Los Angeles 2014: Toyota Prius C, V Revised

Cameron Aubernon
by Cameron Aubernon

For 2015, the Toyota Prius c and V models both receive slight revisements to their respective styles and beyond.

The larger V has three new color options available for the curious: Attitude Black Metallic (not related to Catherine Wheel’s reggae smash hit with a similar name), Absolutely Red and Toasted Walnut Pearl. New LED and fog lighting illuminate the road ahead, while the eight-way adjustable power seating keeps the driver comfortable, and the V’s advanced tech system — including adaptive cruise control and pre-collision — keep all safe.

The c, meanwhile, receives its own trio of shades — Electric Lime Metallic, Tangerine Splash Pearl and Sparkling Sea Metallic — piano black and chrome accents inside and out, height-adjustable driver’s seat, and 60/40 fold-down rear seating.

Price of admission for the V falls $75 to $27,500 on the ground floor, while the upper end climbs $540 to $31,760. No price was available for the c as of this writing.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Dtremit Dtremit on Nov 20, 2014

    Kudos to Toyota. I didn't know you could make something simultaneously overly aggressive and bland.

  • Bd2 Bd2 on Nov 20, 2014

    So, Toyota is jumping on the hexagonal shaped grill bandwagon.

  • Probert A few mega packs would probably have served as decent backup.
  • Lou_BC Lead sleds. Now-a-days GM would just use Bondo.
  • Jrhurren This is a great series. Thanks Corey
  • Tane94 Not as stylish as the Soul which it is replacing but a practical shape and bonus points for EV only.
  • Ronin What is the magical white swan event in the foreseeable future that will suddenly reverse the trend?Success tends to follow success, and likewise failure. The perception, other than among true believers, is that e-cars are a lost cause. Neither government fiat, nor government bribery, nor even the promise of superior virtue among one's peers have been enough to push past the early adapter curve. Either the bust-out is right now for e-cars, or it doesn't happen. Marketing 101.Even subtle language-manipulation, such as deeming those possessing common sense as suffering from some sort of vague anxiety (eg, "range anxiety") has not been enough to induce people to care.Twenty years from now funny AI-generated comedians will make fun of the '20s, and their obsession with theose silly half-forgotten EVs. They will point out that, yes, EVs actually ran on electricity generated by such organic fuels as coal and natural gas after all, and then they will perform synthesized laughter at us.