Now Is The Acura TLX A Hit?

Timothy Cain
by Timothy Cain
now is the acura tlx a hit

In September we asked if the TLX could restore Acura’s car business. In October, we realized that by Acura standards, the TLX could quickly end up as a hit. And now in November, with October 2014 U.S. sales results in hand, the Acura TLX is a hit.

We could apply all manner of qualifying statements: it’s early; other cars are transitioning to a new model year as Acura ramps up the TLX; year-over-year comparisons only highlight the dire straits which were afflicting the TLX’s predecessors; the TLX is relatively inexpensive and thus obviously a more justifiable proposition for buyers moving up to “luxury” cars.

Or, the TLX is exactly what potential Acura customers had been desirous of for years. Not too big, not too small. A choice between an efficient four-cylinder or a similarly efficient but far more powerful V6. Front or all-wheel-drive. Transmissions which, at least in terms of ratios, leapfrog the competition. Somewhat subdued but not unattractive styling. And an advertised base price below $31,000.

The result? Only four premium brand cars – 3-Series/4-Series, C-Class, ES, 5-Series – and only six premium brand vehicles – RX and MDX included – outsold the TLX in October 2014.

4890 TLXs were sold in October, a 95% year-over-year increase compared with the combined total of the TL and TSX in October 2013, a 26% increase compared with the TLX’s own total from September of this year. During a month in which brand-wide Acura sales rose 8%, the TLX accounted for 31.7% of all Acura sales. These were tremendously useful figures for Acura last month, as the ILX, RLX, TL, TSX, MDX, RDX, and ZDX all posted year-over-year decreases.

Non-TLX sales were down 26%.

What of the TLX’s competitors? The vast 3-Series/4-Series range is virtually a brand unto itself, with more permutations than Law & Order, CSI, and NCIS put together. As a result, the 3-Series/4-Series lineup (up 16% to 13,621) sells in brand-like numbers, with more October sales than Cadillac, Infiniti, or Lincoln; more than Volvo, Posche, Land Rover, and Jaguar combined. Mercedes-Benz sold 7412 copies of its new C-Class in October – no one would deny the C-Class is a long-time success.

Lexus’s ES, meanwhile, was down 1% to 5932 units. (The IS was up 6% to 3771 October sales.) Nissan sold 4188 Maximas; Buick sold 4071 LaCrosses; Infiniti reported 2964 Q50 sales. Audi and Cadillac both reported fewer than 2700 total A4 and ATS sales, respectively. Mercedes-Benz CLA sales were down to 2596, a 47% drop compared with its peak month of October 2013.

It will take more than a year, at least, to see if the TLX has the long-lasting appeal of venerable German nameplates or even Lexus’s more comfort-oriented ES. If we can judge cars based on three months of results – admittedly, it’s early – the TLX is an undeniably potent force for American Honda. Moreover, on the subject of premature heralding, any suggestion that these strong results are symptomatic of pent-up demand for a long-awaited car only serves to point out that Acura may possess a larger, more fervent fan base than we would have believed; that the TLX has been deemed by many to be a car worth waiting for.

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  • Bee Bee on Nov 14, 2014

    Would it be too much for a company to produce aftermarket grill replacements for the beaks, to satisfy the people who don't like them? I imagine there is enough demand for a kit maker to whip a few molds. Mesh, slatted, I'm sure it would improve the looks of several Acura models.

    • See 1 previous
    • Psarhjinian Psarhjinian on Nov 14, 2014

      There were such kits for the 2009+ TL and TSX. Acura also offered a dealer-installed body-coloured grille. I can understand what Acura was trying to do (a stylized caliper) but it was a bit ahead of it's time. Now, of course, almost every car has an overwrought grille, often with a massive badge---all the better to communication "You are about to be run over BY A FORD!!"

  • DearS DearS on Nov 14, 2014

    The car could attract many an upper trim Accord buyer and some BMW/Benz drivers also. I love that it has a great torquey 4 cylinder. Car like the Accord, Fusion, and Camry are so well made now that its tough market this car to a really big fan base imo. The BMW 3 and Benz-C have great chassis as well, with great interior room and great engines, although I don't expect Accord reliability like with the TLX. I think this car will continue to increase its sales figures, or hopefully keep them steady.

  • 28-Cars-Later "Honda and Acura haven’t yet released an EV in the United States"Ok..."The 2024 ZDX rides on GM’s Ultium Platform and will feature Google built-in services. "Waht?
  • Theflyersfan I was just at the Mazda dealer getting one of the free scheduled maintenances taken care of and saw a couple of these on the lot (inventory...I know!!! No Mazda3s or MX-5s, but had some CX-5s and CX-50s). They are even nicer in person - the paint especially stands out. Plus the terracotta interior treatment isn't something done by Honda, Toyota, or Nissan so you can get something different. The slight price hike is worth it and it's worth it just to have something that isn't white, black, or a million shades of gray. Or get the Soul Red. You can never go wrong with that color. I just with the terracotta interior was offered with that.
  • VoGhost This new SLX looks to be quite a trooper.
  • Wolfwagen I would rather have an annual inspection that may catch something early or at least the driver can be informed of an impending issue. Government vs private is another issue and unscrupulous mechanics is another.On a slightly different topic is the inspection of salvage or rebuilt cars. In NYS it is strictly to ensure that stolen parts were not used to rebuild the vehicle. I would rather see an inspection to ensure that the vehicle has been properly put back together.
  • PeterPuck For years, Ford has simply reworked existing designs originating from Europe and Japanese manufacturers, not being capable of designing a decent car in the USA.What’s the last clean sheet design from the USA? The 1986 Taurus?And they still can’t manage to get things right.why is this? Are they putting all of the competent engineers and designers on the F150? Is woke diversification affecting them, as some rumours suggest? Are they rewarding incompetence?