Mercedes Unveils New Nomenclature Scheme, Maybach Addition
Mercedes-Benz is shaking things up as far as its long-standing nomenclature system is concerned, as well as introducing a new name to the portfolio: Mercedes-Maybach.
The first Mercedes-Maybach, the Mercedes-Maybach S600, will make its way down the ramp during next week’s 2014 Los Angeles Auto Show. On the boot lid, the new sub-brand will follow Mercedes-AMG’s display pattern: Maybach on the left, Mercedes star in the center, model designation on the right. The ultra upscale sedan is expected to set the pace for Mercedes-Maybach as a sub-brand “that sets a benchmark for exclusivity and meets even the most discerning of requirements in terms of its appointments.”
As for the parent brand overall, with 30 vehicles set to be in showrooms by 2020 — including 11 all-new models — Mercedes decided it was time to do some housekeeping, with most of the attention going toward its SUV range. Thus, the following:
- GLA: GL A-Class
- GLC: GL C-Class; was the GLK
- GLE: GL E-Class; was the M-Class, or ML
- GLE Coupe: GL E-Class Coupe
- GLS: GL S-Class; was the GL
- G: No change due to lineage
The L serves as a linking letter between the main class and the five core classes, the latter remaining unchanged. Roadsters will be redesignated as SL beginning in 2016, following the same pattern as established with the G-Class. Engine designations also receive a reboot, and will be displayed in lower-case on the boot lid. Mercedes’ AWD system, 4MATIC, remains unchanged.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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Darn, still didn't fix *the* stupidest nomenclature of all: 4MATIC, soooooo dumb! Even VW's 4MOTION is slightly better, since it at least suggests that the "4" has something to do with the car's "motion".
I just hope that MB includes instructions on how to remove these badges without damaging the paint. The "Clean rear" look is more upmarket to my eyes. And for those of you who bought the car just for faux prestige reasons, the smooth derriere leaves your admirers guessing. (Maybe Maybach?)