Chart Of The Day: Auto Brand Market Share In The United Kingdom In 2014
We haven’t shied away from discussing the error of Volkswagen USA’s ways here on TTAC nor the results of those ways. Yet while the brand saw its U.S. market share fall from a measly 2.6% in 2013 to 2.2% in 2014 and group-wide market share fell from 3.9% to 3.6%, year-over-year, VW Group market share in the United Kingdom grew by half a percentage point to 20.7% in 2014.
True, the Volkswagen brand itself saw its market share fall despite year-over-year volume growth of 4%. Volkswagen is the UK’s third-best-selling brand behind Ford and GM’s Vauxhall.
Yes, it’s a bit of a different market across the pond. Bentley sells half as many vehicles in the UK home market as they do in the U.S., although the U.S. market is nearly seven times the size.
The Ford Fiesta was the UK’s best-selling car in 2014, the sixth consecutive year in which the Fiesta landed atop the leaderboard. The best-selling Volkswagen was the Golf, with a 14% YOY increase to 73,880 units, 57,374 units back of the top-ranked Fiesta; 7903 sales back of the third-ranked Vauxhall Astra.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.