McMansions, big SUVs and cars with lots and lots of horsepower – all at discount prices.

    And that’s whats so damned intriguing about the Charger Hellcat. Here’s a car that’s essentially a 1960s-era muscle car for the modern era. 707 horsepower might not be so good for the corners, but it’s absolutely wonderful when it comes to straight-line acceleration – which is what really matters to most people who buy these kinds of cars. Add plenty of unapologetic styling and a comparatively modest price tag and you have yourself an absolute winner in many peoples’ hearts and minds.

    DW wants to compare and contrast with Cadillac.

    He can’t.

    Cadillac was always meant to be a little bit more sophisticated. In fact, the type of person who’d buy a Hellcat in a New York minute would probably be considered to uncouth to darken Cadillac’s doorstep. Sure, Cadillac has the V-Series, but like BMW’s M, Audi’s S and Mercedes-Benz’s AMG, that’s meant to be a treat to its loyal, natural customer base, not a STEP RIGHT UP COME ONE COME ALL special to quench the average punter’s horsepower thirst.

    Car-los is right about the marque’s identity crisis. Cadillac shouldn’t be trying to out-German the Germans. That’ll never happen and it’ll eventually ruin them. No way anyone’s letting Cadillac become the American Audi or BMW. Instead, Cadillac should be trying to revive the whole Mad Men-era aesthetic. Because sleek, slick and unapologetic machines that deliver well-heeled people in comfort and stir envy in the lumpenprole is what this marque does best. These people don’t give a rat’s about Burger King Rings.

    • 0 avatar
      319583076

      “707 horsepower might not be so good for the corners, but it’s absolutely wonderful when it comes to straight-line acceleration – which is what really matters to most people who buy these kinds of cars.”

      With the caveat that you can “enjoy” that acceleration for about 3.0 seconds at a time, maximum, without going to the strip or the track. Of course, 3.0 seconds of enjoyment may be par for the course among Hellcat shoppers, I wouldn’t know.

  • avatar
    wmba

    Surprising that the production rate is so low for this vehicle, only about 100 per week. Must be a production bottleneck somewhere – maybe hollow headlight buckets with attached air hoses? Something like that must be a hand-crafted piece, ahem.

    Someone should come up with a Hellcat tour like those uppercrust track days where the great unwashed get to drive a Ferrari, Audi A8 or Lambo for $999 for 3 laps.

    Charge $69 per quarter mile pass for the Hellcat or 6 runs for $349 and at one run every 5 minutes, each car would become a goldmine. I’d have a go. That’s about the extent of my interest in one of these cars, because it’s a bit of a one-trick pony. I suspect many others feel the same.

    The real nutters can just wait for theirs to be made, sometime, whenever FCA gets around to it.

  • avatar
    SaulTigh

    Take lube when you visit your dealer. You’ll need it for the extra-long “market adjustment” window sticker.

  • avatar
    mikeg216

    This engine needs to be in the 300 grand cherokee ram 1500 and the forthcoming grand wagoneer. I could imagine they could easily sell 60,000 of these a year between the 6 models at a nice profit.

    • 0 avatar
      Beemernator

      It needs to be in a lower priced Viper as well, but for some reason that one is not happening. The V8 is smaller, lighter, more efficient and less expensive than the V10. It is also more capable of making lots of power. The only thing that the V10 still has going for it is the V10 sound, but that is not translating into sales.

  • avatar

    Cadillac may be the best engineered US cars, but their sales are horrible.

    How could things go so wrong for Cadillac.

  • avatar
    Ron B.

    Cadillac,the worlds most overrated truck.(and surely the ugliest) that is what went wrong.

    I was talking with a car importer last sunday and he has a waiting list for Hellcats .If you think 60 grand is high,imagine what the enthusiasts in OZ are paying,on top of the 100% import duty. then the cost of converting to RHD. They are shopping in the USA all the time to get them. Those who are getting their cars are probably making money on them straight away.

  • avatar
    87 Morgan

    Wow, this thread kind of went off the rails seems like.

    My thought was the wait list is getting longer due to the Disney world affect. Go on the ride, get back in line and do it again.

    Buy a hellcat, wreck it 42 minutes after delivery, go back to dealer and order a new one.

    As for the 60k Dodge, the other side ore the parking lot at other dodge store where they keep the pickups has 60k Rams stacked up like cord wood, for a great selection. They sell them all day long.

    I think the bigger question, is how in the days of 60k dodges can we have a new Mercedes available for half that price?

    Seems like everyone has an identity crises.


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