Ford, Chevrolet Begin Labor Day Battle Weeks Early
Hold onto your wallets: Ford and Chevrolet are getting the jump on Labor Day sales weeks in advance of what most consider the end of the summer season.
Automotive News reports the two brands are bringing their A games to the showroom, ranging from 0 percent financing for 72 months across most of their respective lines, to Chevrolet offering deferred payments for the first 90 days for select models. Rather than wait until closer to Labor Day, however, Ford launched the first attack back in late July; Chevrolet kicked off its campaign last week.
The end game? Regain lost ground in sales from the first half of 2014. Ford lost 1 percent of its share of the market, dropping to 14.8 percent in comparison to 2013. Meanwhile, Chevrolet fell from 12.9 percent to 12.5 percent in the same period comparison.
Other combatants in the end-of-summer sales battle include Toyota offering 0 percent APR for 60 months on a handful of models, Nissan presenting 0 percent between 36 and 72 months depending on the model chosen, and Dodge giving buyers 90-day deferments on 2014 and 2015 models through Labor Day weekend.
Son of a BISCUIT, I just bought a brand-new Fusion last Thursday!
Agree. Cash on the hood is much more interesting than finance offers. I can walk into my Credit Union right now and get a 1.5% car loan, and the difference between 0% and 1.5% barely amounts to a blip on the radar.
I actually kind of enjoy the Ford action movie ads, even if they're silly as all get out. It's tongue-in-cheek enough to be tolerable though, and it's more creative than most auto advertising. For the life of me I can't remember a Chevy ad from the past decade. Toyota saved themselves with the Muppets.
The only thing I like about the Toyota ads is the girl in the showroom. Jan.