Los Angeles 2014: Scion IMatrix

Derek Kreindler
by Derek Kreindler

If you needed another reason why Toyota decided to kill off the Matrix, here it is.

The Scion iM, based on the European Toyota Auris, is basically the same thing as the Matrix, but developed by Toyota’s European arm. Hatchback buyers now have yet another choice in the segment, and according to Ronnie Schreiber, we all stand to benefit.



Derek Kreindler
Derek Kreindler

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  • Petezeiss Petezeiss on Nov 20, 2014

    I'm guessing that in a desperate attempt to save the division Toyota is taking a cue from Lamborghini and moving Scion into first domestic and then, with any initial success, industrial tillage applications. 'Cause if there isn't an assortment of interchangeable plows, aerators, dethatchers etc. for that front end then I'm a boy racer.

  • HerrKaLeun HerrKaLeun on Nov 20, 2014

    Looks like some Asian dude took a stanard car and "improved" with some cladding. As a conservative I would buy a Corolla hatchback. But this Scion version will have much higjer depreciation once Scion gets shot in the head. If they made it look less "Revenge of the Nerds" like and called it Toyote they would sell millions. So they will sell a thousand.

  • ED I don't know what GM is thinking.I have a 2020 one nice vehicle.Got rid of Camaro and was going to buy one.Probably won't buy another GM product.Get rid of all the head honchos at GM.This company is a bunch of cheapskates building junk that no one wants.
  • Lostjr Sedans have been made less practical, with low rooflines and steeply raked A pillars. It makes them harder to get in and out of. Probably harder to put a kid in a child seat. Sedans used to be more family oriented.
  • Bob Funny how Oldsmobile was offering a GPS system to help if you were lost, yet GM as a company was very lost. Not really sure that they are not still lost. They make hideous looking trucks, Cadillac is a crappy Chevy pretending to be fancy. To be honest, I would never step in a GM show room now or ever. Boring, cheap ugly and bad resale why bother. I get enough of GM when i rent on trips from airports. I have to say, does anybody at GM ever drive what everyone else drives? Do they ever then look at what crap they put out in style fit and finish? Come on, for real, do they? Cadillac updated slogan should be " sub standard of the 3rd world", or " almost as good as Tata motors". Enough said.
  • Sam Jacobs I want a sedan. When a buy a car or even rent one, I don’t want to ride up high. I don’t want a 5-door. I want a trunk to keep my stuff out of sight. It’s quieter, cars handle better, I don’t need to be at the same height as a truck. I have a 2022 Subaru Legacy Touring XT, best car ever, equipped as a luxury sedan, so quick and quiet. I don’t understand automakers’ decisions to take away sedans or simply stop updating them — giving up the competition. The Camry and Accord should not be our only choices. Impala and Fusion were beautiful when they were axed.
  • Spamvw I think you need to remember WHY the big 2 and 1/2 got out of the car business. Without going political, the CAFE standards signed into law meant unless you had a higher gas mileage fleet, you couldn't meet the standards.The Irony is that, the law made sedans so small with low roof lines, that normal people migrated to SUV's and Trucks. Now we get worse mileage than before.
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