By on August 19, 2014

Ford Labor Day Sale 2014

Hold onto your wallets: Ford and Chevrolet are getting the jump on Labor Day sales weeks in advance of what most consider the end of the summer season.

Automotive News reports the two brands are bringing their A games to the showroom, ranging from 0 percent financing for 72 months across most of their respective lines, to Chevrolet offering deferred payments for the first 90 days for select models. Rather than wait until closer to Labor Day, however, Ford launched the first attack back in late July; Chevrolet kicked off its campaign last week.

The end game? Regain lost ground in sales from the first half of 2014. Ford lost 1 percent of its share of the market, dropping to 14.8 percent in comparison to 2013. Meanwhile, Chevrolet fell from 12.9 percent to 12.5 percent in the same period comparison.

Other combatants in the end-of-summer sales battle include Toyota offering 0 percent APR for 60 months on a handful of models, Nissan presenting 0 percent between 36 and 72 months depending on the model chosen, and Dodge giving buyers 90-day deferments on 2014 and 2015 models through Labor Day weekend.

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20 Comments on “Ford, Chevrolet Begin Labor Day Battle Weeks Early...”


  • avatar
    bomberpete

    Waiting for Buickman’s comments on yet another race to tht bottom.

  • avatar
    bosozoku

    Meanwhile, Scion, Mitsubishi, and Volvo dealers are offering crowded lots and dusty showrooms.

  • avatar
    April

    I wish they would start doing rebates again as opposed to subsided low interest rate loans. I plan on purchasing a new car outright with cash money.

    • 0 avatar
      DenverMike

      Paying cash will get you chastised and ridiculed around here. What with ZERO % loans, “Put someone else’s money to work for YOU!!!”

      • 0 avatar
        April

        You’re right. It’s downright un-american for someone to skimp and save and do without so one can stay debt free.

        P.S. Considering how most CD’s pay around (if you are lucky) 1.0% interest the money isn’t “working” that hard.

        • 0 avatar
          DenverMike

          I do feel kinda un-american for living debt free and paying cash new cars. But it’s more of a way_of_life than state-of-mind. And the sense of pride.

          And it makes you take a hard look at gadget options for what they really are. “Awesome Nav/Bluetooth/iPOD, just for the price of a cup of coffee a month!”. Or “Sunroof and deck spoiler pkg for the price of a stacker cheeseburger a month!”.

          And never mind I’ll save several $1,000s in the 72 to 96 months of straight liability insurance. This has an affect of causing me to be a much better driver. Super vigilance. And park when and where it’s less likely to be theft attempted. Meaning it’s ‘fuel kill switch’ insures it’ll be there when I return.

    • 0 avatar
      Sky_Render

      Huh? You do realize that rebates are almost always available in lieu of low-interest financing, right?

  • avatar
    mars3941

    Having been in the business for 0ver 30 years I can tell you people with borderline credit won’t get 0% unless their beacon is at least in the 700’s. They would be better off using a rebate if available to use towards a down payment. Then there’s the upside down buyer who owes 2K on the trade over what it’s worth which is common with long term financing. The manufacture’s should offer one or the other.

  • avatar
    Sky_Render

    Son of a BISCUIT, I just bought a brand-new Fusion last Thursday!

  • avatar
    eggsalad

    Agree. Cash on the hood is much more interesting than finance offers. I can walk into my Credit Union right now and get a 1.5% car loan, and the difference between 0% and 1.5% barely amounts to a blip on the radar.

    • 0 avatar
      highdesertcat

      If you can qualify for USAA membership, you can get an even lower APR and save yourself beaucoup bucks off MSRP by buying through their network.

      Next best could very well be buying through the Costco dealer network, and get that loan from your Credit Union.

      • 0 avatar
        Sky_Render

        Their “network” is now TrueCar, and you’ve seen the articles on that.

        USAA’s TrueCar price was higher than what I paid for my new Ford Fusion. Screw TrueCar.

  • avatar
    VCplayer

    I actually kind of enjoy the Ford action movie ads, even if they’re silly as all get out. It’s tongue-in-cheek enough to be tolerable though, and it’s more creative than most auto advertising. For the life of me I can’t remember a Chevy ad from the past decade. Toyota saved themselves with the Muppets.

  • avatar
    mars3941

    The only thing I like about the Toyota ads is the girl in the showroom. Jan.

    • 0 avatar
      highdesertcat

      My Toyota salesman is butt-ugly and his boss, the sales manager, is even uglier. But they sure know how to make a sale without having a dance marathon or arm-wrestling contest.

      Maybe it’s just the El Paso, TX, way of doing business. Straight shooters. NO jaw-jacking, just a realistic expectation of profit, and a price most buyers who think about it, can live with.

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